Business Project on Multiplayer Simulation through Mikesbikes

Business Project on Multiplayer Simulation through Mikesbikes

Table of Contents
Introduction..........................................................................................................................2
Multi-Player Experience......................................................................................................2
1st Rollover..........................................................................................................................2
2nd Rollover........................................................................................................................3
3rd Rollover.........................................................................................................................4
4th Rollover.........................................................................................................................5
5th Rollover.........................................................................................................................6
6th Rollover.........................................................................................................................7
7th Rollover.........................................................................................................................8
8th Rollover.........................................................................................................................9
Summary of the gameplay.................................................................................................10
Conclusion.........................................................................................................................13

Introduction
A simulation was performed through Mikesbikes, which is online application
software with various fields like the launching of new products, product slots, advertising
allocation, capacity, distribution, quality, production, debt and equity control etc. The two
types of business simulation of the software are single player and multiplayer. Single
player is used for learning techniques and basic information about the location of new
product launch and the cost of marketing & products. Mikesbikes intro multiplayer helps
in learning the strategy and approach to initiate a new business.
Multi-Player Experience
1st Rollover
As per the analysis of earlier reports the approach was finalized to apply impartial
price and advertising campaign. Also, the new product, Adv2 was produced in extra
quantity to avoid major loss in sales and the company entered the higher amounts instead
of the default of 175$. The 1st rollover was not satisfactory as the SHV value was not
acceptably high.

2nd Rollover
The product price was revised from $715 to $725. Some changes were made in
brand advertising and the value was revised from $250,000 to $1,280,000. Distributor
channels were appreciated by providing 25% margin over sales to the 60 stores. The sales
were better and increment is awareness and PR was noticed.