Contemporary Issues in Marketing: A Campaign Plan for Adidas Shoes

This report discusses the marketing campaign developed by Adidas Shoes to increase sales, profit, and customer engagement. It covers the campaign objectives, plan, and communication strategies used on Facebook, Instagram, Twitter, YouTube, and the Adidas website. The report also includes a reflection on the campaign and references to relevant literature.

CONTEMPORARY
ISSUES
IN
MARKETING

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
As in line with the element of advertising there are numerous sorts of problems that has been
taking vicinity inside corporations advertising. It has lead toward growing income of an
agency making improvement feasible greater effectively. These problems are primarily based
totally over diverse elements associated with advertising which might be promoting and
income of product and offerings furnished with the aid of using an agency. Issues relate to
advertising facilitates upon growing agency productiveness making agency develop over
income and profit (Thomas, 2021). The file relates with Adidas that is a multinational sports
activities agency. The file is primarily based totally upon marketing campaign of Adidas
Shoes.
Campaign objectives
These are an exceptional goal that has been advanced through Adidas Shoes for marking
marketing campaign. It has advanced goal for commercial enterprise of a company making
advertising and marketing campaign have to be SMART. The goals of advertising and
marketing campaign of Adidas Shoes are as follows:
• Developing recognition of Adidas footwear emblem inside thoughts of purchaser
inside three months (Hunt and Madhavaram, 2020).
• Increasing earnings of an company with 15% with inside the subsequent six months
• Making client’s greater dependable closer to emblem inside subsequent five months.
• Increasing 16% engagement of clients on social media platform of an company.
Measurement of success
This is primarily based totally upon homes fulfillment over advertising marketing campaign
of Adidas footwear over wishes of corporation over numerous measures which have been
mentioned as follows:
• Increasing stocks and recognition of social media structures inside an organization.
• Fluctuation over income boom and reduce upon posting of picture with films of Adidas
Shoes via marketing and marketing structures.
• Review of Adidas Shoes over numerous newspaper and magazine.

Campaign plan
Communicat
ion type
Week 1 Week 2 Week 3 Week 4
Facebook In the primary
week managers of
enterprise
associated with
Adidas Shoes
calls for over
studying
approximately
one of a kind
emblem much
like Adidas Shoes
for growing
publish clients
reacting upon
publish current
inside the
enterprise making
terrible and
wonderful effect
created(KRISHN
AMOORTHY,
2020).
In the following
week managers of
an agency
supporting in
developing
scheme of colors
of images they
developing effect
over goal
marketplace with
its product.
As consistent
with this week
managers of
Adidas Shoes
searching at
insights of
clients for
commenting like
in addition to
share.
In subsequent
week, supervisor
of an agency is
primarily based
totally over
extraordinary
shoppers reacting
upon diverse
submit of an
agency.
Instagram As in keeping
with this
supervisor of an
enterprise calls
for to submit
preliminary
submit that has
In this mangers of
an employer
assisting in
posting statistics
through asking
distinctive
inquiries to be
Managers of
Adidas Shoes
were checking
upon making
dedication of
hobby making
goal marketplace
User of hobby
inside product
and offerings
makes
corporation
navigate on
internet site of

been attracting
clients and
interest has been
shaped inside
minds of
customer on the
subject of product
and services.
used over making
sure ordinary go
with the drift of
put up for
maintaining
interest inside
product.
possible. Adidas Shoes.
YouTube As in keeping
with the
corporations
desires over
movie video
which makes
advent viable of
hobby in clients
upon desires of
enterprise
assisting in
making expert
necessities of
centered
marketplace
fulfilled extra
effectively.
In order to boom
hobby with view
of clients
managers of an
organization.
In this agency
searching
overviews
making records
to be
accumulated
upon important
facts supplied
with
achievement
campaign
(Layton, 2019).
This is primarily
based totally
over desires of
visitors want
knowledgeable
for an upcoming
occasion at
Adidas Shoes via
website.
Twitter Managers of
advertising and
marketing
campaign assigns
over accurate
imagery for
sharing it upon
Twitter with use
This makes put up
viral and lets in
corporation to put
up on ordinary
foundation that
cannot be
forgotten easily.
For checking
insights over
publish and seek
upon hashtags
utilized by client
via positing snap
shots and
tweeting
As in keeping
with those
involved
perspectives has
been
knowledgeable
with the aid of
using an

of powerful
Hashtags that
doesn't confuse
consumer over
posts.
approximately
Adidas Shoes.
corporation upon
activities of
corporation
through websites.
Web page In this, managers
of agency wishes
to make certain
data utilized by
agency is
informative in
addition to
supposed for
reason of targeted
goal market.
It additionally
facilitates to test
mistakes in
machine and
preservation
required in
campaign.
This marketing
campaign allows
to analyses
numbers and
perspectives of
website as there
may be hyperlink
on special
platform of
social media of
Adidas Shoes.
In additionally
facilitates to
study distinct
remarks shape
perspectives of
web sites and
additionally
speak
approximately
ability customers
of Adidas
footwear and
occasions that
take place.
Communication 1: Facebook
Attention: Adidas footwear is one of these agencies that have been the use of one-of-a-kind
footwear that's primarily based totally over consistent modifications through designing 10
2nd video making interests received over person. This facilitates an agency over attracting
hobby through displaying one of a kind layout and hues making hobby evolved for an agency
(Moriarty, 2021).
Interest: This is primarily based totally upon growing footwear and use organizational
wishes in powerful way over diverse posts. Organization is including hyperlink over web
sites supporting person to attain internet site of an agency. This is powerful in addition to
making rapid method evolved over keeping hobby of consumer.

Communication 2: Instagram
Attention: Attention of person is won upon specific layout of footwear for attracting clients
in the direction of publish of corporation.
Interest: Caption has been utilized by a corporation over product desires which need to be
personalized over constructing sturdy relation inside an corporation. Adidas Shoes imparting
reductions over merchandise primarily based totally upon hobby to be created permitting
merchandise to be created over merchandise and images permitting person to remark upon
merchandise assisting in growing hobby over product extra effectively.
Communication 3: Twitter
Attention: This makes converting layout and colorings of footwear of Adidas with eye
catching for over clients gaining interest over many users.
Interest: The submit has been together with over turning into world's quickest runner over
remember of time. It made personal direction created inside end lines. Since Adidas has been
growing sports activities footwear this is snug over sportsperson for anyone loving sports
activities footwear (Sio, Fraser and Fredline, 2021).
Communication 4: YouTube
Attention: This is primarily based totally upon displaying sports activities man or woman
inside their video that makes consumer search for sports activities shoes.
Interest: Main motive of video is primarily based totally over presenting attention over
manufactured from a corporation. It lets in customers see exciting matters in relation over
developing hobby of customers inside a corporation making product advertising finished
greater effectively.
Communication 5: Website
Attention: There is exclusive layout and versions are to be had of Adidas footwear on their
web sites which create hobby of person on merchandise of company.
Interest: web sites which create hobby of person on merchandise of company. Adidas
footwear is thought for his or her sporty footwear in exclusive layout for exclusive customers.

Therefore preliminary appearance of web sites is displaying images of footwear.

Reflection on Campaign
The mirrored image is primarily based totally upon expertise approximately exclusive
techniques that have been utilized by Adidas footwear marketing campaign over broader over
growing sales, profit, emblem focus over loyalty of customers. The business enterprise has
been the usage of numerous systems like Facebook, Instagram, YouTube, Twitter and others
(Liu and Zhang, 2022). This lead over improvement of marketing campaign like Adidas
which includes inside social media supporting marketing and marketing merchandise of an
business enterprise with none cost.

Conclusion
From the above it has been stated that advertising and marketing campaign has been the
usage of an enterprise inside enterprise for growing sales, profit, and engagement of patron
with an enterprise which will increase loyalty with brand. There are diverse elements like
Instagram, Facebook, Twitter, YouTube growing engagement of clients inside an enterprise.

References
Books & Journals:
Hunt, S.D. and Madhavaram, S., 2020. Adaptive marketing capabilities, dynamic capabilities,
and renewal competences: The “outside vs. inside” and “static vs. dynamic”
controversies in strategy. Industrial Marketing Management, 89, pp.129-139.
KRISHNAMOORTHY, D., 2020. A study on the analysis of customer opinion on freight
forwarding. Journal of Contemporary Issues in Business & Government, 26(2).
Layton, R., 2019. Marketing systems–looking backward, sizing up and thinking
ahead. Journal of Macromarketing, 39(2), pp.208-224.
Liu, Y. and Zhang, H., 2022. Reassessing research on marketing channel strategies in the
internet era: opportunities, challenges, and responses. Journal of Contemporary
Marketing Science, (ahead-of-print).
Moriarty, J., 2021. Business Ethics: A Contemporary Introduction. Routledge.
Sio, K.P., Fraser, B. and Fredline, L., 2021. A Contemporary systematic literature review of
gastronomy tourism and destination image. Tourism Recreation Research, pp.1-17.
Thomas, M., 2021. Ingesting the Contemporary: Food and Angst. In Food, Social Change
and Identity (pp. 17-36). Palgrave Macmillan, Cham.