CSR Implementation Plan for Adelphi Hotel

This assignment focuses on developing a Corporate Social Responsibility (CSR) implementation plan for Adelphi Hotel & Spa. It involves analyzing the hotel's current CSR practices, identifying areas for improvement, and proposing strategies to enhance its sustainability performance. The plan addresses key aspects such as stakeholder engagement, ethical marketing, environmental responsibility, and community involvement. Furthermore, the assignment explores the value of conducting research to meet stated objectives and personal learning & development.

MANAGING SUCCESSFUL BUSINESS
PROJECT

TITLE
To analyse significance of Corporate Social Responsibility (CSR) for sustainability and
competitive advantages of organisation: A case study on Adelphi Hotel & Spa.
TASK 1
P1) Devise project and objectives
Corporate Social Responsibility refers to a form of corporate self- regulation that is
integrated into a business model which helps the business to consider all the ethical and legal
aspects while practising different operations (Steenkamp, 2017). The present research study has
been made on Adelphi Hotel & Spa, UK which provides several hospitality services to the clients
as per the requirements. The hotel entity has starting working on its social responsibilities; hence
for such purpose the study has been describing the importance of Corporate Social
Responsibilities for current business organization. Further, in the research work, survey is being
conducted to analyse the aspects that are adopted by Adelphi Hotel & Spa in respect of corporate
social responsibilities. CSR activities have a direct contribution in enhancing sustainability
aspects of the business and it also assists in attaining competitive advantage.
However, CSR plays crucial role in any organisation's effectiveness and increasing its
marketing, competitive strategies effectively. Similarly, it is helpful to build up society's trust
towards food and accommodation services of the hotel entity. It influences productivity and
profitability of the enterprise as well balance of production and distribution of services.
Therefore, effective customer satisfaction and improvement in quality services of goods
efficiently. Adelphi Hotel & Spa also planning to implement CSR activities for its facilities as
well its aim and objectives can be understood as:
Aim
The present research study has been carried out with the chief purpose of ascertaining the
importance of corporate social responsibility in obtaining competitive advantage and long term
sustainability. Thus, considering this the case study of Adelphi Hotel & Spa has been taken into
account.
Objectives
 To analyse the concept of corporate social responsibility and sustainable development.
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 To explore the ways of meeting corporate social responsibilities. To ascertain the contribution of corporate social responsibilities in enhancing business
performance.
Research question
 What is the role of corporate social responsibility in enhancing sustainable development
of the business?
 What are the ways that can be adopted to meet corporate responsibilities of the business?
P2) Produce project management plan that covers aspects of cost, scope, time, quality and many
other thing for the chosen project
For implementation of CSR activities in Adelphi Hotel & Spa, project manager plans
regarding all aspects as cost incurred on expenses, time utilized on project completion etc.
Therefore, step by step action plans are prepared for implementation and improving quality in
food and accommodation services. It can be understood as below:
Task Name Duration Start Finish Predecesso
rs
Defining research project 88 days Mon 2/27/17 Sat 7/6/17
Planning 26 days Tues 2/27/17 Thu
3/30/17
Selection of the research
topic
10 days Mon 2/27/17 Fri 3/10/17
Identifying problem
statement
6 days Wed 3/13/17 Sat 3/20/17 3
Identifying timings to
allocate the resources.
8 days Tue 3/21/17 Thu 3/30/17 4
Implementation of the plan 59 days Fri 3/31/17 Fri 6/23/17
Completing the section of
literature review
16 days Fri 3/31/17 Fri 4/21/17 5
2

Selecting methods and
techniques under research
methodology section
18 days Sat 4/24/17 Mon
5/17/17
7
Calculating the costs 7 days Thu 5/18/17 Fri 5/26/17 8
Data analysis and
interpretation
20 days Mon 5/29/17 Fri 6/23/17 9
Evaluating results and
findings
11 days Mon 5/29/17 Mon
6/12/17
9
Project closer 15 days Tue 6/13/17 Thu 7/6/17
Specifying conclusion and
recommendations
9 days Tue 6/13/17 Fri 6/23/17 11
Final documentation of
results
7 days Tues 6/26/17 Mon 7/4/17 13
Submitting the final report 2 days Thu 7/5/17 Fri 7/6/17 14
According to the project plan management, various steps have been included in the Gantt chart
through which the entire plan has been carried out. Manager of Adelphi Hotel & Spa has carried
out all the steps in effective way so that the entire plan can meet the aim of the project (Zentes,
Morschett and Schramm-Klein, 2017). The plan is also associated to bring quality outcomes and
that will also be checked through continuous and direct monitoring. In order to communicate the
plan to all the respective employees of Adelphi Hotel & Spa, project manager has ensured to use
different modes of communication. This is also effective in terms of ascertaining the areas of
modifications and improvements.
Including this, cost incurred on different expenses for all project's activities are estimated for
different stages as from conducting research, purchasing materials to implementing plans for
Adelphi Hotel & Spa. In this respect, it is also essential for the organization to develop budget so
that all the activities can be carried out accordingly as mentioned below:
Activities Cost
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Conducting market research £40
Purchase of materials to carry out the study £60
Fees for getting access to secondary research £80
Payment to employees for primary research. £90
However, it is recognised that above mentioned plan would be able to enhance
competitiveness of Adelphi Hotel & Spa and sustaining its good reputation in market for longer
time period. Similarly, it will be effective to increase customer loyalty towards food and
accommodation services of the hotel entity. Therefore, by following on above mentioned
strategy, it will be able to accomplish each action plan in proper time as well adequate expenses
on all activities effectively.
P3) Produce a work breakdown structure and a Gantt chart
Under this project plan, all activities are recognised for Adelphi Hotel & Spa regarding
competitive advantages and implementing CSR activities. In this regard, on the basis of
scheduled time for all activities of the project, systematic network for all strategies and required
activities for project are analysed. It is possible through presenting Gantt chart and network
diagram. Therefore, for Adelphi Hotel & Spa, Gantt chart is expressed as mentioned below
impact on project and its accomplishment:
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Illustration 1: Gantt chart
TASK 2
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P4) Carry out research by applying quantitative and qualitative methods which are appropriate in
meeting project aim and objectives
Qualitative and Quantitative are the two major methods through which data can be
analysed and both uses different techniques of analysing the findings. In the present research
study, qualitative method has been used to ascertain the importance of corporate social
responsibility for the business entity. This is also useful in terms of analysing the ways through
which competitive advantage can be acquired. In the present research study, survey has been
carried out and employees of Adelphi Hotel & Spa have been selected as sample for the study.
Therefore, respondents have been selected as they have in-depth analysis about work
processes and also about corporate social responsibility. Sample size for the present research
study is 15 employees of Adelphi Hotel & Spa (Rasche, Morsing and Moon, 2017).
Questionnaire
Name -
Age -
Gender -
Designation -
Q1. Have you ever heard about Corporate Social Responsibility?
 Yes
 No
Q2. Does your company has any concern towards Corporate Social Responsibility?
 Yes
 No
 Sometimes
Q3. Do you agree that CSR practices helps the business entity to grow more in competitive
environment?
 Highly agree
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 Agree
 Disagree
 Highly disagree
 Neutral
Q4. Do you agree that CSR activities require emphasis on the environmental aspects on higher
ground:
 Highly agree
 Agree
 Disagree
 Highly disagree
 Neutral
Q5. Under CSR activity, which method has been adopted by your company?
 Environmental protection
 Proper involvement of stakeholders
 Banning the use of plastic bags
 Contribution in social aspects
Q6. Do you agree that with the help of CSR activities, competitive edge can be created?
 Highly agree
 Agree
 Disagree
 Highly disagree
 Neutral
Q7. Do you think that with the help of CSR activities, company can meet all its ethical
requirements?
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 Yes
 No
 Do not know
Q8. Do you think that employees of your company are meeting the requirements of CSR
aspects?
 Yes
 No
 Do not know
Q9. Do you agree that your hotel has been paying adequate attention towards stakeholder’s
involvement in company’s decision making process?
 Highly agree
 Agree
 Disagree
 Highly disagree
 Neutral
Q10. Do you think that performance and productivity of the business entity gets improved
after the adoption of CSR practices?
 Yes
 No
 Always
 Do not know
Analysis
With the help of Thematic analysis, all the themes are being discussed in detailed
manner. To make the data presentable pie charts, tables and diagrams have been used.
Theme 1 Adelphi Hotel & Spa has concern towards Corporate Social Responsibility
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Criteria Responses
Yes 8
No 3
Sometimes 4
At the time of asking this question, 8 employees of Adelphi Hotel & Spa said that the
business has concern towards CSR practices. Other 4 employees said that sometimes the
business shows concern towards CSR practices and remaining 3 said the business has no concern
towards CSR activities. On the basis of this, it can be forecast that CSR implementation will be
helpful for hotel entity to increase competitive strategies effectively.
Theme 2 CSR practices helps the business entity to grow more in competitive environment
Criteria Responses
Highly agree 6
Agree 3
Disagree 2
Highly disagree 3
Neutral 1
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Yes No Sometimes
0
1
2
3
4
5
6
7
8
Column C

Articulating the responses of employees, it can be said that 6 employees marked for
highly agree, 3 marked for agree, 3 marked for highly disagree, 2 marked for disagree and
remaining 1 marked for neutral. Thus, from the responses it can be said that through CSR
activities, competitive advantage can be acquired and along with that, opportunities of long term
sustainability also increases.
Theme 3 CSR activities require emphasis on the environmental aspects on higher ground
Criteria Responses
Highly agree 8
Agree 4
Disagree 1
Highly disagree 1
Neutral 1
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Regarding this, 8 workers of the hotel entity marked for highly agree, 4 marked for agree,
1 marked for disagree, 1 marked for highly disagree and remaining 1 marked for neutral. Thus, it
is evident that Adelphi Hotel & Spa has huge concern towards environmental facets. The
employees also added that because of adequate attention on this aspect, they are getting much
attention from other business clients.
Theme 4 Under CSR activity, Environmental protection has been adopted by Adelphi
Hotel & Spa
Criteria Responses
Environmental protection 5
Proper involvement of stakeholders 3
Banning the use of plastic bags 4
Contribution in social aspects 3
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In this respect, 5 workers express that environmental protection is adopted by the
company, 4 said that banning the use of plastic bags, 3 marked for proper involvement of
stakeholders and remaining 3 marked for contribution in social aspects. Thus, as per the
responses of employees it is clear that Adelphi Hotel & Spa has huge concern on environmental
facets and banning the use of plastic and poly bags.
Theme 5 With the help of CSR activities, competitive edge can be created
Criteria Responses
Highly agree 5
Agree 3
Disagree 2
Highly disagree 2
Neutral 3
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CSR activity is a source through which competitive edge can be created and this is
evident from the responses of 5 workers. 3 marked for agree, 3 were neutral and 2 respondents
marked it to disagree and remaining 2 marked for highly disagree. Thus, according to the
responses, it is clear that hotel entity can develop its competitiveness at the market place with the
help of CSR practices.
Theme 6 With the help of CSR activities, Adelphi Hotel & Spa can meet all its ethical
requirements
Criteria Responses
Yes 10
No 2
Do not know 3
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CSR activities are considered as great source of meeting all the ethical requirements and
this is evident from the responses of 10 workers. They also added that with the help of CSR
practices, company is legally bound to pay attention towards ethical and accurate facets. Further,
3 workers express that they do not know anything about this facet and remaining 2 of them
marked it to no. Henceforth, according to the responses of the employees, it is clear that
customer’s attention can be acquired with the help of focusing on ethical dimensions. Further, in
this respect it can be said that Adelphi Hotel & Spa also promotes the products and services
accurately under CSR terminologies.
Theme 7 Hotel has been paying adequate attention towards stakeholders involvement in its
decision making process
Criteria Responses
Highly agree 5
Agree 5
Disagree 2
Highly disagree 1
Neutral 2
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Under CSR implementation, it is crucial for the hotel entity to pay adequate attention
towards stakeholders' involvement as they play chief role in enhancing success and profitability
facets of Adelphi Hotel & Spa. Thus, regarding this 5 workers marked it to highly agree, 5
marked for agree, 2 marked for disagree and 2 marked for neutral and remaining 1 is highly
disagreed. Thus, as per the responses it is clear that business needs to appropriately involve all
the stakeholders in decision making procedure so that they can enhance their concern towards
business success. This is also essential in terms of meeting all the requirements of company’s
decision making procedure.
Theme 8 Performance and productivity of the business entity gets improved after the
adoption of CSR practices
Criteria Responses
Yes 8
No 2
Do not know 1
Always 4
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Highly agree
Agree
Disagree
Highly disagree
Neutral
0 1 2 3 4 5 6
Column C

At the time of asking this asking, 8 workers express that performance and productivity of
Adelphi Hotel & Spa gets improved after adopting CSR practices. They further also added that
company’s presence in CSR activity can enhance the performance facets and this can also help in
improving the brand image of the business entity. Regarding this, 4 of them marked for always
and they said that after adopting CSR practices, the hotel is going well in enhancing creativity
and innovation aspects. Remaining 2 marked for no and 1 marked to do not know. They also
added that CSR activities every time does not contribute in enhancing organizational standards
and practices.
Task 3
P5 Analyse research and data using appropriate tools and techniques for the chosen project
In order to conduct the research study, project manager is accountable to adopt numerous
methods and tools which is also useful in meeting the aim of the subsequent study. Research
methods are being used in terms of collecting feasible and appropriate data about the subject
matter and through this, feasibility and reliability of the study could also be encouraged (Rieber,
2016). All the selected methodologies are discussed in the below section:
Research philosophy: Research philosophy is a vast topic which deals with the source,
nature and development of knowledge. However, the idea of knowledge creation may appear to
be profound, still it allows the researcher to engage in knowledge creation procedure. The
categories of research philosophy are Positivism, Interpretivism, Pragmatism and Realism. The
techniques are utilized according to the project specification; hence in the present research work,
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Interpretivism philosophy has been selected which involves researcher to interpret elements of
the study (Porter and et.al., 2017). Further, it is also used in the present research work, because it
integrates human interest into a study. It is also associated with the philosophical position of
idealism; hence it is used to group together different approaches in the research work. Thus, it
can be said that researcher has used this philosophy because it aims in finding out the meanings
that emerges at the end of the research process.
For project on CSR implementation for Adelphi Hotel & Spa, researcher is to use
positivism approach to increase its competitive strategies and sustaining good market position. It
remains effective for enhancing profitability and competitive strategies effectively.
Research approach: Research approach is a vital part of the research as it is integrated
with the scientific aspects and it is used in the research procedure because it allows in collecting
data about the research work. The categories of research approach are deductive and inductive
and in the present research work, inductive approach has been utilized. Inductive approach has
been selected since it starts with the observation and at the end, theories are proposed. It is also
useful for the research work because that aims to involve the search pattern from observation and
afterwards it develops a series of hypothesis (Wiek and Lang, 2016). Researcher also contended
that inductive approach aims to generate meanings from the data set collected in order to identify
patterns and relationships. This also builds theory and as a result it assist the researcher to reach
towards valid conclusion.
There are different approaches for conducting research such as; inductive, deductive,
abductive etc. In this research for Adelphi Hotel & Spa, researcher is to use inductive approach
in which survey is conducted quantitative research methodology is applied. However, different
ideas can be generated for further implementation and competitive advantages for the hotel
entity.
Research design: In this project, researcher is to use descriptive approach to improve
food and accommodation services of Adelphi Hotel & Spa by which increasing demand can be
recognised. However, it includes both positive and negative aspects as well occurred issues and
methods to solving out them for competitive advantages effectively. Thus, using this research
design would be effective for hotel entity in the future time.
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Data collection: The most important section of the research procedure is data collection
in which researcher emphasizes on diverse sources for collecting valid and feasible information
about the subject matter. The categories of data collection are primary and secondary and in the
present research work, both the methods have been used simultaneously (Caillaud, Rose and
Goepp, 2016). Under primary source, survey has been carried out wherein questionnaire is being
prepared and given to the employees of Adelphi Hotel & Spa in terms of getting responses from
them regarding corporate social responsibilities and its contribution in attaining sustainable
development. Sample size for the present research work is 15 employees of Adelphi Hotel &
Spa. The source has been used as this highly enhances the validity of research work through
collecting fresh hand and unused information (Silverman, 2016). On the other hand, secondary
source is being used for showcasing the feasibility of the research work. Under secondary source,
books, articles and journals are being used for the purpose of completing the section of literature
review.
Thus, it is done through collecting data at primary and secondary level for preparing
strategies regarding further activities. In primary data collection method, information are
gathered through conducting survey, face to face interview and other activities by which actual
market position of Adelphi Hotel & Spa can be recognised. While, on the other side, for
secondary data, information are gathered by using ready and prepared materials like newspaper,
analysing financial tools. In this research project, researcher is to conduct survey with 15
managers of hotel entity.
Data analysis: Data analysis section analyses the findings of the study through specifying
using different tools and techniques. There are two major techniques on the basis of which data
can be analysed such as Quantitative and Qualitative and in the present research work,
Qualitative method is being utilized (Karp and et.al., 2016). The method has been used so that to
describe each and every aspect of the research study in detailed manner. Under the same,
Thematic analysis has been carried out in which responses of the participants are being analysed
according to the themes. Pie charts, diagrams and tables are being prepared in respect of
presenting the responses of the participants.
Sampling: Sampling is the process through which specific people of the research study
can be selected and the two methods of segregating the sample size are Probability and Non-
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Probability sampling. In the present research study, random sampling technique has been used
and according to that, sample size is being selected (Patino and et.al., 2016).
Ethical consideration: In terms of ethical aspects, it is essential for the researcher to
consider the importance of secrecy and confidentiality; hence for that aspect information about
the participants have not been disclosed in any manner. Further, only authorized people have the
authority to access the research work. Further, password is being given to the authorized people
so that research validity can be maintained. Prior involving participants in the research process,
researcher ensured to seek consent from them. This is also crucial in terms of maintaining ethical
aspects. Further, any type of communication in relation to the research should be done with
honesty and transparency (Marais and Pienaar-Marais, 2016). Privacy and anonymity of
respondents is being maintained since it is of paramount importance. Further, maintenance of the
highest level of objectivity in discussions is being maintained throughout the research process.
Limitations of the study: At the time of completing the research work, researcher has
experienced several limitations such as choice of data collection method. Researcher had
reviewed a few articles which were not relevant; hence that created problems while specifying
quality articles for the research work (Vaioleti, 2016). Due to time constraints, researcher had to
experience a lot of problems in specifying the sources that need to be included or excluded.
While carrying out the study, researcher also knew that due to financial constraint, issues could
arise in the research work.
P6 Communicate appropriate recommendations as a result of research and data analysis to draw
conclusion
The project plan needs to have several modifications in terms of areas of improvements
as that can also enhance success and growth aspects of the project. Existing business practices of
Adelphi Hotel & Spa have been appropriately managed; however for enhanced customer base, it
is essential to make several improvements in the service dimension. For the present research
study, the recommendations are mentioned as under:
 In order to conduct CSR activities, it is crucial for Adelphi Hotel & Spa to involve all
the employees in decision making procedure so that they can also give their valuable
suggestion to the company’s decision processes (Steenkamp, 2017).
 Further, focus should also be laid on adopting new methods so that environmental
facets can be improved. Adelphi Hotel & Spa should give more consideration towards
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the use of environmental protection in which the use of plastic and poly bags should be
banned. This is also useful in terms of acquiring attention from the society people.
 CSR activities could assist Adelphi Hotel & Spa to get numerous opportunities for
success and growth prospects; therefore in this respect it is essential for the hotel entity
to integrate all the business practices with ethical and legal dimensions (Zentes,
Morschett and Schramm-Klein, 2017).
 Customer and employee feedback should be acquired on higher extent so that areas of
improvements and modifications can be identified accordingly. Along with this, with
the help of CSR activities, Adelphi Hotel & Spa can also promote service dimensions
among the end users.
 Collection of feedback from employees is essential since that aids in making quality
changes in the business courses. In current scenario, all the business entities are
emphasizing on recycling procedure which helps them to contribute greatly in
environmental aspects (Rasche, Morsing and Moon, 2017).
 Apart from this, stakeholder involvement is also vital as they are the major players of
the hotel entity. Since, they contribute in organizational development; therefore equal
importance is required to be given to them in every extent.
 For enhanced customer satisfaction, it is crucial for Adelphi Hotel & Spa to promote
the services through ethical and accurate promotional values. There should not be any
sort of illegal practices in the business organizations as that might hamper the entire
sustainability aspects.
 Better relationships should also be developed with the clients so that they can promote
the services to other customer segments as well. For developing better relationships
with the clients, Adelphi Hotel & Spa needs to provide several benefits and schemes to
the end users (Steenkamp, 2017).
Thus, considering all above mentioned suggestions would be effective for poroject on CSR
implementation for Adelphi Hotel & Spa to enhance its competitive advantages. It will be
beneficial for improving hotel entity's services and competitive strategies on large scale.
Therefore, effective customer satisfaction can be maximized and increasing demand for them
would be gained effectively.
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Task 4
P7) Value of undertaking a research to meet stated objectives and own learning and performance
Concluding the entire research work, it can be said that Adelphi Hotel & Spa should
emphasize on organizational structure so that all the work practices can be managed accordingly.
Summing up the study, I can say that every business entity needs to focus on quality dimensions
as that not only improves performance standards; but also it has a direct impact on customer
satisfaction. The proposed plan needs to be implemented effectively so that all the moral
obligations of Adelphi Hotel & Spa can be met.
I can also say that conducting such study is beneficial for me as I learned a lot of things
about corporate social responsibility. I know also know what is required to be done when any
business aims to acquire attention of clients and other business entities. In order to prepare the
study, I have accessed a lot of articles and journals; henceforth this enhanced the validity and
reliability of my research work. Moreover, I can also say that prior carrying out the research
work, I had idea about the objective; hence I conducted the entire research work according to the
project plan. Thus, I could contend that the study is of great use to me.
However, I learned to enhance working efficiencies and team building for project.
Similarly, different skills get improved such as; communication, problem solving, leadership
styles and so on. Including this, I learned to create good understanding among team members
and encouraging them for contribute in working in group efficiently. Thus, my personal and
professional development get increased through coordinating in project work for the hotel entity.
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