The assignment content consists of two separate advertisements for different companies. The first advert is by a law firm that specializes in tax payments and aims to attract American citizens who are having issues with their tax compliance. The communication objectives include creating awareness about the law firm's services and positioning itself as a reliable solution provider. The second advert is by Lotusland Vineyards, which introduces its new wine brand 'Enigma 2016'. The advertisement focuses on highlighting the unique qualities of the wine, such as its organic production process, lower price point, and fresh harvest. The communication mix involves a combination of advertisements, personal selling, discounts and promotions to reach a wide audience.