Marketing Essentials (Part 1)

Marketing Essentials
(Part 1)

Table of content
 Introduction
 Roles and responsibilities of marketing function
 Interrelationship between marketing and other departments
 Conclusion
 References

Introduction
Marketing is defined as a crucial tool within the modern business
environment as it consist of understanding of marketplace, customer
driven market strategy, development of profitable relations and offering
quality to customers. In addition to this, marketing allow a business entity
to develop an effective relationship with customer and retain them for
longer time period. For the present presentation, Cadbury is chosen as a
base company.

Roles and responsibilities of marketing function
Marketing function is explained as roles of a company that help to
source and identify potentially successful goods for market & then assist in
its promotions. In addition to this, such roles & responsibilities assist
business entity to gain growth and development at marketplace. The
Various types of roles and responsibility are performed by marketing
function in a business organisation in order to boost up sales and profit
maximization.