Marketing Mix Assignment (DOC)
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Added on 2020-03-16
Marketing Mix Assignment (DOC)
Added on 2020-03-16
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Running head: MARKETING MANAGEMENTMarketing ManagementName of the student:Name of the University:Author Note:
1MARKETING MANAGEMENTExecutive SummaryMarketing mix is one of the essential activities that need to be taken up by various businessorganizations, such that the business is enhanced. This assignment highlights the marketing mixof Nestle, describing the various components of the marketing mix. Recommendations on eachof the marketing mix have been also added, thus analysis the marketing mix of Nestle in details.
2MARKETING MANAGEMENTTable of Contents1. Introduction..................................................................................................................................32. Analysis.......................................................................................................................................43. Recommendations........................................................................................................................84. Conclusion.................................................................................................................................12References......................................................................................................................................14
3MARKETING MANAGEMENT1. IntroductionMarketing for any business organization has a key role to play. This assignmenthighlights the marketing mix of Nestle, along with highlighting various recommendations foreach of the marketing mix that will ensure the success of the organization and will help thecompany to improve its business policies (Nestle.com, 2017). Nestle is one of the largest foodproduct manufacturers in the world. The company is a Swiss transnational food and beveragecompany that operates in more than 194 countries, with 480 factories in 87 countries, all over theworld (Nestle.com, 2017). Nestle is the largest food and beverage company with more than 2000brands to sell to various customers. The headquarter of Nestle in Australia is at Rhodes, Sydney(Nestle.com, 2017). The number of employees of Nestle is almost 339,000 people, all over theworld (Nestle.com, 2017). In the year 2011, the company topped the list in the fortune global500, as the most profitable corporation in the world (Day, 2013). The factories of Nestle atAustralia are located at various places such as Gympie, Carole Park, Blayney, Tongaia,Boardford and many other locations (Nestle.com, 2017). The various products of Nestle includescoffee, medicated lozenges, recipe bases, sauces of various flavours, Noodles, bakingingredients, cooking milks, baby food and toddler nutrition. Nestle has a strong product line(Nestle.com, 2017). The company has various business units and the company uses differentbusiness strategies, in order to manage the different food products. The beverage, milk products,chocolates, noodles as well as the recipe bases have different business units and they usedifferent strategies in order to run the various business units (Schlegelmilch, 2016). The missionof the company is to influence the social environment and become responsible citizens(Nestle.com, 2017). The company is also motivated to improve the quality of life as well as theenvironmental standards. The vision of the company is to become a lead and competitive
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