Roles & Responsibilities of Marketing Functions

This presentation discusses the roles and responsibilities of marketing functions in a business, including the impact of the external environment, structure and operations of marketing departments, and the interrelationship between functional units and marketing.

2 ME

TABLE OF CONTENT
 Introduction
 Roles & responsibilities of marketing function
 Impact of external environment
 Structure and operations of marketing departments
 Roles of marketing in B2C-
 Role of marketing in B2B-
 Roles and responsibility of of marketing related to an organisation
 Interrelationship between functional units and marketing
 Marketing as business function
 key elements of marketing function
 Conclusion
 References

INTRODUCTION
Market sector is increasing and it is crucial to have appropriate knowledge
about concept of environment so that planning is done accordingly. Main
aim of this report is to analyses the importance of marketing essentials
within business (Azhar, 2019).

Roles and responsibility of marketing functions
Marketing refers to an activity which helps in promoting the buying and
selling of goods and services. It includes advertising, selling and delivering
of goods and services to its consumer. It understanding needs of customer
and try to satisfying their needs for the achievement of goal of
organisation.
Natures of marketing- These are some nature of marking which helps the
relevance company in understand their market practices.

Impact of external environment
Marketing activities- External environment are not under the control of
relevance company. But they understand how they impact on organization
and target market. External environment consist of social, economical,
competition, technological variables.
Social factors- These factors have a major implication on market. Change
in culture create marketing opportunities for selected firm.

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Competitive factors- Competitors of relevance company influence
business both positively and negatively. It brings about innovation, better
customer service and help in understanding strength and weaknesses of
company. But if relevance company is not able to face competitive market,
then it negatively influence the company.

Structure and operations of marketing departments-
Marketing operations is a wider term that helps in describing functions of
marketing department. Which included people, process and technology
that enable marketing department to work efficiently. Structure of
Cadbury marketing department is based on their needs. There is a leader
and high level executive who helps in establishing the business strategies
of relevance company, and oversees operations of team. Structure of
marketing department includes marketing manager, product manager,
advertising manager etc.

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Products manager- Its main role is to focus on product innovation and
promotion. Product manager of relevance company identify changing
needs of customer and create new product that satisfying their customer.

Roles of marketing in B2C-
Establish transnational relationship- Main role of it is to push customers
towards the product for increase sales. Business to customer businesses
give more value to efficiency. It reduces the amount of time spent to know
their customers, which cause their relationship extremely transaction
(Girton, 2018).

Role of marketing in B2B-
Audience targeting- B2B(Business to Business) is usually work in a niche
market. So the role of marketing is to effectively attract them and analyses
accurate data.
.

Roles and responsibility of of marketing related to an organisation.
Marketing is a set of activities to create, communicate, delivering and
exchange offerings that have value for others. It is an essential function of
business. Their are some functions of marketing which helps in growth of
business.
Financing- For growth of relevance company it is important to make a
successful marketing campaign. This marketing function helps in creating
a smart financial plan that creates profit for business (Haase, 2018).

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Promotion- This marketing function is very essential for the growth of
selected firm. It is an significance role of marketing which help is
communicating with customers. It helps in informing target audience about
the availability of company product in market.
Roles and responsibility of marketing functions- Functions of marketing
can be defined as the roles of an organisation. Which helps relevance
company to identify a successful product for market and also help in
promotion of that product.

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Finance department- It is an important function of marketing which
prepare budget of relevance company. Its budget helps marketing
department for successfully planning and implementation of their plan. In
relation of selected organization, finance department of firm make assure
that budget is allocated to all departments on basis of which it become easy
to use resource efficiently & at optimum level (Jha, 2017).
Production department- This function of marketing helps in
understanding changing needs and preferences of customers. And fulfils
the demand and supply products of relevance company. The production
department of Cadbury manages & maintain and manufacture the
products of a business. So, chosen corporation have skilled staff who are

Marketing as business function
Marketing as business is function is important which is to be considered
in proper so that goals are accomplished. In context of selected entity, they
too uses concept of marketing in proper manner as it includes promotion,
advertising, selling & many other activities which are beneficial for
business. Also, it is necessary to through using marketing as functions
assist in development of organisational goals and objectives.

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Human resource department- This function generates policies on the
basis of market trends, sales and target customers of relevance company.
It helps in increasing productivity of relevance company.
Interrelationship between functional units and marketing-
Marketing functions of relevance company are an important part an
organisation. All the departments and functions are related to each other.
For a successful development of plan and implement that marketing plan
in an organisation, it require support of all departments.

key elements of marketing function
Marketing function comprises of several key elements which are used by
enterprises with proper considerations. In relevance of selected entity, they
have various key elements which are discussed as follows-
Research- In enterprise, research play crucial role in firm activities
because without adopting of marketing research it is not possible to carry
out business operations properly. So, Cadbury have research expertise &
team through which they are able to gain information & data in well
organized way.

CONCLUSION
After a brief analysis of above report, it is concluded that it is necessary to
be aware about these essentials of marketing so that everything is being
done with proper considerations. So, discussions have been made about
roles & responsibilities of marketing function, inter-relation of marketing.
Thus, it has been evaluated that it is crucial to be aware about concept of
marketing so that it is easier to make decisions in appropriate way. In this
competitive market, it is necessary to use tactics & strategies in order to
achieve business objectives within time period.

REFERENCES
Books & Journal:
Azhar, 2019. The role of marketing mix and service quality on tourist
satisfaction and loyalty at Samosir. Independent Journal of
Management & Production, 10(5), pp.1662-1678.
Girton, 2018. Creating a marketing plan with a marketing team of one.
Haase, 2018. Alternative economies as marketing systems? The role of
value creation and the criticism of economic growth. Journal of
Macromarketing, 38(1), pp.57-72.
Jha, 2017. A study on analyzing the branding and perception for cadbury
chocolate with reference to other market players. South Asian Journal
of Marketing & Management Research, 7(7), pp.89-98.

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Reimann, 2021. The Influence of Dynamic and Adaptive Marketing
Capabilities on the Performance of Portuguese SMEs in the B2B
International Market. Sustainability, 13(2), p.579.
Sekerin, 2018. Formation of ecosystem marketing concept. Journal of
Environmental Management & Tourism, 9(1 (25)), pp.160-166.
Sen, 2021. Essentials of Sustainability: A Roadmap for Businesses.
Sustainable Management for Managers and Engineers, pp.67-88.