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Evaluation of basic marketing plan for McDonald

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Added on  2020-12-29

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Marketing Essentials INTRODUCTION 3 Task 3 P1 Explain the key roles and responsibilities of the marketing function for McDonald 3 P2 Explain how roles and responsibilities of marketing are related to the wider organizational context 7 P3 Compare the ways in which chosen organisation applies marketing mix 9 P4 Evaluation of basic Marketing Plan For McDonald 12 CONCLUSION 13 REFERENCES 14 INTRODUCTION Marketing refers to advertising of company's product or services in the targeted market so that customers get aware about the product and influences

Evaluation of basic marketing plan for McDonald

   Added on 2020-12-29

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Marketing Essentials
Evaluation of basic marketing plan for McDonald_1
Table of ContentsINTRODUCTION...........................................................................................................................3Task..................................................................................................................................................3P1 Explain the key roles and responsibilities of the marketing function for McDonald.......3P2 Explain how roles and responsibilities of marketing are related to the wider organizationalcontext....................................................................................................................................7P3 Compare the ways in which chosen organisation applies marketing mix.........................9P4 Evaluation of basic Marketing Plan For McDonald........................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONMarketing refers to advertising of company's product or services in the targeted market sothat customers get aware about the product and influences them to buy it in order to achievecompany's overall objective (Spanjol and et. al., 2015). The purpose of this report is tounderstand the marketing strategies used by McDonald's to attract the customers and maintain itsposition in the competitive market. Mcdonalds is a fast food chain restaurant selling fries,burgers, etc. The report will explain the concept of marketing including its current and futuretrends, different marketing processes and its importance. This report will also include role andresponsibilities of marketing manager and influences of marketing on other functionaldepartment of the organisation. TaskP1 Explain the key roles and responsibilities of the marketing function for McDonaldMarketing is referred systematic process of selling by promoting the goods and servicesof an organisation. The concept of marketing is about analysing the demands of clients anddesigning their objective along with satisfying the customers better than other companies do.This concept is totally based on customers centred philosophy which means that the organisationidentifies the wants of clients and then respond to them accordingly. The main agenda ofmarketing is to find right product for the customers rather than finding right customers for theproducts. By following this, company will increase the sales and profits for the firm. Somecommon modern marketing trends which most of the entities follow to increase the sales andprofit are given under:CRM (Customer relationship marketing):Customer Relation Management is a methodused by company to manage and analyse the customers needs and wants, and through thisthe company can bring improvement in its product to meet those needs and satisfy them.By practicing CRM, a company builds a strong relationship with its customers(Spanjoland et. al., 2015).Event marketing: It is a marketing method which focuses over the face to faceinteraction with the public by live events , trade shows ,corporate meet etc. Its mainmission is to promote their brands by organising mega and local event ,exhibition shows3
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and publicity stunts . Through this, McDonald's can communicate and build a profitablerelationship with the customers and other co-partners.Environmental marketing : In this type of marketing ,products are produced ordesigned with minimal use of natural resources so that it wouldn't affect atmosphere .theorganisation set a mindset of utilizing limited use of resources with the concern of notharming the environment (Spanjol and et.al., 2015).Some of the future marketing trends which can be followed are as follows:digital marketing: means use of digital techniques to create communication with the customerswhich will support the organisation to retain customers while building deeper relationshipwith them (Khan, 2014) . Social media marketing: it is a major method of marketing which uses social media as aplatform to establish its product over internet (Kraak and et. al., 2017). As most of thecustomers use online shopping rather than going to shops in search of products, McDonald'scan promote there items over Facebook, twitter etc.Mobile marketing : it includes marketing over mobile like marketing through SMS, locationbased services, GPS messaging etc.There are five types of concepts which are as follows:Production Concept: This concept holds that consumers go for products which are easilyavailable and affordable(Mohammad, 2015). This concept results in mass distribution,achieving broad product efficiency, low cost production. This concept is generally followedby marketing managers in developing countries, where consumers prefer quantity overquality. Product Concept: The product concept holds that consumers go for high quality products,performance and inventive features over its price. Therefore, marketing manager focuses onimproving the process and making better quality products. Selling Concept: This concept holds that an organisation must go for a strong and effectiveselling and promotional effort for its product. Thus, it assumes that effective selling and4
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