BSBMKG603 Manage the Marketing Process Assessment Cover Sheet and Activities

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Assessment Cover Sheet
Student name: Student ID:
Unit code & name: BSBMKG603 Manage the marketing process
Qualification: BSB61015 – Advanced Diploma of Leadership & Management
Trainer name:
Date Due: 04.10.2019
Date submitted :
1st Attempt Result
(For the assessor) Competent Not Yet Competent
Assessor signature Date:
2nd Attempt Result
(For the assessor) Competent Not Yet Competent
Assessor signature Date:
3rd Attempt Result
(For the assessor) Competent Not Yet Competent
Assessor signature Date:
Comments
(must be included if
result is Not
Satisfactory)
Declaration:
 I hereby declare that no part of this assignment or product has been copied from any other student’s work or from
any other source except where due acknowledgement is made in the assignment.
 No part of the assignment/product has been written / produced for me by any other person except where
collaboration has been authorised by the trainer/assessor concerned
 I am aware that this work may be reproduced and submitted to plagiarism detection software programs
etc. for the purpose of detecting possible plagiarism (which may retain a copy on its database for
future plagiarism checking)
 I have read and I clearly understand GBC assessment, course progress and intervention policies.
Student signature: ______________________________________
Note: The assessor may not mark this assignment if the above declaration is not ticked and signed

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Assessment instructions
Overview
Assessment methods can be:
 Written tests
 Direct observation
 Product-based methods e.g. reports, role plays, work samples
 Questioning/ Interview
 Workplace simulation
All assessment tasks should be completed in the class room, unless approved by the assessor. Prior to commencing the
assessments, your trainer/assessor will explain each assessment task and the terms and conditions relating to the
assessment tasks. Please consult with your trainer/assessor if you are unsure of any questions. It is important that you
understand and adhere to the terms and conditions, and address fully each assessment task.. Your trainer/assessor will
remain available to support you throughout the assessment process.
Written Assessments
Written assessment tasks are used to measure your understanding and underpinning knowledge of the overall unit of
competency. While undertaking any written assessment tasks, please ensure that you type the following criteria in the
space provide in the columns:
 Address each question including any sub-points as per the instructions provided with each question in the
column
 Demonstrate that you have researched the topic thoroughly
 Cover the topic in a logical, structured manner
 Your assessment tasks are well presented, well referenced
Please note:
All the written assessments are closed book
 When you have completed a written task you should print the assessment guide and submit it to your assessor
 No hand written or supplementary work will be accepted without the permission of the assessor.
Assessment Results
The result of each task will be either ‘satisfactory’ or ‘not satisfactory’. If unsatisfactory, you will be given the
opportunity for reassessment. Unsatisfactory written assessments will be returned to you for resubmission.
Competency outcome
Once you have satisfactorily completed all the tasks for this unit you will be awarded “Competent” (C) or “Not yet
Competent” (NYC) for the relevant unit of competency.
Additional evidence
If GBC, at its sole discretion, determine that it require additional or alternative information/evidence in order to determine
competency, you must provide us with such information/evidence, subject to privacy and confidentiality issues. GBC retain
this right at any time, including after submission of your assessments.
Assessment appeals process
If you feel that you have been unfairly treated during your assessment, and you are not happy with your assessment
and/or the outcome as a result of that treatment, you have the right to lodge an appeal. You must first discuss the issue
with your trainer/assessor. If you would like to proceed further with the request after discussions with your
trainer/assessor, you need to lodge your appeal, in writing, outlining the reason(s) for the appeal.
Special needs
Candidates with special needs should notify their trainer/assessor to request any required adjustments as soon as possible.
This will enable the trainer/assessor to address the identified needs immediately. If you feel you are not yet ready to be
assessed or that this assessment is unfair, please contact your assessor to discuss your options. You have the right to
formally appeal any outcome and, if you wish to do so, discuss this with your trainer/assessor.

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Table of Contents
Assessment instructions ................................................................................................................. 2
Activity 1A ....................................................................................................................................... 5
Activity 1B ....................................................................................................................................... 6
Activity 1C ....................................................................................................................................... 7
Activity 1D ....................................................................................................................................... 8
Activity 2A ....................................................................................................................................... 9
Activity 2B ..................................................................................................................................... 10
Activity 2C ..................................................................................................................................... 11
Activity 2D ..................................................................................................................................... 12
Activity 2E...................................................................................................................................... 13
Activity 3A ..................................................................................................................................... 14
Activity 3B ..................................................................................................................................... 15
Activity 3C ..................................................................................................................................... 16
Activity 3D ..................................................................................................................................... 17
Activity 3E...................................................................................................................................... 18
Interview / Demonstration ........................................................................................................... 19
Major Activity ................................................................................................................................ 21

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Activity Schedule
Week 1 Activity 1
Week 2 Activity 2 & 3
Week 3 Interview / Demonstration

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Activity 1A
Estimated Time 15 Minutes
Objective To provide you with an opportunity to manage marketing effort to ensure it is
directed towards areas of greatest potential for the organisation.
Read the
question and
instructions
carefully and
write your
answer in the
space provided
Outline any 5 potential areas of interest for a marketing campaign (from the
marketer's perspective).
What legislation, codes of practice and national standards might you need to be
familiar with when implementing your marketing effort?

Misleading & deceptive conduct When promoting your products or services, you need to ensure that any branding, statement, quote or any other representation is not false or misleading. Bait advertising Bait advertising is where a product is advertised at a certain price without a reasonable supply. Bait advertising is illegal if a business sells the product knowing that they cannot meet expected demand. Competitions Competitions, lotteries or promotions over a certain amount are regulated by your state or territory through a permit. Signage Signage including 'A' frames, sandwich boards, or permanent signs on buildings, footpaths or roads are regulated by your state or territory government. Before you erect a sign, you need to apply for a permit and in some circumstances you may also require public liability insurance. Direct marketing Most direct marketing activities are regulated by federal or state laws. Before you conduct direct marketing, check that you comply with the privacy legislation and spam regulations. Pricing regulations When you price your products or services or advertise a price, you need to comply with pricing regulations and display the price clearly and accurately.

Bibliography 
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Chang, C.L.H. and Lin, T.C., 2015. The role of organizational culture in the knowledge management process. Journal of Knowledge management, 19(3), pp.433-455.
Mendling, J., Weber, I., Aalst, W.V.D., Brocke, J.V., Cabanillas, C., Daniel, F., Debois, S., Ciccio, C.D., Dumas, M., Dustdar, S. and Gal, A., 2018. Blockchains for business process management-challenges and opportunities. ACM Transactions on Management Information Systems (TMIS), 9(1), p.4.
Hornstein, H.A., 2015. The integration of project management and organizational change management is now a necessity. International Journal of Project Management, 33(2), pp.291-298.

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Activity 1B
Estimated Time 30 Minutes
Objective To provide you with an opportunity to manage integration of marketing,
promotional and sales activities in accordance with strategic marketing
objectives.
Read the
question and
instructions
carefully and
write your
answer in the
space provided
What is integrated marketing? Minimum 60 words
Give examples of any 5 strategies.
Write a note on current economic, social and industry direction, trends and
practices for marketing? What impacts are these having on your efforts?
Minimum 40 words

Social Media Marketing-The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. Mobile Marketing-Mobile marketing involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. Events and Experiences-These are company sponsored activities and programs designed to create brand-related interactions with customers. Sponsorships improve the visibility of the company. Companies provide customers with an experience of using the product which ends up leading to a higher brand recall than competitors. Direct Marketing-Direct Marketing involves the use of telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. Shoppers have started relying on credit cards and online purchasing more than ever which makes it essential for marketers to approach the consumers directly thus helping them in the purchase process. Public Relations-A variety of programs directed toward improving the relationship between the organisation and the public. Advertising is a one-way communication whereas public relations is a two-way communication which can monitor feedback and adjust its message for providing maximum benefit.

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