Mikesbikes Multiplayer Experience: Rollovers and Gameplay Summary

Title Page
Name and ID

Table of Contents
Introduction................................................................................................................................2
Multiplayer Experience..............................................................................................................2
1st Rollover.............................................................................................................................2
2nd Rollover............................................................................................................................3
3rd Rollover.............................................................................................................................4
4th Rollover.............................................................................................................................5
5th Rollover.............................................................................................................................6
6th Rollover.............................................................................................................................7
7th Rollover.............................................................................................................................8
8th Rollover.............................................................................................................................9
The Summary of Gameplay.....................................................................................................11
Important Points.......................................................................................................................12
Conclusion................................................................................................................................13
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Introduction
One of the benefits of a business simulation game is that it assists the users in understanding
the real business world by evaluating all the appropriate theories and by conducting
accounting calculations. The users of the game are able to apply the information that they
collect from the game to the real business world. Mikesbikes is a virtual business world
game, and it includes different factors relating to a real business world such as advertising
allocation, equity control, distribution debt, different segments and others. In Mikesbikes
virtual game, there are two simulations for users which include single play and multiplayer
mode. The game provides its users a real-world business environment feeling and its intro
Multiplay by Smartsims is very helpful which assist its users in learning the strategies easily.
Multiplayer Experience
1st Rollover
Our primary focus was to change the name of the corporation, and I named it Bikes. Later in
the year, I collected general information about the market and learn about necessary steps
which might assist in making business decisions. Based on such strategy, we decided to adopt
moderate price and advertise our product, especially in the magazine and manufacture the
game more than required in order to avoid loss of sale. We tried to raise our prices to a much
higher level such as $700 by making changes in advertisement and PR strategy. The result
was not impressive because the SHV dropped or increased by $11.
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2nd Rollover
In the second week, I started to understand the basic idea regarding the simulation, and I was
making better decisions in the beginning few years than compared to last week. During the
gameplay, recordings were made, and I begin to understand the importance of advertisement
after discussing with the respected tutor. In the year, branding and distribution margin were
consists, and I decided to reduce the price of the product from $710 to $705 in order to boost
sales.
The evaluation of the market research made me realise that I must focus on high awareness
and production based on which I expanded the production along with forecast sales. After
which I decided to increase the awareness budget from 250,000 to 700,000. We also decided
to reinforce distributor channels in order to focus on 60 sports stores which were giving a
margin of 25 percent margin on sales. Following result was present after the rollover.
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