Small Business Analysis and Growth Strategy
Added on 2020-03-23
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SMALL BUSINESSENTERPRISES
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Producing the profile of Birdrock Cafe.................................................................................11.2 Analyzing the performance of business with the help of comparative measure...................2TASK 2............................................................................................................................................32.1 Actions to overcome the assessed weakness.........................................................................32.2 Analyzing the ways of maintaining and strengthening the existing performance ofBirdrock Café...............................................................................................................................42.3 Recommending the area where company could expand........................................................5TASK 3............................................................................................................................................63.1 Assessing the existing business objectives and plans of Birdrock Café................................63.2 Revising the prepared business plans....................................................................................73.3 Preparing the action plan to implement the changes.............................................................8TASK 4............................................................................................................................................94.1 Reporting on the impact of proposed changes on business and its personnel.......................94.2 Assessing how changes will be managed within enterprise..................................................94.3 Monitoring the improvements in firm’s performance.........................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONSmall business enterprise is basically the type of business entity which employs a verysmall group of workers and it does not contain a very high volume of sales (Small businessenterprise, 2017). Such type of entity generally follows the concept of partnership or soleproprietorship. In this regard, it has been assessed that nowadays government of many countriesare giving support to small business entities. This is because, government believes that suchcorporations plays very important role in mitigating the problem of unemployment from nationsin an effective way. For the present report, Birdrock Café is taken into consideration. Here, the study will givedetail description about the selected small business corporation. In addition to this, the report willalso showcase the ways through which existing performance of Café could be strengthened andmaintained in an effective manner. Finally, at the end of the report effect of change managementpractices on firm’s operation will be analyzed. TASK 11.1 Producing the profile of Birdrock CafeBirdrock Café is small size iconic restaurant which is located in the surf town Jan Juc,Victoria. The company offers wide variety of food, coffee and wines (Birdrock Café, 2017).Furthermore, the firm is located near beach and it is the reason why it is a very good place forhaving fun with friends. The organization has specialization in Australian and Mexican cuisine.The firm is recently owned by young local family. Moreover, the café can serve 100 people at atime. In addition to this, the Birdrock Café offers great service and good food and thus it isthrough this way only it maintains and enhances satisfaction level of its buyers. At present it hasthe team of competent employees who are very well aware about their own roles andresponsibilities. Furthermore, the meals which firm offers are fresh and cheap. This thing attractslarge number of buyers towards company in an effective manner. With an aim to get in-depth details about the Birdrock Café, assistance is being takenfrom the SWOT analysis tool. This tool is effective because by using this company can getinformation about its strengths, weaknesses, opportunities and threats (Storey, 2016). Hence, bymaking significant changes in own operation as per gathered information, organization can getbenefit in the form of increased profit and sales. 1
SWOT analysis of Birdrock CaféSTRENGTHWEAKNESSThe firm is located near beach whichattracts large number of young buyers.It offers fresh and high quality food.The staffs are well trained and friendly.It has very broad product range such asfood, coffee, wines and cocktails etc. Single target market which is basicallyyoung buyers. The work process of enterprise is notstreamlined.Faces problem of employee shortageduring peak season. OPPORTUNITYTHREATSTo target new base of customers.To introduce completely new menu forthe buyers.To introduce many more cuisines in therestaurant.From the competitors that offers similartype of goods and services.The change in the taste and preferenceof buyers is being regarded as anothermost significant threat for the company.1.2 Analyzing the performance of business with the help of comparative measure For an enterprise, it is very essential that it should analyse the performance of itsbusiness. This is because, by complying with given type of activity manager can get informationthat whether they are going to the right direction or not (Curran and Storey, 2016). Thus, on thebasis of given information corporation can make significant changes in its operation. This leadsto enterprise like Birdrock Café in the form of increased profit and sales in an effectual way. Inaccordance with the given context, there are different comparative measures assessed with thehelp of which manager of Birdrock Café can analyse the performance of its business. It consistsof profit and loss account along with balance sheet. The first statement is of profit and loss account. By using this statement manager of citedfirm can get idea that whether it is working well from previous years or not. For example, if firmhas assessed that its current year profit is less than the previous year. Then in the givencircumstance manager of cited corporation can take various measures with the help of which theprofitability condition of Birdrock Café could be improved. However, in case if firm ignore its2
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