Role of Social Media in Reputation Management of Amazon

Running Head: AMAZON 0
Management

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Annotated Bibliography
Article 1-
Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2017). Electronic
commerce 2018: a managerial and social networks perspective. Springer
In this article, authors has described the meaning of social media in the business
organization. With the help of this book, it has also highlighted the importance of social
media for the employees as well as management of the organization. All the information or
things explain in this article has proved to be helpful in knowing the usefulness of social
media. It is being stated that social media is the online communication channel that is proved
to be useful for sharing the information online. Several social networking websites assist the
users to share various kind of knowledge. In addition to this, it has also explained the social
media as an essential digital platform at the workplace.
Article 2
Proserpio, D., & Zervas, G. (2017). Online reputation management: Estimating the impact of
management responses on consumer reviews. Marketing Science, 36(5), 645-665.
In this article, author has described the concept of reputation management in organization. It
has also clearly explained importance of managing reputation in business. It has stated that
brand reputation is quite essential for growing the business. It has clarified that a positive and
strong reputation of business helps in increasing the confidence of customers that ultimately
drives the growth and sales. By knowing the essential of brand reputation, organization has
started putting emphasis on building the competitive environment. The clear analysis about
reputation management through this article is helpful in knowing its concept.
Article 3
Simplify360. (2016). Why online reputation management is critical for the growth?
Available from: http://simplify360.com/blog/why-online-reputation-management-is-
critical-for-growth/
Through this article, author had clearly described the concept of online reputation
management. Author has also clarified the confusion of people regarding reputation
management. By undertaking proper research, it stated that the customers determine

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reputation management more as compare to efforts. It has also led down the example of
Amazon. It is being said that Amazon properly use the innovative way by adding the
representative name in each tweet. With the help of such initiative, it is able to create the
friendly reputation with its customers.
Article 4
Miller, G. (2018). Four keys to the Amazon’s marketing success (And how to improve them).
Available from: https://www.annexcloud.com/blog/four-keys-to-amazons-marketing-
success/
This article has successfully outlined the Amazon success in the marketing. Author
has clearly described that social media has helped Amazon in a greater way to build the
reputation in USA as well as other countries. Among all the social media strategy, Amazon is
significantly using the email-marketing channel for building the reputation. By understanding
this article properly, readers will come to know about the importance and role of social
median in building the reputation of brand. Amazon is proved to be quite effective in utilising
its marketing strategies in appropriate manner. Therefore, how it led to the success of
Amazon has been clearly described by the author in this website.
Article 5
Wicks, D. (2015). Role of social media in today’s business. Retrieved from:
https://www.socialmediatoday.com/social-business/role-social-media-marketing-
business
In this article or website, author has given major emphasis on the role of social media
in the 21st century. By getting this information, it is helpful to now the essentials of social
media at workplace as well as outside. The company Amazon clearly presented the best
example of using social media. Relevant facts are also being given by the author importance
of social media in the workplace. It has also effectively described the essential role of social
media in order to get success in today’s business environment. This article is reliable as it
contains all the relevant information regarding social media.
Article 6