Ariel12

Ariel 12

Internal and External Factors
Introduction
Internal and external factor that affect the business
operation of Mark and Spencer and contribution of company
towards the external environment.
PESTLE.
 Political factors that affect M&S through trading
and taxes on goods and service
 Economic factor affects M&S through economic
condition in the country i.e. inflation and recession.
 Social factor affects through the consumer taste
and preference and lifestyle of consumer in
fashion trends.
 Technological factors are changes with time like
online shopping, latest operational software used.
 Environmental factors are selling or producing
goods which affect the environment by disposing
or using it.
 Legal factors show the rules and regulation that
are applied on the business like labor law or
consumer protection act.
SWOT
 Strength of M&S are high quality products, maintain
relationship with employees and customers.
 Weakness that affect M&S are they highly reliant on
the British supplier and lack of clear marketing
strategy is been followed.
 Opportunities for M&S are that E-business are
latest the trend and cop-up with market changes in
fashion.
 Threat shows the intense competition among the
competitor and less successful in international
market.
M&S impact on external
environment
 M&S contribute towards the development of country
 It contributes towards the employment.
 Maintain relationship with consumers and
government.
Conclusion
The report conclude that internal and
external factor had affect the business
operation and shows contribution of M&S
towards the environment.