Assignment Business Plan: Coffee Shop

Added on - 06 Jun 2020

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NEW BUSINESS:COFFEE SHOP
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 MANDATORY.................................................................................................................1Part A..........................................................................................................................................1Different kinds of Healthier Coffee which will offer by Five Star coffee shop.........................3Part B...........................................................................................................................................4TASK 2 PESTLE.............................................................................................................................4TASK 4 MARKETING...................................................................................................................5TASK 6 SUPPLY CHAIN MANAGEMENT.................................................................................7CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
INTRODUCTIONIn order to launch the new business in the market, it is very important for analysing thebusiness environment. There are various components which influence business activities such aspolitical, social, technological, cultural, legal etc. In the present assignment, Five star Cofee shopis a new business which will offer healthy coffee to all age group and all income level customers.TASK 1 MANDATORYPart AIn the present time, every firm have some creative strategy by which it expands itsexisting business. In order to survive in the competitive market, company required to use someinnovative idea and creativity related to product and services. In the United kingdom (London),the new coffee shop is going to operate which name is Five Star coffee shop. This new shop willsituate near The 68-86 Bar Restaurant in London. This is located at Cromwell Road, Kensingtonin London. This new Five star Coffee shop will offer various type of Coffee such as Espresso,Double Espresso, short Macchiato, Long Macchiato, Ristretto, Cafe Latte, Flat White, PiccoloLatte, Mocha, Affogato etc. These all coffee have different flavour and taste along with differentprices. One of the most quality of this new Five Star coffee shop is that its all coffee will healthyand good for health (Hutt, 2010). These Coffees can drink by all age group of customer and allincome level customer because it will available in reasonable prices. The major feature andquality of this new Coffee shop is its healthy coffee which will help to customer in reducing theirstress and frustration. In the London, this Five Star Coffee shop will one of the coffee shopwhich will provide healthy Coffee to each income group customer because it will available in thereasonable price which can afford by all income group of customers. Five Star Coffee shop willdeliver Coffee product by both online and offline basis. It will establish its own website andapplication by which customer can place the order for Coffee at any time. In addition to this, inorder to promote the Coffee, Five Star Coffee shop will use social media and print media. Inaddition to this, innovative and heather coffee will also available at physical Store in thecommercial area of London so as every one can easily arrive. The major competitors of this newFive Star Coffee shop are as follows-1.Allpress Espresso2.Climpson and Son3.Ozone Coffee Roaster1
4.Prufrock CoffeeAs per the mentioned name of competitors it has been analysed that there are various rivals ofthe new Five Star Coffee shop in the London. However, the major competency of New Five staris that it will produce healthy coffee for customer which these mentioned Coffee shop does notoffer (Innes and et.al., 2010).Different kinds of Healthier Coffee which will offer by Five Star coffee shop2
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