Effectiveness of Social Media at Workplace

The study aims to understand the role of social media in the workplace by reviewing 10 articles that focus on digital communication at work. The research concludes that social media can be an effective tool for improving interaction among employees, but its use also poses challenges such as stress potential and impact on employee productivity. The study recommends that businesses should carefully consider the benefits and drawbacks of using social media in the workplace to maximize its effectiveness.

Annotated Bibliography

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
Article 1.......................................................................................................................................1
Article 2.......................................................................................................................................1
Article 3.......................................................................................................................................2
Article 4.......................................................................................................................................2
Article 5.......................................................................................................................................3
Article 6.......................................................................................................................................4
Article 7.......................................................................................................................................4
Article 8.......................................................................................................................................5
Article 9.......................................................................................................................................5
Article 10.....................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Annotated bibliography is list of articles which denotes relevant and accuracy of particular
research. The assessment aim is “To determine use of social media for workplace
communication: A case study on Botannix studio cafe at Swinbourne”.
Article 1
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit
organizations use social media. Journal of Computer-Mediated Communication. 17(3). 337-
353.
Social media is one of the most popular stakeholder engagement tools. The aim of Lovejoy
and Saxton, (2012) was to role of micro blogging for organisation communication for which
scholar frame two study questions for which organisational and tweet level analysis of 100 Non-
profit firm using Twitter was done. The investigation is useful because it summarized use of
microblogging for information collection and engaging with stakeholders to manage innovation
business services. The scope of study is based on business communication at investor level via
social media. In accordance with this analyst, I analysed that it is important for Botany studio
café to make use of digital communication at workplace to managing information and creative
business ideas with regard to stakeholders. The limitation of research is large proportion tweets
because of which scholars complied information in limited characters that is 140 words. Thus,
the article concluded by outlining that social media communication in workplace offers new
standards of engaging with public.
Article 2
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies,
engagement and future research directions. International Journal of Wine Business Research.
29(1). 2-19.
Social media engagement plays vital role in brand management of an enterprise. The aim
of Dolan and et.al., (2017) was to evaluate use of social media to identify brand communication
methods on Facebook. This was secondary research where scholar took information from 12
wine brands and made use of descriptive analysis. The study is useful in determining the
importance of social media communication of employees with potential customers. It helped in
implying that employees of Botanixx café need to involve in digital communication to increase
market share and improve brand value. The major limitation of research was one specific social
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media tool and 12 wine brands. The scope was broad because it demonstrated different brand
communication strategies used at workplace. The scholar concluded by stating about low rate of
engagement of employees and users at social media platform. Thus from entire study I evaluated
that it is essential for the Botany studio café to make use of social media communication at
workplace because it is the only advanced tool which promotes direct interaction of business to
its buyers.
Article 3
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition,
history, and prospects for the study of social technologies in organizations. Journal of Computer-
Mediated Communication. 19(1). 1-19.
Social media is playing crucial role in managing effective communication among
employees in an organisation. Leonardi, Huysman and Steinfield, (2013) conducted research
with the aim of analysing impact of social media interaction and how it is different from tradition
interaction at workplace. The is a secondary research based on review articles based on
enterprise social media and communication. The research is beneficial for managing successful
implementation of digital communication in Botanixx café because it helped in analysing that
interaction via social media assist managing workplace issues like, branding, customer
relationship management and marketing. The scope of study was limited to enterprise and its link
with social media collaboration. The authors concluded by stating that digital communication
created a revolution of business organisation by providing internal stakeholders opportunities to
interact with external investors. Hence, according to me study demonstrate the importance of
digital interaction for Botanixx studio café for managing successful business innovation and
changes.
Article 4
Ditchburn, G. & Sharma, P. (2017). Social Media in the Workplace: The Relationship between
Internal Social Media Use and Employee Communication, Knowledge Sharing, Creativity,
Collaboration and Engagement. [Online]. Available through: <
http://www.murdoch.edu.au/School-of-Psychology-and-Exercise-Science/_document/
Research-Results/Social-Media-in-the-Workplace.pdf >
Digital communication came up with potential benefits to business organisations. The
Ditchburn and Sharma, (2017) conducted survey of 205 employees with the aim of analysing
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relationship between internal social media and worker’s communication, creativity, engagement,
etc. cope of study was focused on particular factors that is collaboration, knowledge sharing,
communication, engagement and creativity. It is useful because it helped in determining
differences in with reference to worker’s engagement and social media. The study denoted that
social media communication is beneficial for sharing knowledge, affective commitment and
managing creativity in business. The study is limited to workplace communication and specific 5
identified factors. In accordance with this it can be concluded that digital communication via
social media platform will be effective for Botannix studio café as it will promote interaction of
employee via social media platforms from where the individual will be able to explore different
aspect of managing innovation in small café. In my opinion social media communication has
revolutionised interaction of stakeholders and therefore it will be beneficial for employees of
Botanixx café in coordinating with dynamic consumer needs.
Article 5
Lehrer, D., & Vasudev, J. (2011, May). Evaluating a social media application for sustainability
in the workplace. In CHI'11 Extended Abstracts on Human Factors in Computing Systems (pp.
2161-2166). ACM.
Use of social media communication has emerged as advanced sustainability management
tool for millions of small and large organisations. The aim of Lehrer and Vasudev, (2011, May)
in this study is to outline advantages of social network for energy awareness and inspiring typical
employees. In this research, scholar conducted preliminary interviews where target users were
typical occupants of different workplaces. The investigation is useful because it helped in
analysing need of digital communication to drive behaviours of employees towards organisation
communication The scope of article was based on designing site to promote social media
communication apart from my space, Facebook, etc. The scholars were able to demonstrate
limited information because of designing a communication instead of exploring existing ones.
Thus, from the views of scholars it is concluded that digital interaction among employees is the
best technique to manage innovation and positive workplace environment. Consequently, as per
my evaluation I can summarize by stating that it is important for the employees of Botany studio
café to engage on social media communication, to reduce work pressure and to determine the
need of innovation in environment of café.
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Article 6
Cilliers, F. Q. (2013). The role and effect of social media in the workplace. N. Ky. L. Rev. 40.
567.
Social media has transformed business environment by providing employee opportunities
to explore market tends. The aim of Cilliers, (2013) in this study is to ascertain effect and role of
digital platforms in advanced workplaces. The investigation is based on secondary information
which is conducted by different authors. The scope of research is wide as it explored different
interviews and survey conducted by numerous authors. However, the research is limited to strict
guidelines and negative impact of social media at workplace. Apparently, information is essential
with regard to Botany business project as it helped in analysing needs of restricting personal ID’s
of employees on social media at workplace, to prevent the risk of misuse. Thus, it can be
conducted by outlining that social media communication is necessary for managing positive
workplace culture but according to my evaluation I evaluated that Botany café will have to frame
strict guidelines and rules to control use of social media for irrelevant purposes.
Article 7
Ferreira, A., & Du Plessis, T. (2009). Effect of online social networking on employee
productivity. South African Journal of Information Management. 11(1). 1-11.
Digital advancement has transformed working ability of and work environment of
organizations. The aim of Ferreira and Du Plessis, (2009) is on determining impact of social
media on working productivity of employees for which the researcher conducted interview of
183 employees of Faculty management and prepared formal questionnaire. The research is useful
because it helped in gaining practical opinion of workers over digital communication., from
where it has been evaluated that social media is an effective tool which promotes collaboration
knowledge sharing employee employees. The scope of study was determining impact of online
social networking on organization and productivity of workers. However, the major limitation of
research was few number of participants from one specific field. The scholar concluded by
outlining issues which rise due to digital communication that is confidentiality of information,
personal usage and interpersonal conflicts. As per learning I feel it is important for Botany café
study to make use of digital communication at workplace but with some strict rules and
regulation in order to control unethical employee’s activities.
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Article 8
Bucher, E., Fieseler, C., & Suphan, A. (2013). The stress potential of social media in the
workplace. Information, Communication & Society. 16(10). 1639-1667.
Digital advancement led to revolutionary changes in business communication by making
interaction easier and simpler. The aim of Bucher, Fieseler and Suphan, (2013), is to assess
potential stress of social media in business. The research is based on qualitative survey of 2579
professionals marketing and communication. The investigation is useful for managing small
business project of Botany as it derived possibilities and challenges faced by employees in real
time interaction with customers. In accordance with this it can be said that it is necessary for the
small business management to make employees interact with customer’s in order to analyse the
need of making changes in organisation process and services. The scope of investigation
outlines the importance and necessity of real time conversation with potential business audiences
but on the other hand it is limited to challenges and potentials of online interaction. Thus, the
scholar concluded by determining how digital platforms helps workers in retrieving and
processing relevant information. On the basis of entire discussion, I analysed that Botanixx
studio café can implement the use of social media communication at workplace in order to
improve information and communication technology for staff.
Article 9
Walden, J. A. (2016). Integrating social media into the workplace: A study of shifting technology
use repertoires. Journal of Broadcasting & Electronic Media. 60(2). 347-363.
Integration of digital communication at workplace has become essential for every business
for which Walden, (2016) conducted specific study based on interview with the aim of analysing
use of social media at workplace. The research is beneficial because it summarized way of which
employee make use of ICT in an organisation. The scope of research is wide as it evaluates use
of digital platforms in organisation as whole. On the other hand, major limitation of study is in
depth interview of only 29 respondents. Investigators concluded by arguing on the use of social
media which has own pros and cons like risk to confidentiality of information but real time
interaction with buyers which according to me is advantageous of Botannixx Studio café in
gaining insights over customer satisfaction and needs of changes.
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Article 10
Skeels, M. M., & Grudin, J. (2009, May). When social networks cross boundaries: a case study
of workplace use of facebook and linkedin. In Proceedings of the ACM 2009 international
conference on Supporting group work (pp. 95-104).
Social networking platforms emerged as successful communication tools of organization on
the basis of which Skeels and Grudin, (2009, May) conducted survey with the aim of assessing
how digital networks helps in managing environment friendly design. The information in article
is useful because it implied the about the use of social media in improving employee’s
productivity and workers. The scope of research is wide and is based on both type of impact that
is positive and negative which was the major challenge at the time of summarizing outcome.
Hence, in accordance with entire study I evaluated that if Botanix studio café will implement the
use of social media for digital communication than it will assist small business in managing
friendly management design in café which will reduce the risk of problems and will helps in
managing continuous innovation.
CONCLUSION
The bibliography summarized 10 article based on social media digital communication at
workplace. Thus, as per aim of study it can be concluded that social media is an effective
advanced tool which can helps Botanixx studio café in effective interaction at workplace.
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REFERENCES
Books and Journals
Bucher, E., Fieseler, C., & Suphan, A. (2013). The stress potential of social media in the
workplace. Information, Communication & Society. 16(10). 1639-1667.
Cilliers, F. Q. (2013). The role and effect of social media in the workplace. N. Ky. L. Rev. 40.
567.
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies,
engagement and future research directions. International Journal of Wine Business
Research. 29(1). 2-19.
Ferreira, A., & Du Plessis, T. (2009). Effect of online social networking on employee
productivity. South African Journal of Information Management. 11(1). 1-11.
Lehrer, D., & Vasudev, J. (2011, May). Evaluating a social media application for sustainability
in the workplace. In CHI'11 Extended Abstracts on Human Factors in Computing
Systems (pp. 2161-2166). ACM.
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition,
history, and prospects for the study of social technologies in organizations. Journal of
Computer-Mediated Communication. 19(1). 1-19.
Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit
organizations use social media. Journal of Computer-Mediated Communication. 17(3).
337-353.
Skeels, M. M., & Grudin, J. (2009, May). When social networks cross boundaries: a case study
of workplace use of facebook and linkedin. In Proceedings of the ACM 2009
international conference on Supporting group work (pp. 95-104).
Walden, J. A. (2016). Integrating social media into the workplace: A study of shifting technology
use repertoires. Journal of Broadcasting & Electronic Media. 60(2). 347-363.
Online
Ditchburn, G. & Sharma, P. (2017). Social Media in the Workplace: The Relationship between
Internal Social Media Use and Employee Communication, Knowledge Sharing,
Creativity, Collaboration and Engagement. [Online]. Available through: <
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http://www.murdoch.edu.au/School-of-Psychology-and-Exercise-Science/_document/
Research-Results/Social-Media-in-the-Workplace.pdf >
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