Impact of Social Media Marketing on Consumer Buying Behaviour: A Study on Nando's Restaurant

Impact of social media marketing on consumer
buying behaviour: A study on Nando's
Restaurant.

Background
Industry background
It is a business sector which includes production and services in
context of food and drinks. It plays a key role in effective
development of UK economic system. In this, business organisations
provide number of eating places such as cafeterias and buffets, and
snack bars. There are number of firms which operate in this sector.
The classification can be as McDonald's, Nando's, etc.
Problem/ opportunity
Business organisation is facing number of issues regarding its
marketing strategies and company also have less customer base. In
this respect, social media is now considered as a key way to
communicate with customers. With an valid outcome of the study
Nando can understand key factors of social media marketing and
access the information to attain better customer base.

Contd...
Aim/ objectives
Aim: To understand the impact of social media marketing on
consumer buying behaviour
Objectives:
To identify factors that affect consumer buying behaviour in
restaurant industry.
To determine effective ways of attracting customers through
social media
To recommend ways through which Nando can better market its
product through social media for influencing consumer buying
behaviour

Contd...
Justification
Social media has become one of most popular way of
communication and it is a tool which is used in the industry attain
better competitive advantage. It is also considered as a tools which
effective reach to audience and attracts more customers. It is one of
reason that impact of social media tools on customer buying
behaviour need to be analysed so that business can use it in proper
way to meet organizational goals.