Internet Marketing: Elements, Evaluation, Comparison, Interactive Order Processing

Internet Marketing

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
1.1 Elements of internet marketing..............................................................................................4
1.2 Evaluation of internet marketing mix....................................................................................5
1.3 Comparison of internet marketing tools................................................................................5
1.4 Interactive order processing...................................................................................................6
TASK 2............................................................................................................................................7
Covered in PPT............................................................................................................................7
TASK 3 & 4.....................................................................................................................................7
3.1 Conducting a secondary market research to gain understanding...........................................7
3.2 Online Survey........................................................................................................................7
3.3 Use of electronic customer relationship marketing.............................................................10
4.1 Internet marketing plan........................................................................................................11
4.2 Pay per click advertisement.................................................................................................12
Covered in poster.......................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
In the present era, internet has a very significant place in human’s life whether it is in
context to their personal or professional life. Each and every business entity use internet in order
to run the company in effective manner as well as achieve its goals and objectives. In the present
research report there is a smart restorations limited company which is UK based and operating in
the furniture sector. It sells and buy used and second hand office furniture to the consumers of
London country. The company is comes under recession where its sales and revenue is affected
in negative manner, to overcome this it uses internet marketing. The report describes about the
internet or digital marketing as well as interactive order process for delivering goods and services
to consumers.
TASK 1
1.1 Elements of internet marketing
The smart restorations company uses internet marketing in order to advertising and
promoting its goods and services as well as enhances revenue. This type of marketing strategy
has various elements which are used by the furniture company. The elements of internet
marketing are described below:
 Email marketing: Very first element of internet marketing is email in which the
company directly sends email to the consumers on their personal mail id. In this it
collects data or mail id from various sources and then send convey message to the
customers regarding its goods and services. Social media: Another component of internet marketing is social media, in the present
scenario each and every person using various social media sites. It is widely used element
by enterprises for advertising their products and services (Strauss, 2016). As per this,
company make pages on sites, give advertisement, upload pictures of its products and
services offered etc. Various social media sites are such as Facebook, Twitter, Skype etc. Pay per click advertising: As per the element the consumers and company both are
benefited. When a consumers click on advertise given by the smart restoration company