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Basics of Internet Marketing | Report

   

Added on  2020-01-28

27 Pages4859 Words40 Views
Internet Marketing

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INTRODUCTIONRelevance of a business organisation over internet marketing techniques is due todifference in products and services offered. Majority of people irrespective of their age group aregetting involved with internet and applications based on it (Weinberg, 2009). Proper planning isrequired to produce an efficient technique which will be able to communicate products andservices of Smart Restorations Ltd. via internet. Applications of internet marketing arespectacular. Several websites and media platforms that engage large number of visitors advertisecompany products and strategies as interactive ads. In this report, the basics of internet marketingwill be discussed along with brief description of the tools and processes involved in the same.Market research is an important part of product development and planning. This assessmentconsists of facts about secondary market research and electronic customer relationship marketingtool which is used for managing customers and their responses for a particular product. TASK 11.1 Elements of internet marketingThe different elements of internet marketing are described below:1.SEO: Internet marketing's crucial element is SEO that is Search Engine Optimisation.Basically, people get to know about a particular item or service that is new in the market3Illustration 1: Elements of internet marketing

when they search about it on the internet through search engine. Smart Restorationscompany has opted for internet marketing because of one such reason. In order toincrease popularity and get listed on the top pages of search engine, SEO is used. 2.Email marketing:The internet marketing element which is used for personalisedadvertisements is email marketing. Companies sight potential customers who havevisited its official website and track their email ids for further communication (Hanssensand Yildirim, 2014). Once, the tastes and preferences of customers are recorded, they aresent a newsletter or a broadcasted email over their personalised email ids. This makesthem, aware about current offers and products which are available at the store. Generally,this type of internet marketing is initiated to create brand loyalty and awareness amongstboth old and potential customers. 3.Social media marketing:The emergence of internet usage has created a virtual world.This virtual world is ruled by social media websites like Facebook, twitter, Youtube, etc.this mediums are used for marketing company's products and services. SmartRestorations Ltd. can use this platform for promoting its products that is furniture goodson the social media (Huang and Sarigöllü, 2014). People are getting engaged on thesewebsites because it helps in connecting individuals irrespective of the distances they areapart. Direct interaction with all types of stakeholders brings huge benefits to customers. 4.Referral marketing: This element of internet marketing is based on promoting goods andservices by applying discounts and introductory coupons. This method is a form ofencouragement that buyers get when they get a referral code or offer. These are generallyprovided by companies on their website or web applications (Sheau-Ting, Mohammedand Weng-Wai, 2013). 1.2 Internet marketing mixFor business, marketing mix play a crucial role in which an enterprise develop amarketing plan in more effectively. Today is an era of online business and for this, businessperson adopt appropriate internet marketing planning through internet marketing Mix. Torecovering from recession, management of Smart Restorations Limited adopt internet marketingmix to improve their way of working which is listed below:4

E-product strategies: In UK commerce sales are constantly high and its negativelyimpacts on their business market. Smart Restorations is one off them who take advantage fromthis and provide vast discounts to their user which positively impacts on their business. Theirusers also have chance to design their customise trainer and see them before they think to orderthe same products (Huang and Sarigöllü, 2014).E price strategies: As per the traditional structure in pricing, management willing toknow about their customers capacity to pay. Accordingly, they design their product and its price.On its contrary, consumer have power to shop as they want with their suitable price list. SmartRestorations are also taken initiating to access the information regarding the price and maintain itin effective manner. They also focus on the pocket friendly price in which they can grab the bestdeal to purchase the products.E place strategies: Location is one of the important part where management develop anonline link which often called online websites. Smart Restorations also focus on the same inwhich they concern with their customer. Their management concern with their onlineinfrastructure which must easy to use for their users (Hanssens and Yildirim, 2014).E-promotion strategies: With the help of this point, management send emails andmessage to their users through their mail ID and contact numbers. Smart restoration also use E-leaflets which assist to send their messages to their 100 users. This assist for save their time inmore effectively.E-people strategies: Smart restoration also hire employee who provide customer careservices to their users (Harrington and Fauser, 2017).1.3 Internet marketing toolsDigital marketing is a combined term for the marketing of products or services that usesdigital technologies, through internet by using mobile phones , online advertising and any otherkind of digital marketing medium. Use of technology is increasing day by day, which enabledthe companies to transacts its business online. E marketing tools helps any organization toachieve its online marketing objectives (Tian and Lan, 2009). There are many e-marketing toolsavailable. Smart restorations limited, which is one the largest company, engaged in a furniturebusiness operates its business operations through e-marketing. Choice to have usage of e–5

marketing tool depends upon the company's e-marketing plan. The commonly used e–tools bythe management of Smart restorations limited are as follows:Social media marketing- social media marketing means a strategy or tool used by acompany in which products of a company is sold online. It is one of the most cost effectivemethod chosen by Smart Restorations Limited, for the marketing of its furniture products . Thecompany can choose any method of social media marketing like FacebookYouTubeLinkedInwith the help of social media marketing Smart restorations limited has a better interactionwith its customers. Its so because customers are now,a days prefer to buy everything online , asthey do not have enough time to invest upon (Frost and Ansary, 2009).E-mail- This tool of marketing is also very widely opted by the companies these days.email marketing is a concept which involves selling the company's product via e mail. Smartrestorations limited use this strategy as its manager directly target its respective costumers bysending message regarding any information about their product. The consumers who areregularly buy products from the company are targeted by management of smart restorationslimited.1.4 Interactive order processingSmart Restorations Ltd. is a furniture company that aims to sell refurbished goods. Thecompany has opted for marketing its products through internet and with help of Medium Bluesearch engine marketing company. This can be possible when company has its own e-commercewebsite that is online shopping portal. The process that enables customers to purchase certaincommodities over internet is interactive order. The basic stage of this processing is placing oforder (Harden and Heyman, 2009). When a customer initiates a purchase request through onlineshopping portal then interactive order is formulated. The first and foremost priority of everycustomer is safety while doing payments because credit and debit card details are involved.Hence, companies tie up with certain payment gateways that provide assurity for safe and securepayments. For example, Visa, Paypal, American express and Master card are dominant inonline markets of UK. 6

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