Accommodation Tourism: A Study of The Savoy Hotel

This project report explores the role of accommodation in tourism and focuses on The Savoy Hotel as a case study. It covers the goals, vision, past and current operations of the hotel, as well as marketing plans for product and service development. The report also discusses solutions to current operation issues, including the implementation of ethical and sustainable practices.

Accommodation
Tourism

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Overview of company.................................................................................................................3
Goals of company.......................................................................................................................3
Vision of company and values for supporting vision .................................................................3
Past operation..............................................................................................................................4
Current operation issues: ............................................................................................................4
Marketing plan for product and service development.................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Accommodation can be described as group of rooms as well as building where people can be live
and stay (Agyeiwaah, 2019). It play important role for any tourist as they travel from one place
to another and require a place where they can stay like caravan, camp sites, hotels and others
things. It includes two things like service and non service. Service accommodation are those
which service in which a person can stay overnight like youth hostels, hotels, guest houses and
other things. Whereas non serviced accommodation is one in which a tourist needs to cater things
by themselves. This project report includes study of The Savoy Hotel which is UK based hotel
providing hotel service to their customers. This project report includes Goals and vision of
company. It also includes past and present operation of company and their place in terms of
market and product development.
TASK
Overview of company
The Savoy Hotel is one of hotel brand that is providing luxury services to their customers. It is a
hotel that is existed in England and was introduced in the year 1889 by Impresario Richard
D'Oyly Carte. It does not only providing hotel services but also providing restaurant service to
their customers (Akhy and Roy, 2020). It is considered as one of first luxury hotel existed at
Britain as it is considering electric lights in whole building, bathroom, that is furnished lavishly,
electric lifts and other things. It is an organization which is opened in the year 1889 that is owned
by Kinddom Holding. It has four restaurants in UK and three bards and consisting around 267
rooms. It has different types of facilities like parking, swimming pool gym and other things.
Goals of company
Short term: Short term goals of company is to overcome of impact of covid-19 in their
organisation as increasing threat of covid-19 create negative impact over hospitality organisation.
Long term: Long term goals of company is to balance heritage along with innovation as well as
experience with their tradition and luxury service.
Vision of company and values for supporting vision
Vision of The Savoy Hotel is to place extraordinary values to people as these are focusing on
creating memories for people along with stories (Chen, Kim and Mueller, 2021). It is also aiming

to create and enhance experience of customers which allow them to revisit their hotels next time.
It is one of organisation which is making balance between innovation and heritage which is good
for purpose of developing values of customers. Main focus on company is on develop customer
centric approach in their organisation which helps them to retain their customers and also attract
new customers in their organisation.
Past operation
Company is focusing on various operation in past which helps them to attain vision of company
to develop extraordinary values of customers. Some of these operation of The Savoy Hotel is
mentioned below:
Quality management: Quality management is one of aspect on which company is focusing
which helps them to develop and enhance experience of customers (Dolnicar, 2019). It helps
them to improve quality of their service which is important for purpose of enhance experience of
customers.
Strategic management: It is another approach which is adopted by them for purpose of
developing effective strategies for business of The Savoy Hotel. It helps them for purpose of
effectively handle challenges occur in marketplace.
Human relation management: The Savoy Hotel is also adopting this approach which helps
hem to handle challenges occur in business. It helps them to maintain good relation ship with
their employees that motivate them to contribute in vision and goals of company effectively.
Customer relationship management: The Savoy Hotel is also focusing on developing good
relationship with their customers that is important in order to enhance price of customers and
also to retain them for long term (Fernández-Morales and Mayorga-Toledano, 2018).
Current operation issues:
Current operation issues faced by The Savoy Hotel is related to corporate social responsibility of
company. It is important for business to follow corporate social responsibility of business which
is essential for them to follow as it improve image of company in minds of their customer.
Implementation: One of issues is related to implementation of CSR in business as business
needs to provide training and development to employees which allow them to adopt these
practices.

Super vision and control: Super vision is another issues faced by company as managers needs
to ensure and control whether they are effectively completing their corporate social
responsibility.
Monitoring: It is another approach which is adopted by companies for purpose of ensuring
whether people working in companies are using right approaches of doing work which allow
companies to fulfil their corporate social responsibility (Katsoni, 2019).
Solution of these issues:
In order to overcome of these issues, it is essential for The Savoy Hotel to adopt ethical and
sustainable practices in companies. These practices does not creating negative impact over
society and also allow them to develop positive image of company in minds of customers. It
provide benefit of differentiation to company and also reduce cost of company by effectively
utilising resources.
Marketing plan for product and service development
In the functioning of a business it is crucial for a business entity to focus on marketing plan
and its application in a short span of time. The marketing management of a company should
focus on implementation of marketing plan with supervision and control in order to lead the
marketplace (Rogerson, and Rogerson, 2019). In the era of stiff competition between companies
in the hospitality sector, it is essential for a business to properly plan for business development.
A business entity must decide and organise effective time for product and services development
for long term advantage. The marketing plan includes application of marketing mix and STP
approach for development of effective marketplace. The application of marketing mix for The
Savoy Hotel is mentioned below:
 Price- This is considered as one of the crucial element of marketing mix in order to
formulate effective prices for a product. The pricing include, development of effective
and reasonable prices for products and services in order to provide affordable and
reasonable and effective prices for product and services. Pricing also includes application
of pricing strategy which will be adopted by The Savoy hotel. Prices of a hotel are
essential to be formulated by marketing management for a business.
 Place- The place is considered as geographical location which is considered by a
business to sell product at the marketplace. Place is mainly decided with the help of top
level and strategic management of a company to sell main products at the marketplace.

 Promotion- Promotion is mainly related to advertisement and publicity of a product
using media for business sales development. The promotion of a product should be
developed on media using major business approaches for sustainable growth. Promotion
of a product should be developed using major promotional technique including social
media and internet advertisement.
 Product- Product of a company is a physical output produced by a company in order to
satisfy wants and needs of different customers (Volgger, Taplin and Pforr, 2019). The
Savoy serves good quality dishes in the restaurant for development of products and
services. Product of a company are most important for it in order to analyse the
development of good and desired physical output.
Segmentation, Targetting and positioning
The marketing plan also includes STP approach which is essential to develop a major
approach which includes bifurcation of marketplace. The application of STP in marketing for
The Savoy hotel is mentioned below:
 Segmentation- The segmentation includes dividing marketplace on the basis of nature of
product sold. This approach is very much helpful for a business in order to develop
different market segments which are beneficial in product development.
 Targetting- Targetting of customers is important for a business to identify key customers
for increasing business development. The Savoy hotel will include development of target
customers using beneficial targets and objectives. Targetting should be formulated by a
business in order to include customer service delivery.
 Positioning- Right positioning, means setting appropriate preparedness by mental
strength and motivation for business goals. The positioning should be developed by a
business in order to develop effective competitive advantage. Positioning includes the
development of advance tactics in order to deal with different forces of market.
CONCLUSION
From above mentioned project report, it can be concluded that accommodation service
are playing important role in business. There are various services included in this which are
focusing on enhancement of experience of customers. In order to overcome of negative impact of
these, business needs to adopt CSR and sustainable practices which enhance image of company

and also decrease their cost. It provide competitive advantage to company which is important for
them for purpose of differentiating their service from those of competitors.

REFERENCES
Books and Journals
Agyeiwaah, E., 2019. Exploring the relevance of sustainability to micro tourism and hospitality
accommodation enterprises (MTHAEs): Evidence from home-stay owners. Journal of Cleaner
Production, 226, pp.159-171.
Akhy, A.A. and Roy, M., 2020. Socio-economic impacts of accommodation on tourism
development: Bangladesh perspective. In Tourism Marketing in Bangladesh (pp. 51-71).
Routledge.
Chen, Y.H., Kim, J. and Mueller, N., 2021. Estimating the economic impact of natural hazards
on shared accommodation in coastal tourism destinations. Journal of Destination Marketing &
Management, 21, p.100634.
Dolnicar, S., 2019. A review of research into paid online peer-to-peer accommodation:
Launching the Annals of Tourism Research Curated Collection on peer-to-peer
accommodation. Annals of Tourism Research, 75, pp.248-264.
Fernández-Morales, A. and Mayorga-Toledano, M.C., 2018. New accommodation models in city
tourism: The case of Airbnb in Málaga.
Katsoni, V., 2019. Sharing economy perspectives in the tourism accommodation sector.
In Mediterranean Cities and Island Communities (pp. 283-297). Springer, Cham.
Rogerson, C.M. and Rogerson, J.M., 2019. Tourism and accommodation services in South
Africa: A spatial perspective. In The Geography of South Africa (pp. 213-220). Springer, Cham.
Volgger, M., Taplin, R. and Pforr, C., 2019. The evolution of ‘Airbnb-tourism’: Demand-side
dynamics around international use of peer-to-peer accommodation in Australia. Annals of
Tourism Research, 75, pp.322-337.