Marketing Essential (Part 1)

Marketing Essential
(Part 1)

Table of Contents
• Introduction
• Marketing
• Concept of Marketing
• Comprehensive Model of Marketing Process
• Roles and Responsibilities of marketing
• Changing Marketing Landscape
• Marketing Mix
• Marketing B2B vs B2C
• Interrelationship of marketing with other functional unit
• Evaluation of Interrelationship
• Conclusion
• References

INTRODUCTION
Marketing refers to the study and
management of the relationships
so that the customers can be
satisfied by way of exchanging
values. In this presentation the
organisation that is taken into
consideration is Aldi, which is
supermarket chain having stores
in more than 20 countries.

Definitions of Marketing
According of American Marketing Association, Marketing is
referred to as an activity, set of institutions and a process of creating,
delivering, communicating the values to the customers, clients,
society at large by exchanging offerings.
According to Charted Institute of Marketing, Marketing is defined
as a process of management that is responsible for satisfying the
requirements of the customers by identifying, anticipating and
satisfying their needs and wants.