Eco-Fone Report

This report provides a comprehensive study on the UK mobile phone market and the feasibility of expanding Eco-Fone business to Kingston. It covers topics such as smartphone usage trends, potential market for older customers, pros and cons of expansion, costs of a new building, and customer satisfaction.

Eco-Fone Report

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1.1 An Overview of the Mobile phone market in the UK:.....................................................3
1.2 Forecasting the UK Adult Smartphone use:.....................................................................4
1.3 Smartphones - A potential market for older customers:...................................................5
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table......................6
1.5 Costs of a New Building and logos of eight commercial mortgage lenders in the UK:. .7
1.6 Testing the Possible Difference in Net Takings in the Two Shops..................................9
1.7 Customer Satisfaction.......................................................................................................9
1.8 Quality Procedures.........................................................................................................11
CONCLUSION.............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In current changing technological environments, new inventions are changing world
continuously as well as business aspects. Increasing use of smartphones is most significant
technological trend in UK. People are becoming more dependent on smartphones and market of
smartphone is also expanding rapidly in UK (Smart, 2012). The study-report is focused on
the Eco-Fone Smartphone, a UK based cellular telecommunications retailer having their two
major stores in location: Putney and Richmond. This corporate entity was formally founded in
year 2014 and keeps going to grow increasingly. The study covers the comprehensive research
on UK's smartphone market as to support the decision of Eco-fone regarding expansion in new
marketplace i.e. Kingston. Further it helps to find out all the possibilities to become successful in
new market as well as to sustain market share.
TASK
1.1 An Overview of the Mobile phone market in the UK:
Pertaining to the survey carried out by Deloitte upon mobile phone use in the United
Kingdom. The smartphones industry is rising every day with strong presence
through smartphones sales which is rising by 1.5 billion each year. In the UK, selling or
prevalence of smartphones is around 58 per cent within the entire adult populations group and
researchers anticipate this to rise to Ninety percent by the year-2020 (Deloitte. 2017). It Is that
since the significant proportion of the world global population is allured to the smartphones and
using smartphones towards both routine works and professional works. Throughout the UK,
there have been nearly 33.5 million individuals are in employment or doing jobs, around 32
million of whom use cell phones at work. Users in the office use smart phones for sending e-
mails, MSG texting, video chat, event planning, and much more. In the United Kingdom, almost
all the age ranges of individuals using smart phones. The much more fascinating truth here
is this survey report is that rather than choosing to make regular calls, users are more inclined to
do emails with 41% in year 2016 and about 37% in year-2017. In considering these two core
characteristics, staff also tended to view and browse reports in their phones around 17 per cent
(in year-2016).
Development of mixed bar chart for 2016 and 2017
Features % in Year 2016 % in year 2017

Emails 41% 37%
Making standards Calls 33% 32%
Viewing documents 17% 0%
Making voice Calls 6% 4%
% in Year 2016 % in year 2017
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
Emails
Making standards Calls
Viewing documents
Making voice Calls
1.2 Forecasting the UK Adult Smartphone use:
By paying particular attention to this survey performed this has been analysed that,
approx. 17% of entire population ranged in age between 16 years to 24 years use their smart
phones at least hundred-times in single day, and even some around 12 per cent of such age range
population stating that they usually check their smart-phones about 200 times in single day. In
fact, approx. 34% of users between 16 years to 75 years’ age group are majorly addicted to
smartphone usage that they tend to using while enjoying or eating food when interacting
with friends group or family members. This very same pattern about using smartphones is
identified in around 49 percent of users belongs to age-group ranging from 16 years to 24 years
(Choudrie, Pheeraphuttharangkoon and Giaglis, 2014). Approx. eleven percent of users belongs
to age category 16 years to 75 old individuals using their smartphones while passing and

crossing the road/path, and greater than fifty-three percent of citizens repeat
the same activity during walking on road-side. This has therefore been outlined that users
somewhere between the generations of 16 years to 75 usually use their cell phones more often
than others. This points to a big cause for accidents or a mishap happening on the road.
Further, In Sixteen to Nineteen years’ age-group user, two-thirds of the users checked their
smartphone when they were asleep because they couldn't take enough relaxation or rest. This
causes obesity, depression, weak eye view, as well as many other issues.
1.3 Smartphones - A potential market for older customers:
Smartphone devices are gadgets that make people's lives smoother. Elderly people aged
55 years to 75 years’ age-range are generally recognised to be largest adopters/users of
different smartphones, because this made it possible for them to live happily and do things
easily. Following is discussion on major features of smart-phones which attracts older age
customers, premised on BBC's news article (Smartphone sales boom with over-55s. 2017), as
follows:
Aged individuals are usually retired form jobs/services and have enough leisure space to
converse with their mates and those who are close to them but live at another place. It's been
observed that approx. Fifty percent of old aged persons have Facebook downloaded opposed to
around seventy percent of overall adult/young population. Those other social media platforms
like Facebook offer a channel for elderly individuals to converse with their mates/friends and
enjoy the substance they share on such platforms.
Taxi apps are yet another functionality that is commonly used among elderly individuals
in UK. Smart phone apps require users to enable taxi service apps, and when elderly individuals
are inclined to avoid driving, this functionality lets them go through one location to other.
Bigger, smoother interface and large screen display is quite essential and useful
characteristic of smart-phones which significantly attracts aged people. They find it more
convenient to use and operate. Smart-phone even with large screen display handy by nature and
therefore offer mobility which allow them to keep always their smart-phone with them.
pertaining to the research study 's recommendation business should build smartphone which has
the capacity to answer the phone by looking at it not slipping display or pressing the key and this
advice is like aged users.

1.4 Feasibility of Expanding business to Kingston using Pros and Cons table
The Benefits(pros) and Drawbacks(cons) test is an analysis by which specific strengths
and demerit points are graded and after which all points are added up in attempt to decide that
whether overall pros rating is greater than the overall cons. Herein this case, Eco Fone
business is especially concerned with just two cities as well as this research is being carried out
in attempt to assess whether company should expand in new market place Kingston. Listed are
several benefits and drawbacks for the Eco Fone to make expansion in Kingston: \
Should we expand
business
Yes, Eco- Fone should make expand its business in new
market: Kingston.
Pros Score/10 Cons Score/10
Once the this company
grows their business in
fresh market of
Kingston, they will be
eager to grow their
user/customer base.
6 In order to make
expansion in Kingston,
Business Eco-Fone must
raise and invest large
sum of money or
resources in order to run
the enterprise
productively.
9
By extending the
business area in
Kingston, the exposure
of the such enterprise's
brand will improves.
9 Broadening in Kingston
marketplace is evolving
a number of issues, such
as timing and regional
authority legislation,
practices, permissions
and rules thereby
leading to legal
complexities (Kim,
Wong, Chang and Park,
2016).
6
Once the relevant
corporation expands its
business operations in
marketplace of
Kingston, they would be
capable to grasp the
emerging market
opportunities and will
be able to engage more
9 But here, Language and
local brands is also
becoming a significant
obstacle for the Eco-
Fone operating in the
Kingston marketplace
that influences enterprise
processes and
functionality.
7

skilled workers to study
local market in efficient
manner.
Which such an
expansion in fresh and
emerging marketplace
corporation's customer
base, sales and thereby
overall profitability
level would increase
significantly.
10 Along with
Competitions with local
brands there is
increasing chances that
their competitors will
also come in this
marketplace thus there
will be cut-through
competition which may
affect profitability of
corporation.
9
Total Pros 34/40 Total Cons 31/40
Average Pros 0.85 Average Cons 0.78
From the aforementioned tabular analysis, this can be concluded that the business will
grow in Kingston because here average pros rating is .85 whilst average cons ranking is .78.
1.5 Costs of a New Building and logos of eight commercial mortgage lenders in the UK:
Calculations for monthly costs relating to repayment mortgage:
Original Value of the building GBP 400000
Negotiated price of the building GBP 350000
Time limitation for repaying mortgage (Years) 15-years
Repayment mortgage sum GBP 350000
Rate of mortgage(%) 7%
Debt payment
[ ( ( 1 + 0.07 ) ^ 15 ) - 1]
/ [ 0.07 x ( 1 + 0.07 ) ^
15]
Total amount of loan / Discounting factor 1.76/0.19
9.11
350000/9.11
Total amount of loan 38419.32
Repayment amount on monthly basis 38419.32/12
3201.61

Thus here, bases on above computations Costs incurred for new building (monthly) is £ 3201.61.
Presenting a graphic which contains eight major logos of all the well-known financial
mortgage lenders operating within UK:

1.6 Testing the Possible Difference in Net Takings in the Two Shops.
As Eco-Fone 's operates on mobile phones as well as in gadgets at reduced rates in these
two retail outlets, where the first shop created a turnover of EUR 100. At the other side, the total
productivity of another shop was 90 Million. Yet all had the same sample group i.e. 40 on net
average take-offs, where the standard deviation in both stores were calculated as £20 and £40.
Hence, from this evaluation, it has viewed that first store owner has acquired more profit
margins rather than second store owner (Oster, 2019). Also because variance is expected to
decrease with rise in sample and mean. Here in first example, however, the normal variation is £
20 with random sample 40 and a mean £100. While, a separate shop on the same sample has
lower mean but strong variance. Thus, in order to assess the reliability, both stores did not take
the same net receivables or level of income. Second shop therefore needs to re-design their steep
discounts providing methods. Along with the second shop’s overall outcome is not so effective
as compared to store one, thus they need to focus on increasing their sales revenue which may
lead to higher net profitability. If they will do so then automatically, their performance will
better.
1.7 Customer Satisfaction

Recommendation: In the course of research, the participant was requested to buy any of it from
them last time and their reply was between 1 and 3 months. Secondly, there is a query of how
much time the use of item takes 1 to 3 years, and it is unfavourable for the company because the

period of the use of mobile phones for mobile phones is lower. A third question involves several
tasks such as customer support (good), quality of the product (excellent), salespeople (fair),
perceived value (good). This reflects overall consumer engagement from the transaction to the
purchasing of goods and services.
In addition, the last fourth concerns neutral overall customer satisfaction. Nevertheless, Eco-
Fone will take certain crucial action to achieve it. Nonetheless, several firms choose to start their
industry with the commodity with a strong client base. Finally, the last issue involves the referral
to anyone of the respective goods and services of the company and consumers choose to do so
regardless of their commodity value (Raykov and Marcoulides, 2019).
1.8 Quality Procedures
The distribution of Poisson is a statistical distribution that indicates that an activity is likely
to happen within a specific time period. Besides that, for impartial activities that happen at a
steady rate within the given time period, the various statistical distribution is used in particular.
The distribution of Poisson is a separable component, meaning that activities will be quantified
on their occurrence or not, and only in whole figures are variables measured (Ibrahim,2020). A
marginal phenomenon is not part of the pattern of fish distribution.
Advice regarding the Eco-Fone helps retain is analysed as continues to follow: an average
of two return checks is maintained per period, due to an estimated two last months. The average
frequency of check receipts for persons is calculated cumulatively. There are more than three
transactions that may distinguish the percentage of payment return for Eco-Fone that can fulfil
the quality control.
CONCLUSION
Through the study discussed above, this has been inferred and evaluated that the demand
for smartphones throughout United Kingdom is growing day after day. Here with this, people
belongs to age category of 55 years to 57 years are quite more fascinated to smartphones than
teenagers. Whenever a corporate entity grows its business in fresh marketplace, it must
do analysis and evaluate the demands by determining the benefits and drawbacks of step
of expanding into new market. When more advantages spots are identified than drawbacks, then
the enterprise must determine and build strategy accordingly. When they notice that the

outcomes are both acceptable and beneficial, they can expand their business into that specific
marketplace. An entity frequently analyses the reviews it gets from consumers through
questionnaire survey. pertaining to such feedback, development in their products can enable
them gain and keep clients in prosperous way. As an organization grows its operations, it must
create a budget schedule such that it can assign capital in an efficient and reasonable manner. It's
indeed crucially important for a corporation to carry out an evaluation of all its resources,
budgets, requirements and plenty more whilst also broadening its business in fresh marketplace.
They must also design their key products based on demands and the interests of local customers.

REFERENCES
Books and Journals:
Smart, N.J., 2012. A survey of smartphone and tablet computer use by colorectal surgeons in the
UK and Continental Europe. Colorectal Disease, 14(9), pp.e535-e538.
Choudrie, J., Pheeraphuttharangkoon, S. and Giaglis, G., 2014. Investigating the adoption and
use of smartphones in the UK: a silver-surfers perspective.
Kim, M.K., Wong, S.F., Chang, Y. and Park, J.H., 2016. Determinants of customer loyalty in the
Korean smartphone market: Moderating effects of usage characteristics. Telematics and
Informatics, 33(4), pp.936-949.
Oster, E., 2019. Unobservable selection and coefficient stability: Theory and evidence. Journal
of Business & Economic Statistics, 37(2), pp.187-204.
Raykov, T. and Marcoulides, G.A., 2019. Thanks coefficient alpha, we still need
you!. Educational and Psychological Measurement, 79(1), pp.200-210.
Ibrahim, M., 2020. The compound Poisson Rayleigh Burr XII distribution: properties and
applications. Journal of Applied Probability and Statistics, 15(1), pp.73-97.
Online
Deloitte. 2017. [ONLINE]. Available through:
<https://www.deloitte.co.uk/mobileuk2017/assets/img/download/global-mobile-consumer-
survey-2017_uk-cut.pdf>
Smartphone sales boom with over-55s. 2017. [ONLINE]. Available through:
<https://www.bbc.co.uk/news/technology-41319684>