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HAT303: Accommodation Management

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Accommodation Management (HAT303)

   

Added on  2020-04-13

HAT303: Accommodation Management

   

Accommodation Management (HAT303)

   Added on 2020-04-13

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Running head: ACCOMMODATION MANAGEMENTAccommodation ManagementName of the Student:Name of the University:Author Note:
HAT303: Accommodation Management_1
2ACCOMMODATION MANAGEMENTTable of ContentsTask 1...............................................................................................................................................2Task 2...............................................................................................................................................5Reference List..................................................................................................................................7
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3ACCOMMODATION MANAGEMENTTask 1The main aim of McQuarrie hotel should be to increase occupancy rates as well asgenerate revenue in the hotel by improving their customer experience (Wood 2017). In order toachieve this, hotel manager of McQuarrie hotel need to have proper understanding andknowledge about needs of customer, behavior and changing preferences in which the services aredelivered so that it creates value for the customers and then stimulate their retention and loyaltyat the same time. In this task, it is needed to discuss about new modern systems that should beimplemented by McQuarrie hotel to increase customer experience, organizational efficiency andincrease profitability for future years (Vangen and Winchester 2014). The new modern systemsthat should be used by McQuarrie hotel are as follows with proper justification:McQuarrie hotel should take advantage of modern technology to build guest profiles andincrease in customer experience, organizational efficiency and increase in revenuegeneration. Modern property as well as hotel management software will help McQuarriehotel in looking at areas and other features and should be used by the staff members atthis hotel to track guest preferences (Pathumporn and Nakapaksin 2016). The other new modern system that should be used by McQuarrie hotel is modernCustomer Relationship Management approach to track VIP guests. This CRM software isone of the modern new systems that will help in tracking VIP guests. McQuarrie hotelshould have list of VIP guests that include high spenders as well as important individualsor customers who visit hotel quite often and are loyal at the same time.
HAT303: Accommodation Management_3

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