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Decision-making Process and Its Importance- Paper

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Added on  2019-10-12

Decision-making Process and Its Importance- Paper

   Added on 2019-10-12

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Running Head- Consumer Decision Making ChartConsumer Decision-Making Chart
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1Consumer Decision Making ChartIntroduction In this paper, decision-making process and its importance to marketer has been discussed. How consumer takes purchase decision by evaluating various factors has been mentioned in this paper. In order to complete this paper mobile phone has been selected as a product.Consumer Decision Making Process It is the process through which consumer identify its needs and try to collect the relevant information about the product he needs, consumer after obtaining the information consumer use to evaluate the alternatives available then finally consumer decide to purchase (Martindale, A. and McKinney, E. 2017).Chart of Consumer Decision making processIn this paper, Example of Purchase decision regarding mobile phone has been taken. Here Zoe who is a junior executive wants to purchase a mobile phone. Below chart demonstrate the purchase decision of Zoe in regards to the mobile phone.
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2Consumer Decision Making Chart1.Need recognition This is the first step in the process. The buying process is initiated when the consumer identifies a problem or need that has to be fulfilled. Need can be triggered by either external or internal stimuli.2.Information Search After recognizing the need to buy mobile phone consumer try to collect information regarding mobile phone according to his requirements.Internal and external source of information – Consumer try recall his previous information whichhe has in his mind. Whereas consumer tries to collect information about the product which is not in his mind yet that is he is unaware of it. So for this, he will take information from friends and family members (Solomon et al., 2014).
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