Corporate Social Responsibility at Austin Fraser

This assignment delves into the significance of Corporate Social Responsibility (CSR) within the context of Austin Fraser LTD. It requires students to evaluate the relationship between CSR activities and the company's competitive advantage, identify potential problems faced by Austin Fraser related to CSR, and propose suitable CSR initiatives that align with the company's operations. Furthermore, the assignment explores the responsibility for implementing CSR strategies within the organization and suggests effective approaches for its execution.

Managing a Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Devise clear aims and objectives for your project............................................................3
P2 Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources........................................................................................4
P3: Produce a work breakdown structure and a Gantt chart to provide time frames and stages
for completion........................................................................................................................6
P4 Small scale research by using methods............................................................................7
P5 Research and analysis of data using appropriate tools and techniques...........................10
P6 RECOMMENDATIONS................................................................................................10
P7 RECOMMENDATIONS................................................................................................10
REFERENCES..............................................................................................................................11
Appendices ....................................................................................................................................12

INTRODUCTION
The project management has been generated from business that have been understood the
significance of organising work around projects and importance of communication and
coordination of work across various departments of the business entity. It is essential for a
business organisation is to make clear goals and objectives and assign the required resources in a
appropriate manner (Ajmal, Helo and Kekäle, 2010). Project management is a systematic process
where the using of all organisational resources in a effective manner and attain desired goals and
objectives. There are various methods and approaches which can be used by the project manager
in order to implement their project with high quality in a given time frame. These methods can
be Gantt chart, breakdown structure etc. which can help to reducing the time frame and increase
efficiency. These approaches can help to reducing the probability of failure and increase success
of their particular project in a appropriate manner (Bloch, Blumberg and Laartz, 2012).
P1 Devise clear aims and objectives for your project.
It is essential for a business unit that they have to set their aims and objective so that they
can attain their desired future direction. So that they can sustain in the market in the long run.
The Austin Fraser LTD. The firm's has their own aims and objectives so that they can sell their
products and services and increase market share. Apart from that as a member of the society
there are various objectives which are related with the corporate social responsibilities.
Research objectives:
 To understand the CSR activity of Austin Fraser LTD
 To identify issue in existing CSR activity at Austin Fraser LTD
 To determine the relationship between CSR and business performance
We are a reliable business partner: This is the key aim of the company is to provide high
quality services to their customers and increase customer satisfaction. So that, it can leads to
increase customer loyalty and create a ideal image of the customers (den Hertog, van derand de
Jong,2010).
We fell responsible for the environment: Human resource is the valuable asset for each and
every business organisation. Because, they are contribute in order to attaining organisational
goals and objectives. Therefore, it is responsibilities of the business unit is to taking care of their
staff and provide a positive and secure environment to their staff. So that they can work freely

which can leads to increase their productivity and profitability which is the core objectives for
each and every business organisation. The Austin Fraser LTD. Having skilled and quantitative
workforce where the cited business entity is provide good job, future personal and professional
development, conduct training and development program and provide equal opportunities for
everyone. There are various laws and legislation which is related with the employees right and
other aspects. Therefore, the cited business unit is required that follow these rules strictly at the
work place which is also a pert of CSR activities of the company (Eckerson, 2010). The
company project is defined the company structure in the corporate social responsibility.
Active participate in community life: This is another aim where the company also involved in
the community activities which can help to create a ideal image of the company in to the public.
They can provide quality product and services and so that It can enhanced the customer
relationship. There are various tools and methods where the company can use in order to
maintain their relationship with their stakeholders. These stakeholders can be investors,
customer, employees, suppliers, government and community. This is the responsibilities of the
company is to provide a relevant information and data on a regular basis so that they can
maintain a harmonious relationship with them. Apart from that there are various activities which
can be used by the company in order to involved in the society (Freeman,2010). For example,
they can promote health awareness programmes to the society which can help to increase health
awareness in the public. They can also launch various programmes which can be related with the
women empowerment. So that they can connect with the society and develop their relationship
with them it can help to attain the CSR goals and objectives in a efficiency manner. The sales
revenue of the many organisation set the corporate social responsibilities and increase the
product quality and services. The company main objectives is clarified the project.
P2 Produce a project management plan incorporating: costs, scope, time, quality,
communication, risk and resources
The project management plan is a blue print of the project which is related with the
planning and its carious aspects. As the project manager of the company this is the
responsibilities of the company is to identify and determine these aspects so that they can
implement such project and attain their desired goals and objectives. These aspects can be
project cost, its scope, time frame, quality, communication process and tools, resources and risk

associated with the project. It can help to make their project plan and make a control over all
activities so that they can attain their targets in a period of time (Gareis, 2010).
Project cost: This is one of the important element of project where the project manager is
required to estimate the overall project. There are various cost which can involved in the project
like research cost, feasibility study cost, material cost, labour cost, planning cost, professional
expertise fees and so on. There are various to of cost estimation which can be used by the project
manager so that they can control the cost and make their projects in a cost effective manner. It
can help to increase the profitability and revenue of the business organisation which is the core
objectives for every business unit (Thamhain,2013).
Scope of the project: This is another aspects of the project which is related with the limitations
and boundaries. This is depends on the company size and scope and its financial capabilities. It
helps to determine the various part such as goods and services, deliverables, project features,
various functions, tasks and finally cost. In the context of Austin Fraser, this is the role of the
team they can select an appropriate CSR activities and its features which can help to achieve
their desired CSR goals.
Project plan cost
Project stage Task Cost ($)
Project selection stage Research
Internet
Access for secondary data
50
50
100
Project Development stage Meetings
Travel and stationary
25
175
Project implementation stage Questionnaire distribution
Data Analysis
Planning and draft
75
25
50
Total cost 550 pounds
Time management of the project: In each and every project time is one of the critical factors
which can be affects its cost and profitability. Therefore, the business units are required to set a
time period for the project and its implementation. In the context of Austin Fraser, They set the

CSR time framework in which the maximum time and minimum time. There are various
methods which can be used by the project manager (Sarantis, Charalabidis and Askounis, 2011).
The project tile line of this project is maximum is 20 weeks which required for a project manager
is to complete their project within limited time.
Quality of the project: It is important for the cited business unit is to make sure their project
must be high quality. There are various approaches which can help to increase firm brand value
and image in the market. They can used quality management program and quality control
process.
Communication: In the project management communication played a vital role in the success of
the project. It can help to coordinate all activities with the project stakeholders and other
concerned people who are related with the project. There are various tools such as video
conferencing, voice call, video chatting, etc. so that they an interact with each other regarding the
implementation and project progress (Nasir, and Sahibuddin, 2011).
Risk and sources: There are various risk which are associated with the project. As a project
manager they required to identify and analyses these risk so that they can overcome in the future.
These risk can be political risk, financial risk, commercial risk, technical and unforeseeable risk
and so on. There are various methods and provisions which can help to overcome this risk and
attain their desired goals. There are various resources are required in a project such as material,
man and money. These all resources can be arranged by the higher authorities.
P3: Produce a work breakdown structure and a Gantt chart to provide time frames and stages for
completion
Project implementation and progress is important in order to make success. For this there are
various tools such as breakdown structure and Gantt chart. These tools can help to review the
project on the regular basis. A breakdown structure is a systematic procedure where the project
can be divided in to small part so that the project can be implemented in a effective way. In a
project there are large number of activities involved which required to execute in a appropriate
manner. There are various reason for the work breakdown structure which as given below:
 Accurate implementation of the project
 Accurate assignment of roles and responsibilities of a project team.
 Focused on the project milestone and control aspects.
 Determine the project cost, time and scope (McGee, and Martin, 2011).

 Evaluate the various risk and its control factors
The work breakdown structure attempt the action oriented system. This structure include the
single activity and group activity. This structure also know as packages of the work. It can help
to increase efficiency of the project. The cited business organisation can use this structure for
their CSR project and implementation its all activities in a effective manner.
The another method which can be used by the Austin Fraser is called Gantt chart. This is a type
of diagram which is map the various task in a project and which need to be done sequentially. It
can help to determine various activities and its resources so that the project can be progressed in
according to the pre-planned schedule.
 Set the initial objectives project
 Allocation of resources.
 Effective monitoring and supervision.
 Control and communication the schedule.
 Determine the various problems.

Figure 1Gantt Chart
This diagram provides the guidelines and prioritise of the project task so that the team member
can perform their task in an effective manner. It can help to reduces the time and feedback
regarding the project. It can provide a facility to the project manager to get the day to day
activities for the working people at the workplace (Sakka, Barki, and Côte, 2013).
CSR Project
Initial stage Development stage Implementation stage
 Set the initial
objectives project
 Arrangement of
resources
 Allocation of
resources.
 Effective
monitoring and
supervision
 Evaluation and
Control

P4 Small scale research by using methods
In the current report sampling methods is to be used among 20 customers which help to meet
their solution in an effective manner. It is essential for a project manager is to evaluate their
proposed research report in an appropriate manner so that they can solve its project related issue
in an effective manner. There are two types of data analyses tool one is qualitative and another is
quantitative. Qualitative approach research is a detailed description and draw a conclusion on the
basis of subjective research. These data can be experience, opinions and so on. On the other
quantitative approach is related to the analyses of statically or numerical data. With the help of
such research project researcher can provide an appropriate solution.
INTERPRETATION
Q. 1 Do you thing CSR activities are important and it can applied to the Austin Fraser LTD.
Which will help in developing their business at the domestic level.
Response Result (%)
A) Yes 50 70%
B) No 20 30%
Interpretation
As per the above individual response there are 70 respondents who said that the CSR activities
can be helpful for the Austin Fraser whereas 20 persons are not support this argument for the
application of CSR activities.
Q. 2 Do you thing the corporate social responsibility having a relationship between CSR
activities and its competitive advantage?
Response Result (%)
A) Yes 40 60%
B) No 20 40%
Interpretation: In this, there are 60 total person out of them 40 person who thing that the there
is a positive relationship between the CSR activities and competitive advantage. On the other
hand 30 persons not support the relationship between CSR activities and competitive advantage.
Q. 3 Does it is the major responsibilities of the Austin Fraser to implementation of CSR
activities in the priority basis.
Response Result (%)

A) Agreed 30 50%
B) Natural 20 33%
C)Disagree 10 17%
Interpretation : In this survey 30 person out of 60 are agreed and think that the CSR activities is
the responsibilities of Austin Fraser. 20 person are thing natural agreed on this point. Whereas,
10 individuals are disagree about the CSR responsibilities of the Austin Fraser.
Q. 4 According to your point of view what kind of problem facing by the Austin Fraser Ltc.
Response Result (%)
A) Employee satisfaction 30 40%
B) Customer satisfaction 20 27%
C) Children labour 15 20%
D) Employees Right 10 13%
Interpretation: In this survey, 30 respondent out of 75 are favour on the employee satisfaction,
20 are in favour on the customer satisfaction, 15 respondents are in favour of children labour and
10 are in favour for the employee right at Austin Fraser.
Q. 5 According to your point of you what kind of CSR activities can be applied by the Austin
Fraser?
Response Result (%)
A) Environmental safety 50 50%
B) Health awareness programmes 25 25%
C) Child protection 15 15%
D) Women empowerment 10 10%
Interpretation: In this survey, 50 respondent out of 100 are in support for the environmental
safety, 25 percent are in favour for the health awareness programmes, 15 individuals are agrees
for the child protection and rest of them are in favour for the women empowerment.
Q. 6 What kind of CSR programmes can be refer by you to the Austin Fraser?
Response Result (%)
A) To provide support voluntary organisation 25 29%
B) To provide financial support to the education support 30 35%
C) Arranging charity programmes in each and every year 20 24%

D) To start employee benefit programme. 10 12%
Interpretation: In this, there are 25 respondent who favour for the option (A), 30 individual out
of 75 are in support (B), the 20 respondent for the option (C) and rest of have other option (D).
Q. 7 According to the your point of view who is the most responsible body in order to
implementation of SCR activities in Austin Fraser?
Response Result (%)
A) Higher Authorities 32 49%
B) Human resource department 18 28%
C) Departmental manager 10 15%
D) Employees 05 08%
Interpretation: In this, there are 32 respondent who favour for the option (A), 18 individual out
of 65 are in support (B), the 10 respondent are greed for the departmental managers and rest of
have employees.
Q. 8 Recommend any strategies for the CSR which can be applied in the Austin Fraser LTD?
A) Specific department for CSR
Response Result (%)
A) Specific department for CSR 30 46%
B) HR department 20 31%
C) Charitable trust 10 15%
D) Any other please specify. 05 08%
Interpretation: In this, there are 30 respondents who favour for the option (A), 20 individuals
out of 65 are in support (B), the 10 respondent are greed for the charitable trust and rest of have
any other option.
P5 Research and analysis of data using appropriate tools and techniques
There are various tools and techniques which can be used by the Austin Fraser so that
they can evaluate these data which can help to attain their long term goals and objectives
(Reich,Gemino,and Sauer, 2012). These tools can be quantitative and qualitative approaches
where the project manager can easily collect data, interpret it can make their decision making
accordingly. These techniques can be improving the process in the near future can help in the
implementation of CSR project in the Austin Fraser.

P6 RECOMMENDATIONS
On the basis of these data collection of these data the cited business organisation required
that to analyses and improve their overall process. Apart from that Austin Fraser can be collect
feedback from their employees as well (Ajmal, Helo,and Kekäle 2010). For this they can use
open door policy where the staff of the company can provide an innovative idea and suggestion
regarding the CSR activities and its implementation. On the basis of collected data and
information the firm can make an appropriate project plan for the CSR activities. For example, if
cited frim select their CSR project on environment awareness program. The project manager
required that to make suggestions with employees in order to improve their project in the near
future. Apart from that they can also consult with environmental experts regarding their project
so that they can attain its long term goals and objectives.
P7 RECOMMENDATIONS
On the basis of above report the cited organization help to implement their proposed project and
collect various relevant information which meet its long term goals. With the help of present
CSR project, a company can implement such project and develop their business in a sustainable
way which satisfy stakeholders objectives in an effective manner. Employees and business
organisation have to use the research to meet their established objectives. With the help of this
report I have learn various aspects of CSR. There are various learnings from the research project
for the cited business unit (Bloch,Blumberg,and Laartz, 2012). The first learning for me is
related with the various stakeholders which having a great significance for the company and its
success. It helps me to maintain the good relationship with them so that it can create an ideal
image in the market. Another learning is related with that to provide training to their staff on the
regular basis which can help to increase the productivity and performance. It can help to increase
the customer satisfaction level. The most important leaning form the project for me related with
that as the responsible member of the society they can provide social well fare to them. The time
management is one of the critical task for the project. Austin Fraser can determine various time
management tool which can improve project performance and implementation in the near future
(den Hertog, van der Aa,and de Jong, 2010).

Conclusion
As per the above mentioned report it has been concluded that significance of CSR project
management in the company. The report explained about the aims and objectives of the company
to increase market share and profitability. The cost of the proposed research project, scope, time
frame and various communication tool used in this report. Apart from that this study also
discussed about the work breakdown structure and Gantt chart which help business unit to
complete their task with in time limit. Further, report concluded that various approaches of
market research and analyses to tool in order to meet their long term objectives in an effective
manner.

REFERENCES
Books and journals
Ajmal, M., Helo, P and Kekäle, T., 2010. Critical factors for knowledge management in project
business. Journal of knowledge management. 14(1). pp.156-168.
Bloch, M., Blumberg, S and Laartz, J., 2012. Delivering large-scale IT projects on time, on
budget, and on value. Harvard Business Review.
den Hertog, P., van der Aa, W and de Jong, M.W., 2010. Capabilities for managing service
innovation: towards a conceptual framework. Journal of Service Management. 21(4).
pp.490-514.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Freeman, R.E., 2010. Strategic management: A stakeholder approach. Cambridge University
Press.
Gareis, R., 2010. Changes of organizations by projects. International Journal of Project
Management. 28(4). pp.314-327
Thamhain, H., 2013. Managing risks in complex projects. Project Management Journal, 44(2),
pp.20-35.
Sarantis, D., Charalabidis, Y. and Askounis, D., 2011. A goal-driven management framework for
electronic government transformation projects implementation. Government
Information Quarterly. 28(1). pp.117-128.
Nasir, M.H.N. and Sahibuddin, S., 2011. Critical success factors for software projects: A
comparative study. Scientific research and essays. 6(10). pp.2174-2186.
McGee, E.O. and Martin, D.B., 2011. “You would not believe what I have to go through to
prove my intellectual value!” Stereotype management among academically successful
Black mathematics and engineering students. American Educational Research Journal.
48(6). pp.1347-1389.
Sakka, O., Barki, H. and Côte, L., 2013. Interactive and diagnostic uses of management control
systems in IS projects: antecedents and their impact on performance. Information &
Management. 50(6). pp.265-274.
Reich, B.H., Gemino, A. and Sauer, C., 2012. Knowledge management and project-based
knowledge in it projects: A model and preliminary empirical results. International
Journal of Project Management. 30(6). pp.663-674.

Appendices
Name
Age
Gender
Email
Q. 1 Do you thing CSR activities are important and it can applied to the Austin Fraser LTD.
Which will help in developing their business at the domestic level.
A) Yes
B) No
Q. 2 Do you thing the corporate social responsibility having a relationship between CSR
activities and its competitive advantage?
A) Yes
B) No
Q. 3 Does it is the major responsibilities of the Austin Fraser to implementation of CSR
activities in the priority basis.
A) Agreed
B) Natural
C)Disagree
D)No comments
Q. 4 According to your point of view what kind of problem facing by the Austin Fraser Ltc.
A) Employee satisfaction
B) Customer satisfaction
C) Children labour
D) Employees Right
Q. 5 According to your point of you what kind of CSR activities can be applied by the Austin
Fraser?
A) Environmental safety
B) Health awareness programmes
C) Child protection

D) Women empowerment
Q. 6 What kind of CSR programmes can be refer by you to the Austin Fraser?
A) To provide support voluntary organisation
B) To provide financial support to the education support
C) Arranging charity programmes in each and every year
D) To start employee benefit programme.
Q. 7 According to the your point of view who is the most responsible body in order to
implementation of SCR activities in Austin Fraser?
A) Higher Authorities
B) Human resource department
C) Departmental manager
D) Employees
Q. 8 Recommend any strategies for the CSR which can be applied in the Austin Fraser LTD?
A) Specific department for CSR
B) HR department
C) Charitable trust
D) Any other please specify..