Mechanics of Search Engine Marketing

Internet Marketing
TASK 4

2.1 Demonstrate the mechanics of search
engine marketing
• The concept of search engine of internet market can be define as the
tool of online promotion of company goods and service to generate the
demand of it. The objective of it is to enhancing the accessibility as
well as visibility of website on search page on internet where buyer can
find their requirement. SEM consist these below factors which describe
as per under:
• Goal of search engine: It is essential to each business organisation to
determine their objective. Determination of mission assist to company
to target a specific group of customer. In the above cited case Smart
Restoration's goal is enhance their visibility on internet page in
furniture segment.
• Division of audience: It is also an essential to determine as specific
group of customer for their product or service. It aids to company to
focus a limited customer which helps to provide better satisfaction with
organisational goods. In present scenario firm target business enterprise
for their furniture.

Continued
• Key words: These help to users to find their wishes by type few word
on their key-board. For example in Amazon the leading e-commerce
company when the buyer press a key so they get various options about
the product or service which are offering by the firm.
• Advertisement: It plays a vital role in success of a business entity.
Effective use of this promotional tools the marketer can easily enhance
demand of their commodity. It can be design in various form such as
the animation, video and picture. Targeting helps to company to
develop an appropriate idea of advertisement.
• Mechanism of PPC campaign: There are different web properties which
assist marketer to learn about online promotion. It helps to producer to
gain necessary information about advertisement of company's product
and service.

Continued
Testing and measuring: It assist to calculate the effectiveness of
search engine. Better strategies of promotion aid to get better
output of it, suitable changes or modification can be made for
unsuccessful of it.
Above described elements helps to promote company
product or service through effectively using of search engine
which assist to increase the demand of organisational goods.