Small Business Enterprise Assignment - Worthenshaw

Small Business
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Profile of a selected small business enterprise......................................................................1
1.2 Comparative analysis of performance of business ...............................................................2
LO 2.................................................................................................................................................5
2.1 Recommendation to overcome with company weakness .....................................................5
2.2 Approaches through which existing performance could be maintained and strengthened 6
2.3 New areas of expansion for a business ................................................................................7
LO 3 ................................................................................................................................................8
3.1 Assessment of current objectives and plans..........................................................................8
3.2 Revision of plan to incorporate changes...............................................................................8
3.3 Action plan for change implementation................................................................................9
LO 4...............................................................................................................................................11
4.1 investigating and reporting potential impacts on business..................................................11
4.2 Management of changes in the business.............................................................................11
4.3 Monitor improvement over a given timescale....................................................................12
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Small business enterprise is stated as a business process in which all the operations are
being carried out in a better way and in turn engage less costs and employees. The main motive
of this kind of business is to carry out the operations for getting financially secured. There are
some ways through the small business are being formulated and they are sole proprietorship,
partnerships and corporations. In this report, company being chosen is Worthenshaw which
mainly deals in sugar free frozen pudding which is just the substitute of Ice-Cream. This
company was established in 2010 (Worthenshaws ltd. 2013). There are various things which are
being discussed in the report like modifications being proposed in business process and this in
turn will identify the impacts which are being done.
LO 1
1.1 Profile of a selected small business enterprise
Worthenshaw is a small business enterprise which is working in the food retail company
supplying the frozen pudding in UK. It can be stated as a growing company at a rapid speed
relating to the food sector. Operations of company started in year 2010 and they observed
tremendous growth within the operating market. There are various number of employees in the
corporation which is lower than 50 and annual turnover of the business is less than 6 million
Euros.
1. Identification of size, structure, goals and objectives
Type of Business: This can be stated as an organisation which is mainly owned by Kirsty
Henshaw and is now privately owned. Operations are carried out in food sector and they are
mainly responsible for fulfilling the needs of customers in a better manner.
Structure: The structure of company is well defined and it is privately owned and thus,
managed by her. She is youngest one who receive the fund from the Dragon Den in 2010 and
thus, they invested around 65,000 Euros. Dragon Den who helped the business to grow who
mainly deals in providing finance to the innovative ideas and giving them start-ups.
Mission, Goals and Objectives: The main aim of the company is providing the best
class services and products whose taste should be unique in nature. This kind of organisation
which has adopted the effective approaches for providing they best taste of pudding to the
customers in order to maximise their satisfaction level. The funding which is being provided by
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the Dragon Den needs to be used for providing the services in which after consumption,
customer should have positive feedback and perception towards the product and its brand. There
is a long term strategy which is being adopted for rendering quality products to customers and
thus, expand themselves.
Moreover, company has some strengths and weaknesses which are being possessed by
them which are being supported in order to make the appropriate decisions. They are being
determined as below:
Strengths Weaknesses
 There are high quality services and
products which are being sold like
healthy and full of nutrition.
 For customers who have this allergy
and are fond of ice cream can have this.
 Availability of this kind of product is
easy in the supermarkets and this can
be stated as their main strength (De
Silva and et. al., 2012).
 Goods are being packaged with quality
material along with high quality.
 There is not much variety within the
products and services provided by the
company.
 There are number of organisations
which have entered in the market with
similar kinds of products and some of
them have much more varieties.
 Resources which are available are
limited in nature.
1.2 Comparative analysis of performance of business
This company manufactures various number of food products for the customers in order
to fulfil their desires and needs. Better and effective quality products are being manufactured and
thus, provided to the customers in order to obtain high profit ratios. This company has the main
competitor which is Purbeck Ice Cream that mainly provides the similar kind of products but
also have the varieties of goods. Therefore, the performance level of organisation will be
evaluated along with the competitors in various modes.
Quality audit: Determination regarding the work and various kinds of responsibilities is
being done in order to monitor that the tasks and activities are completed or not. Various types of
food products and other food items which are being manufactured by the Worthenshaw for
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