Assignment On Travel Agency
Added on 2020-02-23
7 Pages1560 Words1542 Views
Running head: TRAVEL AGENCYTravel AgencyName of the student:Name of the University:Author Note:
1TRAVEL AGENCYIntroductionThe tourism and hospitality industry is an essential sector that attracts tourists to thedestination of their choice. Development in this industry results in attraction of more guests andtourists to the destination. Travel agents have a key role to play in the tourism industry. Thisassignment highlights three articles related to travel agency and the key challenges and issuesfaced by them are shed light upon. Based on the challenges faced, few recommendations are alsosuggested. Key challenges facedAccording to (Zare & Chukwunonso, 2015), the travel agents play a key role in thetourism and hospitality industry. In the traditional system, the travel agents have a key role toplay in ensuring urgent bookings and providing an assured travel and stay package to the tourists,who book their packages through the travel agents. However, with the introduction of Internetand the Information Communication and Technology (ICT), the business of the travel agents hasfallen remarkably (Zare & Chukwunonso, 2015). The travel agents find hard to find clients, sincemost of the customers prefer the online booking, to the travel agents. The recent developments inthe ICT brought in a revolution in the tourism industry. This has created opportunity for thecustomers, to contact directly with the suppliers, thus eliminating the requirement of the travelagents (Zare & Chukwunonso, 2015). The online reservation systems have made it easier for thecustomers to chose the best suitable rooms in the chosen hotels thus, making it transparent andmitigating the needs of the travel agents. Lack of human resources, as well as the lack ofinnovative ideas among the travel agents, resulted in decline in the market of the travel agents(Zare & Chukwunonso, 2015). Lack of openness to changes is also a major issue faced by the
2TRAVEL AGENCYtravel agents (Zare & Chukwunonso, 2015). Moreover, another issue that is faced by the travelagents is that the companies are refraining from paying to the travel agents, in order to lower theinvestments. Thus, the online reservation portals replaced the travel agents. The author (Zare &Chukwunonso, 2015), also opined, that the travel agents of Malaysia are unable to upgrade theironline infrastructure, and thus are losing their business. As mentioned by (Elhaj & Barakeh, 2015), the traditional travel agents merely managethe information regarding a tourist destination and provide a complete solution to all the queriesof the tourists. Moreover, the travel agencies are often biased. They are often in favour of thehotels that offer them the maximum commission (Elhaj & Barakeh, 2015). Thus, the solutiongiven by the travel agents or the hotels recommended by them are often not reliable. Often, thefrequent travellers are more knowledgeable than the travel agents, thus reducing their utility aswell as reliability. A number of specialised website has emerged to serve the customers andguests. The travel agents have emerged primarily as an advisor and a middle-man between thecustomers and the hotels and suppliers (Elhaj & Barakeh, 2015). However, with the use of theInternet and the online reservation systems, these would offer the guests with discounted travelpackages, thus replacing the travel agents. The computer illiteracy of the travel agents and thelack of upgraded infrastructure also resulted in the decline of the position of the travel agents(Elhaj & Barakeh, 2015). As highlighted by (Bagur, Perramon & Amat 2013), the business competitiveness and thequality management is affected by the travel agents. The environmental management and theeconomic benefits of the hospitality industry also share a special relation with each other. Thisarticle highlights the fact that maintenance of quality and commitment towards work can providecompetitive advantage to the travel agencies, and other small businesses (Bagur, Perramon &
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