Evaluation of Multiplayer Mode Experience in Mikesbikes Business Simulation Game

Title of the assignment
Student Name
Student ID

Table of Contents
Introduction............................................................................................................................. 2
Evaluation of Multiplayer Mode Experience............................................................................3
1st Rollover............................................................................................................................3
2nd Rollover...........................................................................................................................3
3rd Rollover........................................................................................................................... 4
4th Rollover........................................................................................................................... 5
5th Rollover........................................................................................................................... 6
6th Rollover........................................................................................................................... 7
7th Rollover........................................................................................................................... 8
8th Rollover........................................................................................................................... 9
Gameplay Summary............................................................................................................... 11
Key Points...............................................................................................................................13
Conclusion.............................................................................................................................. 14

Introduction
In order to learn and understand about real business world experience, business simulation
games are a great way to learn for students. It assists the students in analysing the
appropriate theories relating to the real business world. The students also conduct
accounting calculations while playing these games. Mikesbikes is a good example; it is real
world business simulation game which lets it users understand different business theories
and perform accounting calculations. There are different features in this game such as
different segments, allocation of advertisement, control of equity, different business
segments and many others. There are two options available in the Mikesbikes game which
includes single player and multiplayer mode. The multiplayer mode assists the students in
learning about business strategies and understanding the real world business environment.
Smartsims develop the game, and it is a great tool for students to learn about the business
strategies.

Evaluation of Multiplayer Mode Experience
1st Rollover
Our first objective in the game was to select and a name and we decided to name it ‘Bikes’.
While playing the game, I collected information about the market and the necessary
knowledge which would assist me while making business decisions. In the game, we decided
to select a moderate pricing strategy for the products and advertisement of the product in a
magazine. We also decided to manufacture the products in large quantities in order to avoid
the loss of sale. After taking these decisions, our next step was to raise the price of our
product up to $700 while changing the budget of advertisement and PR strategy. The result
for the year was not good because it resulted in reducing the shareholder value by $11.
2nd Rollover
After taking business decision in the first rollover, I started to understand the basic idea
regarding the simulation in the second rollover. As compared to the first year, I was making
better decisions in the game in the past few years. In the second year, I learnt about the
importance of advertisement and PR strategy after evaluating the case with my respected
tutor. During the same year, I reduced the price of the project from $710 to $705 in order to
make branding and distribution strategy consistent. After evaluation of the market reports, I