Diploma of International Business Unit/s: BSBMKG513: Promote Products and Services to International Markets

Assessment 1 of 2 To be administered by the Trainer/Assessor after the completion of all formal information presentation Course and Code: BSB50815 Diploma of International Business Unit/s of Competency: BSBMKG513: Promote Products and Services to International Markets *Student Name: Assessment Type: Case Study, Assignment, Report, Role-play *Student No: Your Submission date will be what is shown in ACCIT Moodle after it is submitted for grading. Assessment 1 – BSBMKG513:

Assessment 1 of 2
To be administered by the Trainer/Assessor after the completion of all formal information
presentation
Course and Code: BSB50815 Diploma of International Business
Unit/s of Competency: BSBMKG513: Promote Products and Services to
International Markets
*Student Name:
Assessment Type: Case Study, Assignment, Report, Role-play
*Student No: Your Submission date will be what is shown in
ACCIT Moodle after it is submitted for grading.
(Not the draft submission date).
*Assessor Name:
* This fields are required to be filled
ALL QUESTIONS MUST BE ANSWERED. TO ANSWER THE QUESTIONS, USE THIS DOCUMENT.
Assessment 1 – BSBMKG513: Promote Products and Services to International Markets
Please complete this assessment and submit for marking. This forms part of your assessment for
BSBMKG513: Promote products and services to international markets.
The following documents are related to this unit.
 BSBMKG513 Unit of Competency
 BSBMKG513 Learner Guide
Word count
In this assessment some of the questions include a word count. This is a guideline only, but your
answers should not vary substantially (i.e. +/- 10%) from the word count provided. Microsoft
Word includes a word count tool.
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 Upload this assessment online in ACCIT Moodle once you have completed your
assessment with all required evidence attached.
 It is important that you keep a copy of all electronic assessments submitted to ACCIT
Moodle.
Note: Please submit all assessment components in one file, or with as few attachments and
separate documents as possible; i.e. do not include templates or emails in separate documents –
place them all in the one document.
Performance objective
The students need to understand how to plan promotional activities, coordinate promotional
activities and review and report on promotional activities.
Assessment description
This assessment provides a case study on how to promote products and services to international
markets.
To complete this assessment successfully answer the questions in as much detail as possible.
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Case Study
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TruBeauty: Promotional Activities in China
TruBeauty makes natural skin care products for
women including moisturisers, face wash, lotion,
under-eye cream, and many more. The
organisation prides themselves in offering good
quality products that use natural and organic
ingredients which are beneficial to the skin. The
products are made in Australia.
The organisation wants to expand its business
internationally and plans to conduct promotions
in China.
The following three promotions have been
suggested:
 Billboard and posters – a number of posters to advertise skincare ranges for women.
These are to be placed in or near shopping and business areas to promote the brand.
 An online advertisement video – to inform and display the brand and product range to
potential customers. This is to be placed as pay-per-click advertising on a selection of
different Chinese web sites.
 Free trial products – will be available at the trade event, to promote the organisation’s
skincare products. Trial products will be given out to individuals (two small samples)
in a small package, along with a card/leaflet which will provide product information
and the website address.
TruBeauty has the following requirements for its promotions in China:
 To promote organic skincare products that comes from a reputed Australian brand,
TruBeauty.
 To showcase the range of skincare for women.
 To promote quality products which are beneficial to the target groups.
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Planning and Scheduling for Outdoor (OOH) Advertisements
Bela, the Marketing Head in China with her team, are planning on how to produce and
implement billboard posters for TruBeauty in China over a five-week period. Bela will be
coordinating with the Marketing Head of Australia, Smith, to successfully run this campaign.
The marketing objective of this campaign is to build brand awareness across China. To
achieve this, TruBeauty has come up with OOH campaign for five-weeks’ time period. The
budget of this campaign is AUD 200,000.
Planning will need to include:
 Awareness of the timeframes for planning
and delivering the promotion
 Resource requirements, e.g., design and
artwork, specialist skills and print
quantities
 Roles and responsibilities
 Poster production and quantities
 Poster distribution
 Liaising with contacts in China
Scheduling will need to meet the five-weeks’ deadline (from start to finish billboards on
display in China).
This will include:
 Contract with an advertising agency in
China which will provide advertising
services.
 Product and advertising photography
 Printing high-quality posters
 Transportation and placement of posters
in target locations
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International Trade Event
Jian, the Sales and Distribution Manager of Hong Kong Special Administrative Region, has
been asked to arrange a promotional event in Hong Kong which will be happening in three
weeks’ time. Chao, the Marketing
Executive at the branch office of Hong
Kong, along with Jian and his sales
team will be setting up a stall in
‘Cosmoprof Hong Kong’, an
international cosmetics fair. This is a
three-day international trade event.
Bela will be the supervisor of Jian and
Chao.
The promotion
The promotion involves setting up and running a mid-size display stall to promote
TruBeauty’s skincare products in Hong Kong. The products are Australian-made, using
quality organic materials and have proven
successful in the organisation’s initial sales in the
Hong Kong market. The purpose of the promotion is
to raise the organisation’s profile on the Hong Kong
business market. The promotions will feature a
range of skincare products with the benefits of
apple, orange, coconut, green tea, Aloe Vera,
chamomile, almond, shea butter, cucumber, lemon,
honey, essential oils, etc. Trial products will be given out to individuals (two small samples) in
a small package, along with a product brochure which will provide product information and
the website address.
Chao will need to:
 Obtain promotional materials from the Australian office and take these to the event
premises
 Set up the stall so it’s ready for the event (e.g., displaying the skincare products and
arranging images and promotional items)
 Be instructed on how to manage the promotion, i.e., what they can say, whether there
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are any offers that they can provide, what promotional materials to give out, and any
planned future business activities that TruBeauty will be doing in Hong Kong.
Planning for the International Trade Event
 Advertisements – TruBeauty is about to spend on OOH advertisements to build up
consumer demand for their organic skincare products. It brings the customers to the
product increasing the customers’ interest to buy.
 The Objective – Create brand awareness,
and push selling of TruBeauty skincare range in Hong Kong business market.
 Tools used for planning – Jian and Chao will prepare a work schedule and work out
for lists of things they need in place before the event starts.
 Actions – Jian and his team along with Chao will arrange the set-up for the stall, bring
all the brochures and free sample products, display their different range of skincare
products. Chao will order promotional items from the China based advertising agency.
Jian’s team members will build the stall, design the layout, place the canopies, display
the products, fix proper lightings for greater visibility.
 Contingency plans – If anyhow the delivery of the promotional materials is being
delayed by the agency, the employees will order generic marketing promotional
materials from a local digital printing house.
A summary of the preparations
A three-week (15 working days) schedule to prepare for the event left little time for
preparations; marketing materials took seven working days to design and print. Delivery from
Australia took four days (allowing up to seven days, to cover the quoted delivery period).
Materials arrived in Hong Kong four days prior to the event. The Australian office participated
in regular communications with Chao, during afternoons, when working hours overlapped.
This ensured Chao was given the correct guidance to manage the event, which he was then
required to disseminate to his two colleagues.
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Question 1
Objective  Access marketing plan for international business activity to
inform planning of promotional activities
Refer to Planning and Scheduling for OOH Advertisements
A) Where should Bela be able to find TruBeauty’s marketing plan for China?
(within 20-30 words)
B) Why is a marketing plan important for planning promotional activities?
(within 30 - 50 words)
C) Identify and list four various kinds of information that Bela might find in the marketing
plan which can be of relevance to TruBeauty’s promotional activities.
A) Marketing pan for the company will be provided by the Chinese marketing team
located in Hong Kong.
B) Marketing plan is important as because it helps the companies to make the sales easier
for the business owners of the company. It helps in targeting the potentials customers
in a smarter way in order to reduce the cost of marketing initiatives.
C) Four various kinds of information that Bela might find in the marketing plan are
Pricing, Positioning, Competition Statement, Market Strategies Budgeting and
Branding.
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Question 2
Objective  Access relevant information sources to support planning of
promotional activities
Refer to Planning and Scheduling for OOH Advertisements
A) Identify and list four sources of information that Bela can use to support the planning
of promotional activities. These can be internal and/or external. (within 20-40 words)
B) How can Bela access relevant information sources for the upcoming promotional
activities in China? (within 30-50 words)
A) Four Sources of Information which are required by Bela in order to support the
planning of promotional activities are: Personal Selling, Sales Promotion, Direct Mail,
Advertising Mix and Sponsorship activities
B) Bela can access relevant information sources for the upcoming promotional activities
in China with the help of extensive use of Internet service and getting than marketing
plan from Jian who is the distribution manager of Hong Kong.
Question 3
Objective  Identify and assess promotional activities to ensure cultural
appropriateness and compatibility with organisational
requirements
Refer to TruBeauty: Promotional Activities in China
A) Assess the three promotional activities and identify how Bela, Jian and Chao can make
sure these are culturally appropriate for the Chinese market while ensuring
compatibility with the organisation’s requirements. Identify three points for each
promotion.
(within 160-180 words)
B) Following on from Question 3 (A), provide alternative idea/s for promotional activities
you might want to use and why? (within 40-60 words)
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A) Three promotional activities which can be used by Bella, Jian and Chao to make an
appropriate Chinese marketing Plan are:
 Advertising through the use of Telemarketing activities, creating beautiful
slow gun and advertisement over the air will be extensive use to get the
customers
 Digital Interaction over Social Media be like promoting the company over
famous social media applications like the Facebook, SnapChat, and creating
an official page in Instagram will be helping the company to attract
customers.
 Increasing Public Relations so as by giving them various types of demo of
the product and delivering good customer satisfaction feedback will
increase the morale of the company.
B) Sponsorship will be an extensive promotional activity of Bella as because it will
directly target the market with high income customers in the society. Sponsorship
in great fares will be able to attract more customers.
Question 4
Objective  Plan and schedule promotional activities according to
marketing needs of the organisation
Refer to Planning and Scheduling for OOH Advertisements
A) Produce a brief plan for the poster production and promotion for China. This needs to
include the description of the content that is to appear on the poster, message that is to
be sent out, number of posters printed and an approximate budget for the production
and printing. (within 80 - 120 words)
B) Using a Gantt chart, show how Bela and her team would schedule the activities to
produce and distribute the posters. You can use the table below.
A) Brief plan for the poster will be a strong title to draw attraction, Mission and vision
statement of the company, short and brief description of the products manufactured by
the company in and around 300 words. Text should be written in a clear manner but in
bullet points and making headlines should be beneficial. Effective use of graphics and
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colour is also accepted to attract the customers. It should also include few diagrams to
make a difference.
B)
Gantt Chart
Week 1 Week
2
Week 3 Week 4 Week 5
Obtain brief Get
involvement
with the
team
Obtain
agreements
Form
a team
with
the
help of
team
leaders
Assign roles Marketing
team and
Promotional
activities
Identify and
brief design
company/perso
n
Making
separate
team for
separate
activities
Receive and Designing
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review designs the process
to execute
the whole
marketing
plan
Artwork
printed
Designing
the art
work
Distributing
it to the
team
members
Distribute and
place posters
Final
distribution
Question 5
Objective  Determine overall promotional objectives in consultation with
designated individuals and groups both in international and
domestic settings
 Identify, analyse and evaluate complex textual information
including audience feedback to determine business
achievements
 Articulate ideas and recommendations clearly using language
and technical references suitable to audience
 Use active listening and questioning to confirm understanding
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Refer to Planning and Scheduling for OOH Advertisements
A) Bela with her team is coordinating with Smith to run the OOH marketing campaign
successfully in China. Before the campaign starts, Bela needs to submit a feedback to
Smith, which should include the following points –
 Market environment in China for selling Australian organic Skincare products
 Who is the Target group? Explain why.
 Any cultural requirement or limitations with promoting TruBeauty products in
the target market
 TruBeauty’s marketing objective for this upcoming campaign
(within 100-150 words)
B) As a follow-up consultation with your trainer, you need to discuss the promotional
objectives of TruBeauty in the domestic market of Australia and provide five points
on how these vary from the objectives discussed in the first consultation (Question A).
You need to write the outcome of this discussion as well.
(within 100-150 words)
The Trainer will use the provided observation checklist to mark you off.
A) China’s market environment is developing rapidly over the years in terms of skincare
products. The environmental market over China is known for delivering a wide range
of technologies, products and services. The target market will be young women living
in the society. Cultural requirements will be including the increase in the sales
promotion of sales of cosmetics, over the hair care products and skin care products.
B) The marketing objectives for the company will be to capture the cosmetic market in
China as well as in various parts of Hong Kong. It will be able to promote the
products which are manufactured in Australia and as well as gain a competitive
advantage over the competitors in the area. However the secondary objective will be
to advertise the products manufactured by the company.
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Question 6
Objective  Ensure timelines and costs for promotion of activities are
realistic and consistent with budget resources
 Use mathematical formulas to interpret expenditure and
business timelines
Refer to Planning and Scheduling for OOH Advertisements
A) How can Bela ensure that timelines are realistic and consistent with budget resources?
(within 50-70 words)
B) How can Bela estimate the timelines?
Use PERT (Program Evaluation and Review Technique) formula to estimate time;
that is:
(O + 4M + P)/6
P- the most pessimistic case where everything can go wrong
O- the most optimistic case where everything goes right
M- the most likely case given normal obstacles and opportunities
C) Provide your own conclusions on the following question. What should you do to make
sure that promotional activities are realistic and consistent with budget resources?
(within 150-250 words)
A) In order to ensure that the timeline are realistic and consistent with the budget Bela has
to list down the assigned task in the business promotion. Bela also has to visualize it
through the Gantt Chart to make it in a proper way.
B) In order to estimate the timeline Bela should try to make use of PERT which will help
Bela to examine the tasked that are in schedule will be determining the actual methods
to complete the task with associated dependencies.
C) In order to make sure that the promotional activities are realistic and consistent with
the allocated budget Bela should try to calculate the expenses in the business ,
determine the income, set various types of savings and debt payoff goals. With this
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Bela should also try to record spending and track progress.
Question 7
Objective  Develop action plans to provide details of products and/or
services being promoted
 Produce action plans, complex reports and other
documentation using clear, accurate and relevant language and
appropriate grammatical structure
A) Following on from Question 5, Bela needs to produce a short action plan for one
promotional activity that will be conducted as part of TruBeauty’s promotions in
China. Please refer to the case study provided.
Bela’s plan should include:
 A brief outline of the products being promoted to the international market
 The activities
 A table to show the actions, objectives, accountabilities, and responsibilities for that
task to be done
Now create the action plan and a report on behalf of Bela. You can use the table below.
A) The brief regarding the products which will be promoted in the market are Purifying
Cleanser, Violet C Brightening Serum, Power D Treatment Drops, Aqualia Thermal
Face Treatment, and Pixi by Petra Glow Tonic.
Action Plan
Action Objective Accountable Responsible
Creating Content Attract customers The team leaders
responsible for
creating content
To establish best
content with the
help from
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technological
advanced devices
Creating visual for
brand profiles
Extensive
marketing
Marketing team
will be accountable
for this
Promote the posters
which are
responsible for
promotion
Choosing ideal
platform
Smooth flow of
marketing plan
Marketing team
and employees
Form strategies and
create a best
platform to
showcase the plan.
Question 8
Objective  Identify and prepare personnel and resources to support
promotional activities, both in international and domestic
settings, to facilitate achievement of promotional goals
 Identify, agree on and allocate roles and responsibilities of
overseas and domestic personnel for delivery of promotional
activities
A) For this question you are free to refer to either the case study provided or the
promotional activity you suggested in Question 5(B).
 Identify the personnel and resources that are required, this should include those working
internationally and at home.
 From information supplied to you about a promotional activity for an overseas market,
identify the personnel and resources that are required, this should include those working
internationally and at home
 Identify their roles and responsibilities
 Prepare personnel to conduct tasks according to their roles and responsibilities; this
should include communicating with them to agree on their roles and responsibilities, and
to allocate and discuss their tasks (this must include spoken communication)
 Prepare resources for two personnel (one at home and one abroad)
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To show completion of this activity you must provide a written report and discuss the above
points with your Trainer.
(Within 150-250 words)
The Trainer will use the provided observation checklist to mark you off.
A) The personnel and resources which are required to cover the promotional activities as
well as the marketing activities are the marketing team who will be directly working
with the team in the field. Regarding the roles and responsibilities of the marketing
team and the poster development team, it can be said they will have to reach out to the
prospects, customers, investors and communities in order to develop the proper
marketing plan.
The poster team will be working very hard in order to develop an attractive poster
which will in a way attract the potentials customers. This will help the company to gain
a competitive advantage over the competitors in the business.
Question 9
Objective  Establish and conduct relationships with targeted groups in
overseas settings in a manner which enhances the positive
image of the organisation
A) How can Bela and Chao establish relationships with targeted groups in China in a way
that enhances the positive image of the organisation? List four points.
B) Discuss with your trainer on how Bela can establish relationships with the targeted
groups to ensure TruBeauty brand is seen positively in China.
This should include:
 Methods to conduct relationships
 How TruBeauty can be portrayed positively in China
The Trainer will use the provided observation checklist to mark you off.
A) In order to build relationships BELA and Chao should seek to establish and develop
connection with contacts in international markets, they should try to use one or more
agents to work on their behalf. They should ensure that they are using vigorous process
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to choose right agents and then establish relationship with them. They should also try
to develop strong link with the contractors in the business to oversee and monitors the
market.
B) No need to write anything here
Question 10
Objective  Supervise and support roles and responsibilities of overseas
personnel involved in promotional activities
Refer to International Trade Event
A) Considering the supervisory skills, provide a brief plan of how Bela would supervise
Chao in his role to organise the promotional stall at the trade conference.
(within 60-80 words)
B) Identify three ways in which you can support Chao in his role. (within 40-60 words)
A) Bela should try to supervise Chao in his role to organise the promotional stalls at the
trade conference so as by having and sharing a direct communication and observation
skills. Supervision skills should include various types of communications skills,
conflict resolution skills, develop leadership skills and as well as develop critical
thinking skills.
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B) Three ways to support Bela in this case are:
 They should always try to listen effectively and develop communication skills through
proper training and mentoring services.
Question 11
Objective  Use international business networks to assist in implementing
promotional activities
A) Provide two methods that Smith can use to establish international business networks.
(within 40-60 words)
B) Provide your own conclusions on how to identify one way that Smith can use
international business networks to assist in promotional activities.
(within 30-50 words)
A) Two methods that Smith can use to establish international business networks
 Joining international Groups as well as Networks
 Attending International conferences and Webinar Online.
B) In order to assist the promotional activities Smith can make use of making web
presence in international friendly areas and meeting clients over online chats.
Question 12
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Objective  Analyse audience feedback and data to determine impact of
promotional activity on delivery of products and/or services
A) Representatives of TruBeauty have sent survey links to all the customers who have
bought something from their stall and the other visitors who have visited their stall and
got the sample products from the international cosmetics fair in Hong Kong, 15 days
after the fair has ended.
Now you need to analyse the feedback and data that has been gathered and prepare pie-
chart for each product listed below to analyse the data.
Please go through Appendix 1 to get the data.
You must produce a brief report to show your findings from the feedback analysis.
(Within 200-300 words)
A)
Sales
Orange-based Moisturiser
Lemon and Tea Tree Purifying Facial Wash Green Apple Brightening Cream
Question 13
Objective  Assess effectiveness of planning processes to identify possible
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improvements for future international promotional activities
Refer to Planning for the International Trade Event
A) How can Chao assess the effectiveness of planning processes? (within 40 - 60 words)
B) Identify two improvements that can be made to future international promotional
activities for TruBeauty, from assessing the planning processes used for the Hong
Kong event. (within 80 - 100 words)
A) To assess the effectiveness of the planning process Chao needs to examine how it is
linking wit the company objectives and goals.
B) Improvements which can be made in planning process are mapping the whole process,
analysing the whole process, redesigning the whole process and monitoring as a whole
Question 14
Objective  Collect and provide feedback to personnel and agencies
involved in promotional activity both in international and
domestic settings
A) List and provide short explanation of three methods that can be used to collect
feedback. (within 20-40 words for each identified method)
B) Use your feedback from Question 12, discuss with your trainer about the results of
your analysis.
You should focus on how effective the promotion was and how this was coordinated or
managed in the overseas location.
The Trainer will use the provided observation checklist to mark you off.
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A) Use of Customer Feedback survey, emails and exploratory customer satisfaction
review
B) No need to write anything here
Question 15
Objective  Analyse costs and timelines to evaluate benefits accruing from
internationally based promotional activities
A) When analysing the costs, how can you evaluate the benefits from your internationally
based promotion? (within 30-50 words)
B) What is involved in analysing timelines to evaluate the benefit of internationally based
promotions? (within 20-40 words)
A) It can easily established so as by looking into the Key Performance Indicators which
will be helping them to evaluate the effectiveness of the promotional activities.
B) In analysing the timeline it can be assessed it will be able to synchronize the valuable
data set deadline and work accordingly.
Question 16
Objective  Prepare conclusions and recommendations from verifiable
evidence and provide constructive advice on future directions
for internationally based promotional activities
A) Identify four aspects that should be included in your report for internationally based
promotional activities. (within 20-40 words)
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B) From your own understanding how can you prepare your conclusions and
recommendations? (within 40 - 60 words)
C) Following on from Question 14(B) – as directed by the Trainer, from your analysis of
the feedback, provide one or two pieces of constructive advice on how internationally
based promotions can be improved. (within 30-50 words)
A) Four aspects are :
 Extensive advertising
 Sales Promotions
 Personal Selling
 Public Reaction
B) In order to prepare the conclusion ad recommendation it can be said that if the
promotional activities goes well the company will surely gain a competitive advantage
over the competitors.
C) In order to improve the international promotional activities the person should analyse
the data well before taking steps, Focusing on top customers will be helping the
company to stay abreast of new possibilities.
Appendix 1
TruBeauty has sent survey links to 5000 people 15 days after the fair has ended. 4500 people
out of 5000 have answered the survey questionnaires and submitted it. Below is the data that
they have gathered on Women Skincare products.
SL
No
.
No. of people Feedback
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1 Orange-based
Moisturiser
 3,555 people find it helpful to manage dryness for a
maximum period of five hours.
 495 people find it helpful to manage dryness for a
maximum period of four hours.
 292 people find it helpful to manage dryness for a
maximum period of three hours.
 158 people find it helpful to manage dryness for a
maximum period of two hours.
2 Lemon and Tea
Tree Purifying
Facial Wash
 3,697 people find it helpful to manage their oily skin
throughout the whole day.
 722 people find it helpful to manage their oily skin for
a maximum period of 12 hours.
 81 people find it not much helpful as it is making their
skin too dry.
3 Green Apple
Brightening
Cream
 2,925 people do not find any noticeable change yet and
they are not sure whether they will buy the product.
 1,250 people did not find any noticeable change yet,
but they would like to buy the product and continue to
use.
 325 people found it helpful to get even skin tone and
texture within 15 days of use.
4 Virgin Coconut
Oil Lotion
 4,365 people find it helpful to maintain everyday
hydration and it is better than the product they
generally use.
 135 people do not find any speciality and not very sure
to buy it.
5 Aloe Vera Gel  2,700 people do not find any speciality. It is almost the
same Aloe Vera gels that is available in Chinese
market.
 1,800 people find it useful and better than the Aloe
Vera gels that is available in Chinese market.
6 Chamomile-
based scrub
 3,802 people find it effective to brighten up their dull,
and sun-tanned skin.
 698 people do not find any speciality and they will
continue to use the scrub they are using for long time.
7 Almond Under
Eye cream
 3,465 people find it effective on fine lines, wrinkles and
dark circles.
 1,035 people do not find any noticeable change after 15
days of use.
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8 Shea Body
Butter
 3,735 people find it beneficial as a powerful
moisturiser.
 389 people find it as similar as any other shea butter
available in Chinese market.
 376 people do not find it much useful.
9 Cucumber-
based toner
 3,487 people find it beneficial as a skin conditioner. It
helps to hydrate and revitalize the skin.
 614 people do not find it much useful.
 399 people find it as similar as any other cucumber-
based toner available in Chinese market.
10 Honey-based
Skin Renewing
Cream
 3,968 people find it beneficial for their skin.
 513 people find it as similar as any other honey-based
cream available in Chinese market.
 19 people do not find it much useful.
Observation Checklist to be completed in ACCIT Moodle
Student’s name
Assessor’s name
Unit of Competence
(Code and Title)
BSBMKG513: Promote Products and Services to
International Markets
Date(s) of assessment
For Question 5B (Discussion)
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 The student has successfully discussed the promotional
objectives of TruBeauty in the domestic market of Australia.
Yes
☐
No
☐
 The student has successfully provided five points on how these
vary from the objectives discussed in the first consultation.
Yes
☐
No
☐
For Question 8A (Role-play and Report)
 The student has successfully identified the personnel and
resources that are required.
Yes
☐
No
☐
 The student has successfully identified the roles and
responsibilities.
Yes
☐
No
☐
 The student has successfully prepared personnel to conduct tasks
according to their roles and responsibilities.
Yes
☐
No
☐
 The student has successfully prepared resources for two
personnel.
Yes
☐
No
☐
 The student has submitted the report with all the required details. Yes
☐
No
☐
For Question 9B (Discussion)
 The student has successfully identified the target audience. Yes
☐
No
☐
 The student has successfully established positive approach
towards the target audience.
Yes
☐
No
☐
 The student has successfully identified methods of establishing
relationships.
Yes
☐
No
☐
 The student has successfully applied the methods. Yes
☐
No
☐
 The student has successfully achieved the objectives. Yes No
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☐
☐
For Question 14B (Discussion)
 The student has successfully provided oral feedback on the
feedback they have analysed in Question 12.
Yes
☐
No
☐
Comments
Provide your comments here:
The learner’s
performance was: Not yet satisfactory ☐ Satisfactory ☐
If not yet satisfactory, date for reassessment:
Assessor’s
signature
Marking Sheet for Assignment: Promote Products and Services to International Markets
Did the candidate
Competent
Yes No
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