Impact of Competition and Regulation on Market Performance of Hospitality Companies - A Study on Marriott UK

This presentation explores the impact of competition and regulation on the market performance of hospitality companies, specifically focusing on Marriott UK. It aims to assess the effect of competition on sales, the influence of regulation on profitability, and recommends ways for Marriott to enhance its market performance.

Research project
TASK 4
“To assess impact of competition and
regulation on market performance of
hospitality companies”- A study on Marriott
UK.

INTRODUCTION
Aim
“To assess the impact of competition and regulation on market performance of
hospitality companies”- A study on Marriott UK.
Objectives:
 To assess the impact of competition on sales of Marriott UK.
 To identify the effect of regulation on the profitability of organization.
 To recommended ways through which Marriott can enhance its market
performance.

RESEARCH QUESTIONS
 Determine the impact of competition on sales of Marriott UK?
 Identify the effect of regulation on the profitability of organization?
 What are the ways through which Marriott can enhance its market
performance?

RESEARCH METHODOLOGY
Data collection:
Primary data collection:
 Questionnaire
 Interview
Secondary data collection:
 Researches
 Journals
 Books
 Online website

Contd...
Research philosophy: Interpretivism
Research approach: Inductive
Sampling: Purposive (5 ) managers
Research design: Descriptive
Data collection: Primary and secondary
Data analysis: Qualitative thematic

DATA ANALYSIS
Thematic Analysis

Theme 1: Hospitality industry is facing
intense competition
The level of competition among businesses in hospitality industry is very
intense
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 2: High level of competition is
affecting sales of Marriott in negative
aspects
Yes NO
0
10
20
30
40
50
60
70
80
90
High level of competition affects sales of Marriott in negative aspects

Theme 3: Marriott is required to follow all
laws and regulations in order to operate
smoothly
Marriott is required to follow all laws and regulations in order to operate smoothly
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Theme 4: There are various ways
thorough which Marriott can improve its
market performance
How Marriott can improve its market performance
Introducing unique products
and services
Gaining high degree of
customer satisfaction
Following all laws and
regulations
All of the above

Theme 5: Alternation in tax and
regulations affects profitability of Marriott
Does alteration in tax and regulations adversely affect your profitability
Yes
No

Theme 6: There are various regulations
which Marriott is required to follow
What are the key regulations which Marriott needs to follow
(Fire) (Safety) Regulations
1988,
Gas Safety (Installation and
Use) Regulations 1994
Health and Safety at Work Act
1974
Employment Act
other than this
All of the above

Theme 7: various strategies are adopted
by Marriott to deal with competition
Service differentiation customer survey competitor analysis All of the above
0
10
20
30
40
50
60
70
80
90
What are the strategies which you have adopted to deal with competition

RECOMMENDATIONS
 On the basis of findings of this research, recommendation provided to
Marriott are mentioned below as:
 It can be recommended that the organization should adhere to all laws and
regulations in the best possible manner. This will not only help in smooth
functioning but will also support in enhancing its brand image.
 It can be recommended that Marriott should adopt the strategy of service
differentiation in order to overcome the threat of high competition. By
providing innovative and creative services, it will be able to attract
customers irrespective of what degree of competition is prevailing in
market. Further, it will also result in increasing sales, profits and market
share of the brand.
 It can be also recommended that the brand should always seek for ways
through which it can reduce its cost of operations. This will support in
increasing the profit margins.

Further areas of research
The present research was based on impact of competition and regulation on
market performance of hospitality companies. Same kind of research can be
conducted on other sectors such as airlines, retail etc. Along with this
research can be carried out on topics such as relationship between degree of
competition and performance of an organization or affect of government
regulations on operations of business.