Advertising and Promotion: AskGrads Inc.

Running Head: ADVERTISING AND PROMOTION
Advertising and Promotion: AskGrads Inc.

Task 8
AskGrads Inc. is a company which provides various opportunities to the freelance
employees. In the simple context, it can be defined as a platform to connect employees with
employers in terms of freelancing. The innovate approach of the company is to develop a
brand new platform for freelancers, where the recently graduated students can seek
employment as per their area of expertise. The growing demand for digitalization and
enormous utilization of computers and mobile phones prompted the incorporation of the new
platform (Hackley & Hackley, 2017). The expert freelancers are made available to the
employer on a single portal, which will facilitate the requirements of the employer easily by
providing part-time as well as full-time graduated employees.
The proposed platform is centrally oriented to the idea of employment services for the
unemployed graduates. The prime concern behind this platform is to generate a link to share
knowledge using digital mediums. The portal permits the recently graduated students to post
their CVs and resumes in order getting some work opportunities. The considerations of
AskGrads deal with various aspects such as locality, overall behavior, demographics and area
of interests. The following platform is also concerted to provide quality services to the
students at affordable by dignified faculty and professors.
The target customer of the proposed platform is the students who are studying or
graduated recently as it acts as an intermediary between the contemporary students and the
already graduated students, who wish to serve as a tutor or professor. The digital relationship
between the diverse group of employee and employer is completely based on internet and
mobile phones. In order to promote and advertise the application, social media and other
digital media solutions are incorporated because it is very famous among the younger
generations of the contemporary world (Hackley & Hackley, 2017). Along with this, other