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4 Ps of Marketing Mix - Assignment

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Added on  2020-12-10

4 Ps of Marketing Mix - Assignment

   Added on 2020-12-10

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4 Ps OF MARKETING MIX
4 Ps of Marketing Mix - Assignment_1
Executive summaryReport will lay focus on Dove and Sure deodorant for woman. It will present the marketing mixstrategies taken by both the firms. It will present the attributes of products sold out by thecompanies. Also assignment will provide the strategies of pricing adopted by the companies tosold the goods.
4 Ps of Marketing Mix - Assignment_2
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................14 Ps of 'DOVE'............................................................................................................................34 ps of 'SURE' ............................................................................................................................4CONCLUSION ...............................................................................................................................5REFERENCES................................................................................................................................6
4 Ps of Marketing Mix - Assignment_3
INTRODUCTIONMarketing mix is the model that firm used to promote their product in the different market.This is type of tactics and marketing tools that company use for the purpose to achieve amarketing objectives. 4 Ps are the tool that help to analyse the market through price, promotion,place, product. In this report for the good understanding of marketing mix, 'DOVE' and 'SURE'moisturise for women is taken. 'DOVE' is the personal care brand owner is Unilever (CalderónMartínez, 2017). 'DOVE' market share is 3.5% in metros. 'SURE' is the antiperspirant deodorant.This brand is the highest selling deodorant brand in UK. The Highest selling is 73. 6 millionBritish pound. The report will emphasise the detail study about the market through STP of'DOVE' and 'SURE'. The report will emphasise on 4 ps of 'DOVE' and 'SURE' that help tounderstand their market strategies. At the last company describe the different strategy that theyfollow like pricing strategy and promotion strategy in their 4 Ps.TASK 1STP OF 'DOVE' deodorant and 'SURE' deodorantBASISDOVESURESEGMENTATIONDemographic segment 'DOVE' use this segment theyfocus on the women of all agegroups up to 18. They focus inthe women and their needsand wants about the beautyproducts. Women whounderstand about the beautyproducts and who care theirskin so they can choose the'DOVE' deodorant. Womenwho have good purchasingpower and they want chemicalDemographic segment'SURE' use this segment toenhance their product varietyfirstly 'SURE' introduce theman deodorant. But they alsoexpand their product in all thepeople. So they launch thewomen deodorant and targetthe women of all age. 'SURE'introduced the differentvarieties in the deodorant thatsatisfy the needs of omens.For example -For sensitive1
4 Ps of Marketing Mix - Assignment_4

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