Analysis of Issues for Eco-Fone Smartphones

ECO FONE

Contents
Introduction.................................................................................................................................................3
1. Analysis of Issues for Eco-Fone Smartphones......................................................................................3
1.1 An Overview of the Mobile phone market in the UK........................................................................3
1.2 Forecasting the UK Adult Smartphone use........................................................................................4
1.3 Smartphones - A potential market for older customers......................................................................6
1.4 Feasibility of Expanding business to Kingston using Pros and Cons table........................................7
1.5 Costs of a New Building....................................................................................................................8
1.6 Testing the Possible Difference in Net Takings in the Two Shops....................................................9
1.7 Customer Satisfaction......................................................................................................................10
1.8 Quality Procedures..........................................................................................................................11
1.9 Conclusions & Important Findings..................................................................................................12
2. References.............................................................................................................................................12
3. Appendices............................................................................................................................................13

Introduction
Eco Fone Smartphones is a British cell telecommunications retailer with two stores in
Putney and in Richmond. This business was established in 2014 and continues to expand quickly
as its consumers are well informed of consumer demand and patterns. The key goal of this report
is to evaluate the demand for cell phones and inform this business on some expansion
suggestions. Different activities, including reviewing recent trends in the cell phone industry, are
carried out in this study. In fact, a comparative review is carried out to decide if Eco Fone in
Kingston will grow or not. An assessment is also carried out between two shops inside this
organisation to determine whether the net income of two stores varies.
1. Analysis of Issues for Eco-Fone Smartphones
1.1 An Overview of the Mobile phone market in the UK
Overview based on information from Deloitte
In the United Kingdom, cellular telecommunications industry is the fastest growing market.
The Deloitte study reveals that most people employed in a workplace are utilizing their mobile
phones for work related reasons at least daily. This argument underlines the reality that
smartphones are seen most frequently among older people. In addition to being used for calling
purposes, smartphones are used by different functions of such apps to allow citizens to connect
in broad ways. There are many including smartphones for eMail, regular messaging, task control,
document browsing, voice messaging, Tab writing, costing and several other apps which can be
used for work-related correspondence and activities. Data for the two years 2016 and 2017
represents the use of Smart phone characteristics is given in the Deloitte study. Rather than
making regular calls, you can send emails that are 41% in 2016 and 37% in 2017 as the most
fascinating data that has been extracted from this Study. Aside from these two main apps,
citizens on the job most frequently display reports with 17 per cent in 2016 on their phones
(About smartphone feature. 2019). In spite of years variations, it has been found that workers in
2016 utilize Smartphones in the processing of records and control of their schedules, whereas
employers no longer utilize smartphones for such reasons. That is attributable to the strong rise
in intelligent clocks in 2017.
(b) Development of mixed bar chart for 2016 and 2017

Features % in Year 2016 % in year 2017
Emails 41% 37%
Making standards Calls 33% 32%
Viewing documents 17% 0%
Making voice Calls 6% 4%
1.2 Forecasting the UK Adult Smartphone use
Year Smartphones Use by
adults
2012 52%
2013 62%
2014 70%
2015 76%
2016 81%