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Challenges of Globalisation face by McDonald's - Report

   

Added on  2020-07-23

10 Pages2832 Words71 Views
Internet Marketing
Challenges of Globalisation face by McDonald's - Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1P1. Describe the role internet marketing has within a modern marketing context.....................1P2. Describe how selected organisations use internet marketing...............................................2P3. Explain the benefits to customers of a business using internet marketing...........................2P4. The benefits and opportunities to the business of using internet marketing within themarketing mix of McDonald's.....................................................................................................4P5. Internet marketing has made a business of McDonald's more efficient, effective andsuccessful....................................................................................................................................5P6. The challenges of globalisation face by McDonald's when using the internet as amarketing tool.............................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Challenges of Globalisation face by McDonald's - Report_2
INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Web and email to drive direct sales via electronic commerce, in addition to sales leadsfrom Web sites or emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines (Online Marketing Made Simple: A Step-by-Step Guide. 2017). This report will coverthe role internet marketing has within a modern marketing context, use of internet marketing byselected organisation, the benefits to customers of a business using internet marketing. Thebenefits and opportunities to the business of using internet marketing within the marketing mixof a selected business. How internet marketing has made a selected business more efficient,effective and successful, the challenges of globalisation facing a selected business when usingthe internet as a marketing tool.P1. Describe the role internet marketing has within a modern marketing contextAn innovative idea can go a long way toward creating a successful small business. Butultimately, a company can't be profitable unless it can convince consumers to try its products(Jones and Vijayasarathy, 2015). The Internet is a channel that businesses can use to advertise,connect with customers and make sales. The roles of internet marketing are given below:Web Advertising- Marketing is one of the vehicles businesses use to attract customers.The Internet provides a platform to place advertisements with the potential to reachmillions of consumers around the world. Several advertising options are available on theWeb. You can place banner and text ads on popular websites that are relevant to yourparticular business. For example, if you sell your own brand of hot sauce, you mightconsider buying ads on food-oriented websites such as Allrecipes.com, focusing on pagesthat feature recipes that use hot sauce.The Web as a Sales Channel- The Internet also gives retailers an additional channel tosell products. Thirty years ago, a retail store without a physical storefront was all butunheard of. Today, you can buy almost anything you want on the Internet by visiting acompany's website. This lets you sell more products without the cost of having to rent outand stock additional retail floor space.Market Research- Gathering information about the preferences and habits of consumersis an essential part of marketing (Sung, 2015). If you don't know what your customers1
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