Advertising and promotion in Business

TASK 3

3.1 Primary techniques of below the line promotion and usage
in integrated promotional strategy
Below line promotion refers to the promotion without the use of media. This
can be a type of non-media communication, even advertisement with the use of
channels. In the context, the primary techniques which are used by us of below
line promotion are as above:
Price promotion: It mainly refers to the cost discounting. This is a promotion
technique without using the channel of communication. This can be done in
two ways such as providing discount towards the usual marketing price of the
product, offering several product at the cost of one product.

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 Competitions: To improve the brand recognition between the
customer the H&M will organise competitions and awards will
be provided to the customers.
 Providing cash rewards : The company will provide some cash
rewards on purchasing high price products and the rewards
coupons.