This research focuses on studying and understanding the students’ consumption of soft drinks at USC. The report analyses data on students' origin, relationship between price and average quantity consumed, popularity of drinks among students, brand loyalty, local and international students demand, and hypothesis test.

BAC21 Group Research Project

The assignment requires a group of students to analyze the market for soft drinks at USC by selecting a sample, analyzing the data collected, and preparing a written report of their analysis.

Report on USC students' soft drink consumption: data on origin, price, popularity, brand loyalty, demand, and hypothesis test.

Soft Drink Consumption among USC Students - BAC21 Group Research Project

BAC21 Group Research Project on Soft Drink Consumption among USC Students

The present article examined the popularity of beverages including health drink use among USC University students in BAC21 course, and differentiation of choice between domestic and international students for such use. The study used a simple random sample of 100 anonymous responses from cross-sectional surveys of nationally representative students and conducted descriptive analyses examining associations between beverage and price controlling for individual and loyalty characteristics towards their choice of drinks.

Intake Details of Beverages of USC University Students in BAC21 course

This market research study conducted by USC students aimed to understand the soft drink market among students at the university. The research used questionnaires as a tool for data collection and analyzed the data using SPSS. The findings revealed a significant difference in demand for drinks between international and domestic students, and that price was a real determinant of the amount of cans of soft drinks students took in a week.

Data Science and Big Data

Statistics and Probability

Market Research on Soft Drink Consumption among USC Students

This study analyzes the current market of soft drinks at the University of Southern California (USC) through a survey of 100 students. The analysis includes the relationship between price and quantity consumed, popular and least popular soft drinks, loyalty to brands, and differences between local and international students. The summary suggests that companies should focus on brand value and healthy options to increase sales.

Business Development

Market for Soft Drinks at USC: Data Analysis and Summary

BAC21 Research Project (pdf)

Troy B

This documentary explores the popularity of different beverages, including the use of health drinks, among USC students in the course BAC21. The difference in the selection of beverages between national and international students has also been scrutinized. The study used a random example 100 of anonymous responses in a cross-section study of representative students across the university and conducted a descriptive analysis to address the relationship between beverage and loyalty. This report also explores features of price preference for beverage selection.

University of Southern California

Beverage Preferences of BAC21 Students at USC University

The report analyses the beverage preferences of USC students, with emphasis on the segregation between international and domestic students. The report uses a sample of 100 students and simple random sampling technique. The report addresses specific questions related to price, quantity, preferences, and loyalty of students towards their brands. The most popular drink for the sample as a whole is others while the least popular drink is energy drinks. However, there does exist a difference with regards to the most popular drink between domestic and international students. The report concludes that the given sample seems to be a faithful representation of the underlying population.

BAC21 Group Research Project on Soft Drink Consumption among USC Students

Intake Details of Beverages of USC University Students in BAC21 courselg...

Market Research on Soft Drink Consumption among USC Studentslg...

Market for Soft Drinks at USC: Data Analysis and Summarylg...

BAC21 Research Project (pdf)lg...

Beverage Preferences of BAC21 Students at USC Universitylg...

Beverage Preferences of USC Students: Analysis of International and Domestic Studentslg...

Intake Details of Beverages of USC University Students in BAC21 course

Market Research on Soft Drink Consumption among USC Students

Market for Soft Drinks at USC: Data Analysis and Summary

BAC21 Research Project (pdf)

Beverage Preferences of BAC21 Students at USC University

Beverage Preferences of USC Students: Analysis of International and Domestic Students