Role of Digital Marketing in Enhancing Expansion Level and Success of an Organisation

This presentation discusses the role of digital marketing in enhancing the expansion level and success of an organization, with a focus on Lidl. It explores the latest trends in digital marketing and analyzes its importance and significance for a firm. The presentation also includes a literature review and proposed methodology for the research project.

Research Topic:
Role of digital marketing in
enhancing expansion level and success
of an organisation. A research project
on Lidl.

Introduction
Digital marketing is basically associated with the promotion of
a product or services through making use of advertising that is
delivered through making use of some online form of search
engines and websites which also comprises use of social
media, e-mails and other mobile and computer network.

Aim
The main aim of current investigation is, “To evaluate
about the latest trends in digital marketing along with
analysing its role and importance in enhancing expansion
level and success of an organisation”. An investigation
lead out on Lidl company.

Objectives
•To get better understanding about the concept of digital
marketing along with analysis of its importance and
significance for a firm.
•To determine the role of digital marketing in enhancing
expansion level and success of Lidl Company.

Rationale to the study
The selection and adoption of current research topic based on
digital marketing is vital and rationale as it current dynamics
environment the competition level is increasing day by day
thus, it become essential and vital for all business organisation
to set and have better connectivity with its customers.

Research Questions
•What is meant by the concept of digital marketing along with
analysis of its importance and significance for a firm?
•Is any vital role is lead by digital marketing in enhancing
expansion level and success of Lidl Company?

Literature Review
This section of a research project facilities and provide a better analysis and discussion
about the secondary form of information and literature available in form of past records,
facts and articles. Literature review facilities and provides a better understating about
selected research topic therefore leads out a base and framework for complete
investigation. Following literature review is based on selected topic of digital marketing for
which a number of online article and journals are evaluated a discussion and analysis of
which is provided below:

Continue …..
To determine the role of digital marketing in enhancing expansion
level and success of Lidl Company
As per the view point Chaffey, D., 2019, a vital and crucial form of
role is lead out by digital marketing in enhancing expansion level
and success of Lidl Company as it facilitates and ensures an
enhanced level of connection and interaction among organisation
and its customers.

Continue …..
To evaluate about some more effective and latest trend of digital marketing that
can be adopted by Lidl Company to enhance its success and expansion level
According to the view point of Joshua Nite, 2016, the most effective and latest
trend of digital marketing that can be adopted by Lidl Company to enhance its
success and expansion level comprises of Search engine optimization (SEO)
which facilitates an effective process for optimizing all online content to provide
and ensure a better content and message for promotion.

Proposed methodology
Research methodology mainly provides information about the
expected and proposed set of methods and approaches used for
performing an investigation. With respect to current investigation
implication and use of research onion is made a discussion of which
is provided below representing the justification for selection of
proposed methodology.

Continue ….
Choices of method- basically there are two main categories of research method
i.e. qualitative and quantitative form of research method from which one or both
are used by a researcher as per the nature of research work. In context with
current investigation, implication and use of quantitative set of research method
is more appropriate as it facilities and leads out easy collection of data in
numeric term that is easy to collect and present along with providing a mores
efficient and measurable form of result.

Ethical consideration
To meet the set ethical consideration implication of BERA code of
ethics is made along with taking written approval and consent
from all participants. Further, utilisation of data protection act was
also made to maintain the authenticity and privacy of collected
information.

Conclusion
On the basis of current research proposal an analysis cane draw that a vital role
is lead by digital meeting in enhancing the success and expansion level of a
firm through providing better connectivity and interaction with customers that
ensures higher productivity and customers base. Further, implication and use of
latest form of digital marketing comprising advertising and promotion with the
help of social media and content planning ensures better relationship and
positive interaction with target customers and other associated parties.

References
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating
online marketing. Taylor & Francis.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Online:
Joshua Nite . 2016. 8 Essential Concepts Every Digital Marketer Should Understand. [Online]
Available Through:< https://www.toprankblog.com/2016/05/essential-concepts-digital-marketer/
>.
Alex Chris. 2020. What is Digital Marketing?. [Online] Available Through:<
https://www.reliablesoft.net/what-is-digital-marketing/ >.

Thank You !!!!