Assignment on Internet Marketing
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Added on 2020-09-03
Assignment on Internet Marketing
Added on 2020-09-03
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Internet Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1) Role of internet marketing within a modern marketing context...........................................1P2) Use of internet marketing.....................................................................................................2TASK 2............................................................................................................................................3P3) Benefits to customers of a business using internet marketing..............................................3TASK 3............................................................................................................................................3P4) Benefits and opportunities of internet marketing within the marketing mix........................3P5) Efficient, effectiveness of business by using internet marketing.........................................4P6) Challenges of globalization when using the internet as a marketing tool............................5CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7
INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Weband emailto drive direct sales via electronic commerce, in addition to sales leadsfrom Web sitesor emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines.Web marketing includes e-commerceWeb sites, affiliate marketingWeb sites,promotional or informative Web sites, online advertising on search engines, and organicsearchengine results via search engine optimization (SEO).Email marketing involves both advertisingand promotional marketing efforts via e-mail messages to current and prospective customers.Social media marketing involves both advertising and marketing (including viral marketing)efforts via social networking sites like Facebook, Twitter, YouTube and Digg.TASK 1P1) Role of internet marketing within a modern marketing contextMany things nowadays are used to be done in the physical world are now done onlinenowadays. For example, taking a loan from bank, searching property, shopping online, and evennowadays people are finding their life partner online via dating app or website. Which allowspeople to work at their own home and they don’t need to go out, which gives more facilities tocustomers, Marketing is widely produced and developed online very much nowadays (Mooneyand Slobodian, 2016). The reason of this is that so many people are using internet now that itwould be a hugely missed opportunities if people didn’t uses the internet or marketing. Internet isthe fastest growing communications method and it’s currently available to over a million uponmillions of people around the worldwide. The internet is used with many ways example,advertising banners, videos advertising, and even the pop ups are the common advertisingmethods is being done through internet marketing. And the companies are using better ways toadvertise e.g. using most popular websites to advertise their service or product. The internet marketing introduces the products and services online. Businesses that aimfor profit intend to market their products through the internet because it’s a helpful way ofincreasing the business’s profit. sells and also increases the number of their customers.Marketing in the business world is about finding out what customers want and expect from thebusiness, therefore it is important to provide the best and easiest way to operate the business.1
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