Diploma of International Business Unit/s: BSBMKG513: Promote Products and Services to International Markets

Assessment 1 of 2
To be administered by the Trainer/Assessor after the completion of all formal information
presentation
Course and Code: BSB50815 Diploma of International Business
Unit/s of Competency: BSBMKG513: Promote Products and Services to
International Markets
*Student Name:
Assessment Type: Case Study, Assignment, Report, Role-play
*Student No: Your Submission date will be what is shown in
ACCIT Moodle after it is submitted for grading.
(Not the draft submission date).
*Assessor Name:
* This fields are required to be filled
ALL QUESTIONS MUST BE ANSWERED. TO ANSWER THE QUESTIONS, USE THIS DOCUMENT.
Assessment 1 – BSBMKG513: Promote Products and Services to International Markets
Please complete this assessment and submit for marking. This forms part of your assessment for
BSBMKG513: Promote products and services to international markets.
The following documents are related to this unit.
 BSBMKG513 Unit of Competency
 BSBMKG513 Learner Guide
Word count
In this assessment some of the questions include a word count. This is a guideline only, but your
answers should not vary substantially (i.e. +/- 10%) from the word count provided. Microsoft
Word includes a word count tool.
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 1.0 Doc ID: SPAI-1305050396-12629
Page 1 of 28

Reasonable Adjustment
Whilst reasonable adjustments can be made in terms of the way in which evidence of
performance is gathered, the evidence criteria for making competent/not yet competent decisions
(and/or awarding grades) cannot be altered in any way. That is, the standards expected are the
same irrespective of the group and/or individual being assessed; otherwise comparability of
standards will be compromised. Please consult your trainer or the Director of Studies if you have
any questions or special needs.
Instructions to the Student
Please read all the information given to you before you start this assessment. If you do not
understand some or all the questions, please discuss them with your trainer/ assessor. Answer all
questions in your own words. The questions are designed to assess your understanding of the unit
as well as your underpinning knowledge. Please follow the below mentioned instructions before
starting the assessment.
 This is not a group assessment. Submit the assessment individually unless instructed
otherwise.
 Submitted documents must have the following criteria. Font must be Times New Roman,
Font Size needs to be 12, line spacing must be Single line.
Assessment Requirements
Students must answer all questions and demonstrate all required skills to a satisfactory standard.
If you do not answer some questions, and are therefore deemed to be Not Yet Satisfactory, your
trainer/ assessor may ask you supplementary questions to determine your competence. Should
you still be deemed Not Yet Satisfactory, you will have the opportunity to undertake a
supplementary assessment or appeal the result.
This assessment is intended to be equitable, fair and just. If you feel that the college should
change any aspect of this assessment to be fair, equitable or just, immediately contact your
assessor who will attempt to make alterative arrangements.
Submission details
 When you are ready to submit your assessments, upload the files in ACCIT Moodle,
either by dragging and dropping your assessment into the space provided or browsing the
files on your computer.
 Upload this assessment online in ACCIT Moodle once you have completed your
assessment with all required evidence attached.
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 1.0 Doc ID: SPAI-1305050396-12629
Page 2 of 28

 It is important that you keep a copy of all electronic assessments submitted to ACCIT
Moodle.
Note: Please submit all assessment components in one file, or with as few attachments and
separate documents as possible; i.e. do not include templates or emails in separate documents –
place them all in the one document.
Performance objective
The students need to understand how to plan promotional activities, coordinate promotional
activities and review and report on promotional activities.
Assessment description
This assessment provides a case study on how to promote products and services to international
markets.
To complete this assessment successfully answer the questions in as much detail as possible.
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 1.0 Doc ID: SPAI-1305050396-12629
Page 3 of 28

Case Study
TruBeauty: Promotional Activities in China
TruBeauty makes natural skin care products for
women including moisturisers, face wash, lotion,
under-eye cream, and many more. The
organisation prides themselves in offering good
quality products that use natural and organic
ingredients which are beneficial to the skin. The
products are made in Australia.
The organisation wants to expand its business
internationally and plans to conduct promotions
in China.
The following three promotions have been
suggested:
 Billboard and posters – a number of posters to advertise skincare ranges for women.
These are to be placed in or near shopping and business areas to promote the brand.
 An online advertisement video – to inform and display the brand and product range to
potential customers. This is to be placed as pay-per-click advertising on a selection of
different Chinese web sites.
 Free trial products – will be available at the trade event, to promote the organisation’s
skincare products. Trial products will be given out to individuals (two small samples)
in a small package, along with a card/leaflet which will provide product information
and the website address.
TruBeauty has the following requirements for its promotions in China:
 To promote organic skincare products that comes from a reputed Australian brand,
TruBeauty.
 To showcase the range of skincare for women.
 To promote quality products which are beneficial to the target groups.
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 1.0 Doc ID: SPAI-1305050396-12629
Page 4 of 28

Planning and Scheduling for Outdoor (OOH) Advertisements
Bela, the Marketing Head in China with her team, are planning on how to produce and
implement billboard posters for TruBeauty in China over a five-week period. Bela will be
coordinating with the Marketing Head of Australia, Smith, to successfully run this campaign.
The marketing objective of this campaign is to build brand awareness across China. To
achieve this, TruBeauty has come up with OOH campaign for five-weeks’ time period. The
budget of this campaign is AUD 200,000.
Planning will need to include:
 Awareness of the timeframes for planning
and delivering the promotion
 Resource requirements, e.g., design and
artwork, specialist skills and print
quantities
 Roles and responsibilities
 Poster production and quantities
 Poster distribution
 Liaising with contacts in China
Scheduling will need to meet the five-weeks’ deadline (from start to finish billboards on
display in China).
This will include:
 Contract with an advertising agency in
China which will provide advertising
services.
 Product and advertising photography
 Printing high-quality posters
 Transportation and placement of posters
in target locations
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 1.0 Doc ID: SPAI-1305050396-12629
Page 5 of 28

International Trade Event
Jian, the Sales and Distribution Manager of Hong Kong Special Administrative Region, has
been asked to arrange a promotional event in Hong Kong which will be happening in three
weeks’ time. Chao, the Marketing
Executive at the branch office of Hong
Kong, along with Jian and his sales
team will be setting up a stall in
‘Cosmoprof Hong Kong’, an
international cosmetics fair. This is a
three-day international trade event.
Bela will be the supervisor of Jian and
Chao.
The promotion
The promotion involves setting up and running a mid-size display stall to promote
TruBeauty’s skincare products in Hong Kong. The products are Australian-made, using
quality organic materials and have proven
successful in the organisation’s initial sales in the
Hong Kong market. The purpose of the promotion is
to raise the organisation’s profile on the Hong Kong
business market. The promotions will feature a
range of skincare products with the benefits of
apple, orange, coconut, green tea, Aloe Vera,
chamomile, almond, shea butter, cucumber, lemon,
honey, essential oils, etc. Trial products will be given out to individuals (two small samples) in
a small package, along with a product brochure which will provide product information and
the website address.
Chao will need to:
 Obtain promotional materials from the Australian office and take these to the event
premises
 Set up the stall so it’s ready for the event (e.g., displaying the skincare products and
arranging images and promotional items)
 Be instructed on how to manage the promotion, i.e., what they can say, whether there
are any offers that they can provide, what promotional materials to give out, and any
ABN: 80 126 576 896 National Provider Code: 91412 CRICOS Code: 02978C
Version: 1.0 Doc ID: SPAI-1305050396-12629
Page 6 of 28