This report provides insights into the e-business model, competitive and digital business strategies, digital marketing strategies, customer traffic data, e-CRM and social network channels, and cyber security measures of ASOS.
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Table of Content Introduction E-business model of ASOS Competitive strategy and digital business strategy of ASOS Digital marketing strategies of ASOS Customer traffic data on ASOS Company’s e-CRM and social network channels Cyber security measures of ASOS Conclusion References
Introduction Everydaythedigitalbusinessisincreasinginthemarketasnowevery organisation wants to transform their business into digital. It is identified that digital business is the process that is really very helpful for organisation to reinvent their business model for providing better customer experiences.
E-business model of ASOS This company was formed by British ASOS. British ASOS is own and operates asos.com. It is the online B2C retail space that operates fashion globally. The process of applying for the marketplace as a seller is quite easy, which is hard to accept. ASOS is all about fashion. ASOS' designer explore the latest trend created by them and style by customer. They won’ stop until the customer is their boss in their life.
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Competitive strategy and digital business strategy of ASOS Exclusive discount ASOS use social media account for marketing ex. Twitter. The company tweet regular for the latest outfit and suggestion from followers or link with an image. ASOS offer an exclusive discount on Twitter. By giving an offer or discount ASOS encourage the customer to follow them and purchase the product.
Digital marketing strategies of ASOS Digital Marketing: Digital marketing is an online marketing system by this promotion of brand to connect the customer by the digital or internet. As a marketing channel, this includes web-based or social media, text, email. ASOS claimed that the one Twitter follower for eight facebook fans and hundred email subscribers. Marketing can be directly attributed to about 10% of the sale.
Customer traffic data on ASOS With the help of a similar web market intelligence platform, it is analysed that ASOS is on 435 ranks in the global worldwide and have 3rd rank in their category of business. It is identified that the website of the company is visited by 55.7 million people and have a bounce rate i.e. 36.47%. It is identified that the traffic has decreased by 17.51% compared to last month on their website. In December, 74.1 million people visited their website, 67.5 million people visited in January and 55.7 million people are visited in February.
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Company’s e-CRM and social network channels Customerrelationshipmanagementisveryimportantineachandevery organisation and it is crucial for the success of the business. Customers are the king of any organisation. The company is not able to survive in the market without the satisfaction of customers and that's why they need to put a customer relationship management is strategy.
Cyber security measures of ASOS Cyber Security is the applications that take care of system security like data protection, programs protection, secured networks from cyber-attacks & many things. It’s very important for a company that’s running online businesses like ASOS because cyber security almost reduces the risk of cyber-attack & protect the system from unauthorized files which is harmful to the system.
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Conclusion From the above discussion, it can be concluded that every day there is an increasing digital transformation because it becomes a necessity for each and every Organisation in order to sustain their business in the market. Due to this, it becomes crucial for an organisation to transform their business digitally then only they are able to compete and survive in the market.
References Senyo, P.K., Liu, K. and Effah, J., 2019. Digital business ecosystem: Literature review and a framework for future research.International journal of information management,47, pp.52-64. Nwaiwu, F., 2018. Review and comparison of conceptual frameworks on digital business transformation.Journal of Competitiveness. Luz Martín‐Peña, M., Díaz‐Garrido, E. and Sánchez‐López, J.M., 2018. The digitalization and servitization of manufacturing: A review on digital business models.Strategic Change,27(2), pp.91-99.