Case Study Analysis of Nettavisen Online Newspaper Publishing

Running head: CASE STUDY ANALYSIS OF NETTAVISEN ONLINE NEWSPAPER PUBLISHING
Case Study Analysis of Nettavisen Online Newspaper Publishing
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1CASE STUDY ANALYSIS OF NETTAVISEN ONLINE NEWSPAPER PUBLISHING
Executive Summary
This article focuses on the current forms of strategy that are undertaken by Nettavisen, which is
one of the leading online news business organization. This firm has adopted several measures for
surviving and competing within the online news platform. This paper focuses on the discussing
of the aspect about the shift of Nettavisen towards a data-driven business model. This discussion
would also be able to put focus on the increase of market share, the issues with the adoption of
Big Data technologies and the remedial measures. The report also concludes with the various
steps that should be taken for the improvement of communication based on the online media
platforms.

2CASE STUDY ANALYSIS OF NETTAVISEN ONLINE NEWSPAPER PUBLISHING
Table of Contents
1. Introduction..................................................................................................................................3
2. Body.............................................................................................................................................3
2.1 Key Data, Information and Knowledge for Nettavisen.........................................................3
2.2 Competitive Landscape and the Strategic Positioning of Nettavisen....................................4
2.3 Key Challenges/Barriers, Opportunities and Values for Growth by using Big Data............5
2.4 Key Challenges/Barriers, Opportunities, and Further Developments of Strategy and
management practices to Capitalise Big Data.............................................................................5
2.5 Potential of Strategic Alliances in Data Acquisition, Management and Use of Big Data.....6
2.6 Strategic Impacts on Nettavisen’s Endeavour.......................................................................7
2.7 Consideration for an appropriate data and IT governance structure for Nettavisen..............8
2.8 Identification of Key Data within the Nettavisen Organization............................................8
2.9 Issues related to Data Quality, Ethical Issues, Security, Privacy and Data Ownership........9
3. Recommendation.........................................................................................................................9
4. Conclusion.................................................................................................................................10
5. References..................................................................................................................................11

3CASE STUDY ANALYSIS OF NETTAVISEN ONLINE NEWSPAPER PUBLISHING
1. Introduction
This case study is based on Nettavisen, which is a Norwegian online based start-up
company. In the recent age of social media technologies and the rise of such kinds of platforms
showcases the fact that there is a vast form of data and information, which is readily available to
the public. Nettavisen is a web based newspaper platform, which is mainly established in
Norway in 1996. It is an online start-up business, which has competed against other such kinds
of firms. There are several forms of media companies who lack the prime form of competitive
knowledge of big data technologies that would help them gain a strategic position within the
market (Zaki, Bøe-Lillegraven and Neely 2016). In the recent age of high speed networks and
access to quicker form of internet technologies, the use of web based newspapers would be very
much useful for the people. This would help them in getting a quick access to recent articles and
getting updates based on events.
This case study is based on Nettavisen, which is planning to move their platform into a
data driven model of business. These forms of models are mainly based on the patterns of the
buying of the users, which has become a widely important criteria. In the recent past years,
Nettavisen has been planning to increase their share within the existing market with the help of
implementation of disruptive forms of business models. The firm also wants to understand the
needs of their audiences, which would help to implement better forms of strategies and thus
create a streamline of the business processes.