Knowledge Management in Amazon

Amazon

Executive Summary
Knowledge management refers to use information within company in such a manner that
will drive positive outcomes for business. It aims to enhance overall efficiency of business by
maintain effective collaboration among employees. There are different theories used by company
in terms of knowledge management. Further, entity needs to make some improvements in
existing strategies & technologies for betterment of business.

Table of Contents
INTRODUCTION.......................................................................................................................................4
SECTION 1.................................................................................................................................................5
Knowledge and information management...................................................................................................5
Background of Amazon...........................................................................................................................5
Knowledge Management:........................................................................................................................5
Importance of knowledge management...................................................................................................7
Discuss how knowledge managements help in satisfying customers and gaining competitive advantage
.................................................................................................................................................................8
SECTION2..................................................................................................................................................9
Evaluation of Knowledge and information management models.................................................................9
Discuss the way in which knowledge is embedded in product and service concepts in the field of tacit
knowledge of individuals.........................................................................................................................9
Discuss how knowledge management depicts a systematic approach in sharing as well as exchanging
knowledge base of an organization........................................................................................................10
SECTION 3...............................................................................................................................................13
Discuss importance of knowledge in Amazon standard operating procedure........................................13
Outcomes achieved by Amazon with the use of knowledge management.............................................13
Areas of improvement which can be improved by Amazon for meeting future challenges...................14
Recommendations.................................................................................................................................14
CONCLUSION.........................................................................................................................................16
REFERNCES............................................................................................................................................17

INTRODUCTION
In present business world, it is essential for companies to adopt new and creative ways to
meet with different requirements of customers. Now, there is higher competition prevailing in
market so it is imperative to adopt such technique which are highly creative as well as advance.
These approaches are helpful in providing competitive edge to organization. In addition, COVID
19 has been changed buying pattern, habits of customer as now customers more prefer to
purchase products & services online rather physically visiting outlets (Hislop, Bosua and Helms,
2018) . In present time, knowledge management is also imperative to understand behavior,
attitude of customers and provide them services accordingly. The present report is based on
Amazon which has been initiated by Jeff Bezos in 1995 as an online store to sale books. Now, it
has become an ecommerce giant which is working within 16 countries across the globe and deals
in variety of products such as fashion, clothes, home appliances, electronics, groceries and more.
Amazon recently started to diversity business within services industry such as entertainment and
financial services. For this, it has started Amazon Prime and Amazon pay. It is considered as the
market leader in retail industry which made it possible to available such a wide range of products
at single platform. In the present report, different theories of knowledge management have been
discussed which is helpful for company to meet with market demand in an efficient manner. It
comprises significance of knowledge management for company in terms of getting appropriate
outcomes. There are theories such as multi perspective theory, decision making model and more
have been discussed in the following report. It also includes importance of knowledge for
Standard operations procedure of organization. Further, areas of improvement for further
betterment have also been included in the current report. Main aim of this report is to examine
the contribution of knowledge management in the success & growth of company and also make
meaningful suggestions for getting positive outcomes in future. Moreover, it renders appropriate
information regarding knowledge management that will help organization to attain predefined
results within stipulated period of time.