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1.1 Elements of Internet Marketing

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Added on  2020-01-07

1.1 Elements of Internet Marketing

   Added on 2020-01-07

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Internet Marketing
1.1 Elements of Internet Marketing_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Elements of internet marketing.............................................................................................31.2 Evaluation of marketing mix.................................................................................................41.3 Comparison in internet marketing tools................................................................................51.4 Interactive order processing system......................................................................................5TASK 2............................................................................................................................................7TASK 3..........................................................................................................................................103.1 Secondary market research.................................................................................................103.2 Online survey......................................................................................................................113.3 Electronic customer relationship marketing to manage and analyse customer interaction.12TASK 4..........................................................................................................................................134.1 An outline for internet market plan.....................................................................................134.2 Covered in poster................................................................................................................14CONCLUSION..............................................................................................................................14REFERECES.................................................................................................................................16
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INTRODUCTIONMarketing is a boosting element to develop products as per the customer needs and toincrease sales as well as(Gautam, 2012). It is essential to use suitable marketing for products andservices. It would be more efficient if an organisation is use contemporary tools of marketing.Internet is essential in all sector and it has their own significance in these. Most of the peoplesare using internet on their daily basis so it is easy for a company to make their productspromotions and sale by internet. It has several type of marketing tactics which would useful fora company. E mail marketing, social media marketing and pay per click marketing are someoptions which have their importance in marketing of a product. Several marketing companies areworking in this sector which is having expertise to increase market value and develop a propermarket for a company. This report is having focus on the Smart Restoration company whichdeals in used and refurbished office furniture. After recession time, they want a quick recover sothey made a partnership with a marketing firm Medium Blue Search Engine. The marketingcompany is having experience and expertise in internet marketing(Michaelidou, Siamagka andChristodoulides, 2011). The marketing firm help them to make an attractive online portal andestablish a suitable marketing communication medium for them. Smart Restoration is havingtheir old customer data which can be used by marketing firm to make develop pubic relationagain.TASK 11.1 Elements of internet marketingInternet marketing is a term which refers to the process of marketing of products by usingdigital marketing and e-commerce. Digital marketing is an exclusive term which covers all theforms of internet as well as mobile and other digital ways. E-commerce refers to the actualtransaction between the buyer and the seller over the digital media. It comprises of the elementssuch as:Search engine optimization- Search engine optimisation is the process of increasing theranking, number of visitors and organic results by using correct techniques and keywords(Shaw,and et. al., 2012). For Smart Restorations Ltd. this tool will be very effective in increasing theappearance of the site on search engine hence increasing visitors.
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Social media marketing- It has become the most used form of internet marketing withthe increase of social media sites and their extensive usage. It servers as a best platform for acompany to showcase their products through ads on these sites. The furniture company, SmartRestorations should use this media to explore the customer base.E-mail marketing- This method involves sending of emails to potential clients andcustomer regarding the sale of product and branding through ads and images(Fawzy andDworski, 2010). The company can use this method to approach new clients as well as customers.1.2 Evaluation of marketing mixInternet marketing mix is all the more same as the marketing mix except that in internetmarketing mix the products, price, place, promotion,people, processes and physical evidence areall internet based.E-Product- The product available in thephysical form in same as the e-product, the onlydifference is that of when the customers buys the product it is not tangible and only an image ofit only after purchasing the product customer can access it. For Smart Restorations Ltd. It isimportant to present the actual condition of the product in the image to gain trust of thecustomers.E-Place- In internet marketing the place where all the transactions takes place in thedigital media and so the users only have access to the website of the company. The more userfriendly and interactive the website is more the customer is attracted, hence the furniturecompany should use this tool to let customer make customised choices for the product to satisfytheir demands(Huang and Tsang, 2010).E-Price- E-price is nothing different from actual price in the market other than that thisprice depends on the digital market and the demand and supply of the product over internet.Smart Restorations Ltd. can decide the price by normal demand supply analysis or can opt forauctions also in some cases.E-Promotion- For promotion over the internet the company needs to decide tit's targetareas and audience. This helps to reach the potential customers for the product with better focusand Smart Restorations Ltd. need to sought out it's customers by evaluating the market throughsocial media.E-People- People for internet marketing need not be employed by the company, it isbetter to outsource the work and let company focus on the quality product management(Zarrella,
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