Consumer Behaviour Analysis: Researching the Consumer Decision-Making Process

Running Head: MARKETING MANAGEMENT
Topic- Consumer behaviour analysis
Assignment 1: Researching the consumer decision-making process
Student name
University name
Author notes

CONSUMER BEHAVIOUR2
Executive summary
The paper is based on research of consumer decision-making process in buying. Two
consumers are considered here and are interviewed about their latest purchase of LG Television
from the same store at New South Wales. Their stages of buying behaviour are evaluated to
academic theory on consumer buying behaviour to find any gap if prevalent. The need for buying
may different but the stages of decision-making in purchase are similar in both theories and
reality. The paper discusses the same here.

CONSUMER BEHAVIOUR3
Table of contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
Background information of the product and organisation...........................................................4
Primary research..........................................................................................................................4
Comparison of the primary research with academic literature....................................................5
Summary of purchasing behaviour..............................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
Appendix..........................................................................................................................................8