Assignment- Marketing Function's Role & Responsibilities In McDonald's

Added on -2020-02-05

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UniversityMarket essentialByDateNameLecturer’s name
Market essentials ContentsIntroduction:..........................................................................................................................................3Task 1....................................................................................................................................................4TASK 2.................................................................................................................................................9LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives................................................................................................................9P3 Compare the ways in which the chosen agency applies the marketing planning process to achieve business objectives. How does it differ from other organisations or could do better compared to the institutions...............................................................................................................9TASK 3...............................................................................................................................................14Marketing plan....................................................................................................................................14References...........................................................................................................................................17Page 2 of 18
Market essentials Introduction: McDonald's is one of the famous food brands across the world. McDonald's is very much popular in the food industry (McDonald, 2011). It is mainly known as ‘burger’ industry. Macdonald started its journey in the year 1948. This food industry belongs to the UK. McDonald has 30.000 restaurants in more than 100 countries. Main objective of mcdonalds to retain their fame and position in the global market. Through those branches, McDonald serves millions of people across the globe. McDonald's serve their customers with various food items these are hamburger, cheeseburger, french-fries, sodas, milkshakes, milk and coffees. McDonald's followed a ‘three-legged stool' business tactics. In this tactics, three legs are reefed as owners, suppliers and company employees (and , 2014). Nowadays McDonald's is one of the leading food brand (Drożdż, 2016) capable of pressurising any famous food brand like KFC, Subway, etc. Page 3 of 18
Market essentials Task 1P1 explain the key roles and responsibilities of the marketing function for the chosen organisation.Definition of marketing: marketing is the activity. Series of foundations, methods of producing, communicating, providing and alternate the customer assistances which valued forthe customers, clients, partners and humanity at enormous.Nature of marketing: a)Exchange of product or goods material is the essential for marketing. b)Marketing is entirely client or customer centred. c)The market is the process which starts and ends up with the client. d)Marketing is a type of goal. This goal is achieved by earning maximum profit with satisfying the customer needs. e)Marketing can transform monitoring business.f)Marketing is scientific as well as art.g)It is a process of understanding and satisfying the customers. Marketing concepts of McDonald's: Production concept: it is the oldest concept of marketing. In this type of concept, customers choose that kind of product that is extensively available and less expensive in the market. Manager depends on providing more product with low price, with great product competence. Product concept: this type of alignment where the product quality, performances, and innovative features delivered to the customer. Manager shows all the focus on the creating best quality of product and advancement of the product. Page 4 of 18

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