Fundamentals of Marketing - Doc
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Added on 2020-05-16
Fundamentals of Marketing - Doc
Added on 2020-05-16
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Running head: Fundamentals of Marketing Fundamentals of Marketing
1Learning organization Learning organization is the term given to a company which helps to enhance the learning pattern of the employees so that the organization can easily bring transformation. The organization that attains knowledge and innovates in the competitive environment is known as a learning organization. Learning organization gives focus on creating a culture that enhances and supports continuous learning, critical thinking and also values the employee contribution. It helpsto achieve new knowledge throughout the company for incorporation into the day to day operations. The concept of organizational learning was coined through the work and research of Peter Senge and his colleagues. This concept creates pressure on facing modern companies and assists them to remain competitive in the market. Learning organization is not only related to current management trendbut they offer a work environment that is open to creative thoughts and also helps to solve the problems related to work. A leaning organization focuses on creating its own future and also considers that learning is an ongoing and creative process for the members and it helps to transform the needs and aspirations of the individual both inside and outside. Learning organization helps to enhance the growth of the companies. In this paper, the discussion will be made by taking into consideration Pizza Hut. Pizza Hut is one of the largest learning organizations. The company focuses on inventing and implementing new technologies by considering the lifetime value of their customers as it treats them as long-term assets. Pizza Hut is also the company that helps to encourage and facilitates learning so that transformation can be done on a continuous basis. It also helps to survive and excel in the changing environmentof the market (Boyland & Christiansen, 2015). As Pizza Hut is one of the learning environments so it is seen that it facilitates the growth of the company. As the company expands its market it is seen it is due to the learning process only. The company acquires new technologies and also the techniques that help to enhance the market share of the company. By taking into consideration Pizza hut it is seen that the features of a learning organization are:
2The idea of the learning organization is enhanced by a body of work that is known as critical thinking. This is a framework that helps the people to evaluate the businesses as boundedobjects. Pizza hut consider this method as it helps people to evaluate the performance of the company as a whole. Systematic thinking is known as the cornerstone of a learning organization.The system thinking helps the company to evaluate the relationship between the parts of the incentives and also various disciplines. Pizza hut learns various thinks by other organizations and from the behavior of the individual. The changes are made by analyzing the thinking pattern of the customers. Personal mastery is the disciplines that are clarified by the employee's personal vision. It also goes beyondthe competency and skills that are involved. If the employees have personal mastery then it can be easy for the organization to achieve competitive advantage. Personal mastery can be achieved if the organization provides proper training and self-improvement skills. Pizza hut provides proper training to its employees so that the growth can be achieved in an effective manner (Wingrove & Urban, 2017).It is seen that team learning helps to evaluate the performance of the teams and also assistto achieve the overall goals. In Pizza hut team learning helps to build a shared vision and to add collaboration. Learning organization important for Pizza hut growth as learning organization does not consider the ad hoc process. It also promotes, facilitates and rewards for collective learning. Learning organization also helps to increase the growth of the company in following ways. In pizza hut the innovation level is maintained and also the competitive advantage remains in the organization. Pizza hut also attains the advantage of enhancing the good image by becoming more people oriented. The qualities of the products are also improved at all levels by considering the learning organization. By taking into consideration the learning process it is seen that customer requirements are also linked to the resources (Kashif, Awang, Walsh & Altaf,2015). By analyzing the requirements of the customers the company tries to produce the quality products so that the satisfaction level of the customers can be enhanced effectively. It is seen thatto satisfy the needs of the customers it is important to analyze the requirements so that success
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