Global Marketing Theory 2022

Running head: GLOBAL MARKETING
GLOBAL MARKETING

GLOBAL MARKETING 2
Possible reasons for deemphasizing corporate brand name “Pepsi” for Pepsi One and ways to
enhance the brand image of Pepsi through Pepsi One
From market research, it is identified that the new product would be supported through a
unique marketing approach for capturing American environment. Moreover, chairman of the
company says that it is real-time business and the company wants to become a real-time firm.
Pepsi will launch a strategy for Pepsi to rapidly influence the consumers to try new drink
frequently. Furthermore, only place where Pepsi one would not be available initially, it would
be in fountains. Pepsi one would be available for everybody, not just for dieters. This
message would be used in the promotion to catch the attention of consumers and creates the
desire among them towards this product. Competitive advantage is a global marketing and
planning theory that would be used by PepsiCo to compete in the market in a competitive
environment (Kasemsap, 2018). This theory is applied by Pepsi One to improve the corporate
brand image of Pepsi.
As per this theory, the business should make a policy that develops high-quality products to
sell at higher rates in the market. Competitive advantage could lead the Pepsi One for
specializing in exporting the products that trap nations in law wage economies because of
trading terms. This theory is making efforts for resolving the concern by stressing increasing
scale economies in products and services that are attempting to garner premium rates
(Whalen, et. al., 2016). This theory would be applied by PepsiCo because it would