Subject Outline MKT525 - Digital and Social Media Marketing

This subject outline provides an overview of the MKT525 course on Digital and Social Media Marketing at Charles Sturt University. It includes information on the subject coordinator, learning outcomes, subject content, assessment items, academic integrity, referencing, submission processes, extensions, feedback processes, and student support services.

Discover Apple Inc.'s digital and social media activities, including their strong brand image, social media links, and other forms of media used for advertising.

Apple Inc.- Digital and Social Media Activities

Digital and Social Media Marketing

Hartpury University and Hartpury College

Marketing

Journal of Direct, Data and Digital Marketing Practice

There is high level of engagement on Instagram page of Apple. The company has 13.3 million followers on its Instagram page.&nbsp;The business has a large following in the target market thanks to its strong brand recognition. Therefore, the smallest of the company&#39;s actions on social media sites like Twitter.

Various Social Media Platforms Used by the Company Apple Inc.

Case Study

Strategic Tax Management

This document discusses the digital marketing strategy of Haigh's Chocolates, including the effectiveness of social media platforms, prioritization of platforms, and recommendations for better customer relationship management. The document also highlights the importance of effective communication and better customer relationship management for the growth of the organization.

Saint Joseph College of Maasin

Digital Marketing: Haigh’s Chocolates

This presentation explores the definition of digital marketing and its role in a specific communication strategy. It discusses examples of digital marketing platforms such as Twitter, Facebook, Instagram, and YouTube. It also examines how social media has contributed to the communication strategies of Starbucks and Delivery DiGiorno. Additionally, it explores the promotional aspects of the marketing mix and the benefits of using digital platforms for businesses. The presentation concludes with a summary of the key points and references for further reading.

Marketing in a specific communication strategy

Presentation

This presentation covers practical digital marketing strategies for promoting products and services on various online platforms. It discusses specific communication strategies for social media platforms like Facebook, YouTube, Instagram, and Twitter. The presentation explains how to create effective ads campaigns and target audiences based on demographic location, age, gender, and income level. It also highlights the importance of budgeting for ads campaigns and the competition in the digital market.

Practical Digital Marketing presentation

This report analyses the social media analytics of Starbucks using digital technology. It includes quantitative and qualitative data, recommendations, and conclusions.

Apple Inc.- Digital and Social Media Activities