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INTERNET MARKETING

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Added on  2019-12-03

INTERNET MARKETING

   Added on 2019-12-03

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INTERNET MARKETING
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TABLE OF CONTENTSIntroduction..........................................................................................................................................4TASK ...................................................................................................................................................41.1 Describe the elements of internet marketing.............................................................................41.2 Evaluate internet marketing mix of Amazon.............................................................................51.3 Compare e-marketing tools of Amazon.....................................................................................51.4 Analyse order processing system of Amazon............................................................................62.1 Explain the mechanics of searchengine marketing.............................................................................................................................72.2 Represent the copy for a suitable opt-in email marketing newsletter........................................72.3 Explain guidelines for best practice in online public relations.................................................82.4 Explain how organization can utilize new digital media communities.....................................93.1 Process secondary market research for organization.................................................................93.2 Design online survey...............................................................................................................103.3 Represent the utilization of electronic customer relationship marketing.................................114.1 Internet marketing plan............................................................................................................11CONCLUSION..................................................................................................................................12REFERENCES...................................................................................................................................13
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ILLUSTRATION INDEXIllustration 1: Search engine marketing................................................................................................7
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INTRODUCTIONInternet marketing is also called online marketing. It also focuses to advertise and marketingefforts with the help of Web and email. It is important thing to increase the sales of organizationthrough electronic commerce in the nation (Roberts and Zahay, 2012). Amazon is online productsselling company which provides effective services to its consumers in the United Kingdom. Thepresent file also introduces elements of internet marketing in the organization. It analyses internetmarketing mix of firm. It represents the system of order processing system and online confirmationof corporation in the nation. It explains the mechanics of search engine marketing of enterprise inthe United Kingdom. It introduces use of new digital media communities for corporation. It alsorepresents the customer relationship marketing of firm in UK. It describes the online survey andsecondary research of online company in country. It states the outline internet marketing plan ofenterprise. TASK 1.1 Describe the elements of internet marketingThere are many type of internet marketing which is described as follows:Online presence: Online presence is the best element for Amazon which helps to develop itsstrong presence in the international market. It contribute effective role for organization to lure morenumber of consumers and provides them better quality services (Shih, Chen and Chen, 2013). Inbound Marketing: It is considered as important element for Amazon which aids to searchthe users. In addition to this, organization can identify where they can search the results of theirproducts as well as services with the contribution of any search. Outbound marketing: This element of internet marketing enables Amazon to give rightmessage to the right users with the support of various social sites like Facebook and twitter. It isappropriate method to distribute any kind of knowledge to the target consumers (Shaw and et.al.,2012). In addition to this, it helps Amazon to provide appropriate information about organizationalproducts, services, discount as well as offers to their services.1.2 Evaluate internet marketing mix of AmazonInternet marketing mix can be classified in product, price, place as well as promotion for theorganization.Products- Management of Amazon sells many types of products like electronics, electrical,books, clothes as well as many other things which are used in daily life of human in theUnited Kingdom. For example, Amazon also shows dimensions and description of itsproducts to measure its quality and looks for clothes and mobiles on the online store (Fritz,
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