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Case Study on Promotional Ideas | D.H.P. Stores Inc

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Added on  2019-09-13

Case Study on Promotional Ideas | D.H.P. Stores Inc

   Added on 2019-09-13

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INDIVIDUAL CASE STUDY ASSIGNMENT: DHP CASE STUDY
Case Study on Promotional Ideas | D.H.P. Stores Inc_1
2INDIVIDUAL CASE STUDY ASSIGNMENT: DHP CASE STUDYTable of ContentsPart 1:...............................................................................................................................................3Synopsis:..........................................................................................................................................3Symptoms:.......................................................................................................................................3Problem:...........................................................................................................................................4Causes:.............................................................................................................................................4Part 2:...............................................................................................................................................5Alternatives:.....................................................................................................................................5Proposed solution:...........................................................................................................................5Implementation:...............................................................................................................................5References:......................................................................................................................................6
Case Study on Promotional Ideas | D.H.P. Stores Inc_2
3INDIVIDUAL CASE STUDY ASSIGNMENT: DHP CASE STUDYPart 1:Synopsis:D.H.P. Stores Inc (Dependable home product) is a retailer service provider company of Canada. They are dealing with some issues related to promoting their company to reach to another level and to satisfy their customers by providing the best service. As they are constantly facing with some serious issues like lack of promotional materials in most of the stores and the customers arealso not aware about credit card payment (Solomon, 2014). As D.H.P has been initiated with the new marketing strategy of using credit card while paying so their stuffs have the responsibility tonot only convince the customers about using credit card but also to give the proper information about why to use credit card and what are the benefits of having a credit card. This case study is mainly based on the promotional ideas and how to tackle with the problems. They are arranging a meeting for both the stuffs and all the managers to discuss about the plan. After all brief discussion about the problem they are coming with the solution of publishing it socially by advertising campaigns (McDonald & Wilson, 2016). Even after implementing it in such promotional way the result was not by their side. So they are coming with another solution of giving full effort to promoting credit cards. Symptoms:Market failure can happen in the case of lack of promotional material. Not having the required materials the company can’t fulfill the customer’s demand. Here supply and demand chain is not stable. Lacks of public goods, inefficient products are another reason of market failure (Baer et al. 2013).
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